Netflix presentation

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Netflix presentation

  1. 2. Company Overview “ Our appeal and success are built on providing the most expansive selection of DVDs; an easy way to choose movies; and fast, free delivery.”
  2. 3. Company Overview
  3. 4. Product Overview
  4. 5. Product Overview <ul><li>DVD sales are on the decline, a plus for Netflix </li></ul><ul><li>Internet Content: obtained through, fixed-fee licenses, revenue sharing agreements and direct purchases </li></ul><ul><li>Movie Preference Matching software: eBay </li></ul>
  5. 6. Direct Competitor: Blockbuster <ul><li>started as an online bookstore </li></ul><ul><li>Amazon Prime </li></ul><ul><li>free 2-day shipping with no min. Purchase </li></ul><ul><li>$79 annual fee </li></ul><ul><li>Membership was expanded  </li></ul>
  6. 7. Direct Competitor: Blockbuster <ul><li>2004- launched online rental program </li></ul><ul><li>Business patent </li></ul><ul><li>Failed because: </li></ul><ul><li>Mismanaged </li></ul><ul><li>Changing market </li></ul><ul><li>Needed Open to innovation </li></ul><ul><li>Movie selection </li></ul>
  7. 8. Indirect Competitor: Redbox <ul><li>Products: DVDs & videogames </li></ul><ul><li>Advertising: Attached with McDonalds, Internet ads, email </li></ul><ul><li>Distribution: 27,000 kiosks nationwide </li></ul><ul><li>Promotional Strategy: free rentals to new customers, allows you to find closest kiosk via website </li></ul><ul><li>On call customer service 24/7 </li></ul>
  8. 9. Indirect Competitor: Bestbuy <ul><li>Products: TV, video, phones, camcorders, computers, etc </li></ul><ul><li>Advertising: TV commercials, subscriptions, emails, billboards, weekly ads </li></ul><ul><li>Distribution: retail stores and BestBuy.com </li></ul><ul><li>Promotional strategy: Reward Zone program </li></ul><ul><ul><ul><li>1 point for every $1 spent </li></ul></ul></ul><ul><li>Offers online and phone customer service </li></ul>
  9. 10. Consumer Overview: Domestic
  10. 11. Consumer Overview: International <ul><li>Broadband </li></ul><ul><li>Internet Content </li></ul><ul><li>Movie Preference Software </li></ul>
  11. 12. Environmental Analysis: Domestic
  12. 13. Environmental Analysis: International China Korea India

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