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  • To fill in the questionnaire use the attachment links top right of this window. And send to Dave Cornish at county hall or send to Connecting Somerset direct by using the contact details found in the attachments link. The presentation was closed by Dave Cornish who announced that once we have all questionnaires are returned a report on how to improve our team internet presence will be made at the end of November so we need you to return the questionnaire by the end of October.

Sw mas-web-workshop Sw mas-web-workshop Presentation Transcript

  • Making Web Design Work for You A Presentation for Manufacturing Industry Presented by Andrew Knutt AIBA
  • Welcome – About Me & ADK
    • IT & Design for 14 years
    • Member of UK Web Design Association
    • Institute of Business Consulting
    • South West Design Forum
    • Somerset Design Enterprise Network
    • Chambers & Business Associations
  • Things Have Changed Technologies Environment Expectations Higher Services Have Changed Broadband
  • Research words people are searching for Name pages & navigation with keywords Use usability studies & design psychology Design site & create great content Optimise for search engines & emarketing The correct way to plan your website
  • How we really use the web…
    • We see
    • Images
    • Headings
    • Links
    • Highlights
    • We satisfy
    • In a hurry
    • No penalty
    • Fun Guessing
    • We muddle through
    • Not important
    • If it works why not!
    • We find it complex
    • We have low tolerance
    • We like to be lead
    We don’t read we scan We don’t make optimum choices We don’t figure out how things work We don’t like visual noise
  • What we see?
  • 1 2 3 4
  •  
  • What about other types of websites?
    • Web Design guru Jakob Nielson said the ‘F’ word
    • Software Usability and Research Lab (SURL) studies show that this does not hold true
    • Studies suggest that users’ viewing patterns depend on the nature of the web page (text-rich versus image-rich) but also by the users’ tasks (browsing versus searching).
  • Image Website Task 1 Search for a Product Category Task 2 Browse for a Product Categories Task 3 Search for Non-existent Item
  • Browse for a Product
    • research suggests that users tended to spread their visual attentions uniformly over the image-rich test page. Test subjects tended to be drawn to the product images equally across the visible page.
  • Search for a Product Category
    • A more surprising outcome centered around users’ viewing patterns when searching for an image corresponding to a target product category. Users seemed to instantaneously identify the correct category image.
  • Search for a non-existent category
    • Viewing patterns tended toward those associated with browsing. In fact, the gaze pattern heat map suggests that their visual attention was even more broadly and uniformly spread out over the page.
  • More Website Facts! The Six Rules You get 3-4 seconds to convince the visitor that they are on the right website and deliver information they are looking for Search engines index web pages not websites People see images before they read text Site design and visitor experience is considered as added value Think like the Internet searcher & target customer. What do they search for? No price or call for action – no sell
  • JUST REMEMBER THAT: Users Use All Websites the Same
    • A Little Bit About Search Engine Optimisation
    • (SEO)
  • UK’s Biggest
    • This list features the top 5 leading search engines based on UK Internet usage, ranked by volume of searches for the May 22nd 2010 .
    Source: Hitwise UK – An Experian Company
  • Ethical Techniques Up-to-date Info Good Clean Code Links Coming In 4 Facts of SEO
    • W3C is the web design industry's ISO
    Best Practice – Good Clean Code
  • How to test a website
    • W3C - World Wide Web Consortium
    • http://validator.w3.org
    • http://www.mas.bis.gov.uk
    • 26 Errors
    • http://www.diy.com
    • 293 Errors, 418 warning(s)
    • http://www.sony.co.uk
    • 152 Errors, 65 warning(s)
    • http://www.manufacturinginstitute.co.uk
    • 56 Errors, 20 warning(s)
  • Research is required to find out relevant terms (high keyword scores) for use on each webpage including uncommon combinations and expand keywords to include plurals and misspellings Keywords and Phrases Copywriting is the selection of the right keyword phrases, coupled with skilful integration in using these terms with your actual web page text that makes your site relevant for search engines and visitors
    • To achieve a high search engine placement a web site must contain the appropriate positioning and density of
    • Keywords & Phrases
    • How can you discover what people search for?
    • Go to Google
    • Search for ‘keyword suggestion tool’
    • Select Google Adwords
    • Search for your keywords/phrases
  • Custom Manufacture & Manufacturer 91 1900 custom manufacturer 1900 18100 window manufacturer 1900 33100 bag manufacturer 2900 33100 shoe manufacturer 3600 27100 food manufacturer 3600 90500 plastic manufacturer 3600 33100 jewelry manufacturer 3600 60500 furniture manufacturer 246000 4090000 manufacturer Local Monthly Searches Global Monthly Searches Keyword
  • Design & Manufacturer 12 110 jewellery design and manufacture 36 480 tool design and manufacture 46 390 pcb design and manufacture 46 140 medical device design and manufacture 58 210 pharmaceutics the design and manufacture of medicines 110 1000 electronic design and manufacture 110 1600 computer aided design and manufacture 480 5400 product design and manufacture 2900 22200 design and manufacture Local Monthly Searches Global Monthly Searches Keyword
  • Simple Check List Use Alt Tags to repeat keywords or phrases Use the keywords or phrases in the name of the web page if possible & have a sitemap Ensure you have at least 4%-12% density of these words Include these in all meta tags (Title, Description, Keywords) and body text Ensure text links to and from use keywords or phrases Have 3-4 keywords or phrases per web page Remember these fundamental rules for each page throughout your website
  • Other Important Aspects Engaging content can help ranking Associated keywords between sites are important Links to inner pages can make a difference Internal link structures can tell the search engine which pages are important Links coming in are highly measured How 1 How 2 How 3 How 4 How 5
  • Now My Perfect Design
    • Final Checklist
  • Market Keywords Content Strategy Create Great Design Optimise For Success Order of Work
  • Fact 1 Keywords & Phrases are important for most search engines Fact 2 Quality Links play a large role in your search engine ranking Fact3 Fresh Information and up-to-date information will increase ranking
  • Thank You Andrew Knutt of ADK Ltd [email_address] www.adk.ltd.uk Questions & Answers