Making Web Design Work for You A Presentation for Manufacturing Industry Presented by Andrew Knutt AIBA
Welcome – About Me & ADK
IT & Design for 14 years
Member of UK Web Design Association
Institute of Business Consulting
South West Design Forum
Somerset Design Enterprise Network
Chambers & Business Associations
Things Have Changed Technologies Environment Expectations Higher Services Have Changed Broadband
Research words people are searching for Name pages & navigation with keywords Use usability studies & design psychology Design site & create great content Optimise for search engines & emarketing The correct way to plan your website
How we really use the web…
In a hurry
We muddle through
If it works why not!
We find it complex
We have low tolerance
We like to be lead
We don’t read we scan We don’t make optimum choices We don’t figure out how things work We don’t like visual noise
What we see?
1 2 3 4
What about other types of websites?
Web Design guru Jakob Nielson said the ‘F’ word
Software Usability and Research Lab (SURL) studies show that this does not hold true
Studies suggest that users’ viewing patterns depend on the nature of the web page (text-rich versus image-rich) but also by the users’ tasks (browsing versus searching).
Image Website Task 1 Search for a Product Category Task 2 Browse for a Product Categories Task 3 Search for Non-existent Item
Browse for a Product
research suggests that users tended to spread their visual attentions uniformly over the image-rich test page. Test subjects tended to be drawn to the product images equally across the visible page.
Search for a Product Category
A more surprising outcome centered around users’ viewing patterns when searching for an image corresponding to a target product category. Users seemed to instantaneously identify the correct category image.
Search for a non-existent category
Viewing patterns tended toward those associated with browsing. In fact, the gaze pattern heat map suggests that their visual attention was even more broadly and uniformly spread out over the page.
More Website Facts! The Six Rules You get 3-4 seconds to convince the visitor that they are on the right website and deliver information they are looking for Search engines index web pages not websites People see images before they read text Site design and visitor experience is considered as added value Think like the Internet searcher & target customer. What do they search for? No price or call for action – no sell
JUST REMEMBER THAT: Users Use All Websites the Same
A Little Bit About Search Engine Optimisation
This list features the top 5 leading search engines based on UK Internet usage, ranked by volume of searches for the May 22nd 2010 .
Source: Hitwise UK – An Experian Company
Ethical Techniques Up-to-date Info Good Clean Code Links Coming In 4 Facts of SEO
W3C is the web design industry's ISO
Best Practice – Good Clean Code
How to test a website
W3C - World Wide Web Consortium
293 Errors, 418 warning(s)
152 Errors, 65 warning(s)
56 Errors, 20 warning(s)
Research is required to find out relevant terms (high keyword scores) for use on each webpage including uncommon combinations and expand keywords to include plurals and misspellings Keywords and Phrases Copywriting is the selection of the right keyword phrases, coupled with skilful integration in using these terms with your actual web page text that makes your site relevant for search engines and visitors
To achieve a high search engine placement a web site must contain the appropriate positioning and density of
Design & Manufacturer 12 110 jewellery design and manufacture 36 480 tool design and manufacture 46 390 pcb design and manufacture 46 140 medical device design and manufacture 58 210 pharmaceutics the design and manufacture of medicines 110 1000 electronic design and manufacture 110 1600 computer aided design and manufacture 480 5400 product design and manufacture 2900 22200 design and manufacture Local Monthly Searches Global Monthly Searches Keyword
Simple Check List Use Alt Tags to repeat keywords or phrases Use the keywords or phrases in the name of the web page if possible & have a sitemap Ensure you have at least 4%-12% density of these words Include these in all meta tags (Title, Description, Keywords) and body text Ensure text links to and from use keywords or phrases Have 3-4 keywords or phrases per web page Remember these fundamental rules for each page throughout your website
Other Important Aspects Engaging content can help ranking Associated keywords between sites are important Links to inner pages can make a difference Internal link structures can tell the search engine which pages are important Links coming in are highly measured How 1 How 2 How 3 How 4 How 5
Now My Perfect Design
Market Keywords Content Strategy Create Great Design Optimise For Success Order of Work
Fact 1 Keywords & Phrases are important for most search engines Fact 2 Quality Links play a large role in your search engine ranking Fact3 Fresh Information and up-to-date information will increase ranking
Thank You Andrew Knutt of ADK Ltd [email_address] www.adk.ltd.uk Questions & Answers