Tell Your Story Workshop

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Workshop for group involved in ITC

Workshop for group involved in ITC

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  • Be the one that they are interested in talking to
    The one that they are excited by
    Tell Brian Caulfied Story
  • Tell the story of Chapter one and Bruce Springsteen. Also tell story of OVPR visiting VP research looking to invest. Who have we here and deliver same on presentation irrespective of Audience /Industry.
    You want to demonstrate that this is someone/ organisation we could work with!
    Nancy Dwarte “Designing a presentation without the audience in mind is like writing a love letter to ‘whom it may concern’” Nancy Duarte
    Who is my audience as question: Start-ups / Researchers / Professional Services/ Industry/
  • Let me tell you how Aristo can help you and our philosophy is…
  • Aristo has worked with SFI, DCU, UCD, TCD, The Ireland Fund, Your Country Your Call Finalists, Dublin Web Summit Finalists, Startupbootcamp, Wayra- Propel NI all in the start-up space
    Also the following companies Com- Reg – Baxter Healthcare – G4S- System Dynamics-
    Integrated Communications Ltd (ICL) KPMG
  • Tell the story of Chapter one and Bruce Springsteen. Also tell story of OVPR visiting VP research looking to invest. Who have we here and deliver same on presentation irrespective of Audience /Industry.
    You want to demonstrate that this is someone/ organisation we could work with!
    Nancy Dwarte “Designing a presentation without the audience in mind is like writing a love letter to ‘whom it may concern’” Nancy Duarte
    Who is my audience as question: Start-ups / Researchers / Professional Services/ Industry/
  • Great sports people are always striving to get the basics right and repeatable under pressure.
    Now let me explain the basics of presenting and when you understand and apply you will be increasingly successful in high pressure business situations.
  • Explain the basics by telling the story of Paul O’Connell and the Munster team or of Graham McDowell (G- Mac)
    Sports people always talk about getting the basics right.
    The same applies to presenting, the basics are – open: get attention, close: tell the audience how they are better.
    Between Open and Close use one of 5-6 tried and trusted formats. In this session I will give you the format for ‘Memorable Marketing Talk’ (Elevator Pitch- USP- High Concept Pitch) talk.
    Regularly I meet people so say I will just wing it in the belief that It will be alright on the night nothing could be further from the truth.
    E.g. Billy Connelly or Dara O’Brien know exactly what they are doing and where they are going their skill /art is in making it look like it is ad-libbed
  • Talk about how Chad Hurley founder of U Tube, Jack Dorsey founder of Twitter and Niklas Zennstrom of Skype can tell their business stores clearly and simply without confusing their listeners with the technology driving their business ideas
  • Trinity the night before USA, 3 month preparation
  • All great speakers use classic templates to construct and deliver their talks. If you have a template that works why try and re invent the wheel?
    The most fearful and time consuming way to start a talk is with a blank piece of paper. You will get under way and finished much quicker when you use a template as we will see demonstrated here today
  • In the body of your talk you cannot make no more than three key points. Ideally one key point would be best but this requires a great deal of bravery. So that people will understand your business ideas you can use any of the following in the body of talk: analogies, demonstrations, examples, facts, statistics, testimonials.( but not all of them)
    Reminder “data overload is the greatest failing when trying to communicate with your audience” Andrew C. Keogh
  • Tell the story of Chapter one and Bruce Springsteen. Also tell story of OVPR visiting VP research looking to invest. Who have we here and deliver same on presentation irrespective of Audience /Industry.
    You want to demonstrate that this is someone/ organisation we could work with!
    Nancy Dwarte “Designing a presentation without the audience in mind is like writing a love letter to ‘whom it may concern’” Nancy Duarte
    Who is my audience as question: Start-ups / Researchers / Professional Services/ Industry/

Transcript

  • 1. 6-3-1 This talk will tell you how to be the one that is remembered!
  • 2. Will what we are doing help my career? A study conducted by AT&T and Stanford University revealed that the top predictor of professional success and upward mobility is how much you enjoy and how good you are at public speaking. In this study the single best question to predict high earnings was, "Do you enjoy giving speeches?"
  • 3. ` ‘Pitch your Business ideas to increase Sales’ ‘Create Messages that Stick’
  • 4. Objectives for workshop: • Learn how to develop rapport with your audience • Get more time in front of your prospects • Develop exciting openings and closings to your talks that will engage your listeners • Create presentations that stick in your listeners mind long after you have left the room • Conduct effective Questions and Answers sessions • Reduce your dependency on Boring PowerPoint Presentations
  • 5. Aristo Philosophy Stop delivering • • • • Speeches (no audience) Lectures (boring) Sermons (churches empty) Presentations (uninteresting)
  • 6. Have a Conversation (Chat) • Aristo promotes the art of extended conversation • Have a conversation be it with 1-5-50 or 500 people
  • 7. ` Qualities of Your Hero • ??????????? • ???????????? • ????????????
  • 8. ` We have Coached
  • 9. Who is your audience? “Designing a presentation without the audience in mind is like writing a love letter to ‘ whom it may concern’ “ Nancy Duarte
  • 10. ` Paul O’Connell ` Padraig Harrington
  • 11. ` The Basics 1. Open (Connect in 20 words or 7 sec.) 2. Body (Concentration ON-OFF-ON-OFF-ON-OFFON-OFF ON -OFF-ON-OFF) 3. Close (If they remember your take home message you are a success)
  • 12. Tell a Story Niklas Zennstrom
  • 13. Reasons to be Cheerful Dara O’Briain Graham Norton James Whelton Liam Casey PCH
  • 14. Break
  • 15. Who ate the Frog?
  • 16. Plan your Journey All conversations to be interesting must have a planned destination. “ It usually takes me more than three weeks to prepare a good impromptu speech” Mark Twain
  • 17. Template “ Despite the fact that Father Ted was basically an Irish ‘Only Fools and Horses‘ with a soft, surreal twist (the three male characters in both are almost identical” www.aristo.ie - Graham Linehan
  • 18. Plan your Talk Analogy: Planning a journey is like planning a talk Action Better Ad u ie ne c Connect "One good analogy is worth three hours discussion." (Dudley Field Malone) Pa rpe er
  • 19. Close: How are they Better? “ A speech is like a love affair any fool can start it, but to end it requires considerable skill “ Lord Mancroft
  • 20. Opening: Newspaper Headlines! HEADLESS BODY IN TOPLESS BAR New York Post on a local murder FREDDIE STAR ATE MY HAMPSTER Sun: story was a fabrication ICE CREAM MAN HAS ASSETS FROZEN BBC News SUPER CALEY GO BALLISTIC CELTIC ARE ATROCIOUS Sun on Inverness Caledonian Thistle beating Celtic in the Scottish Cup
  • 21. “ A weak message from a good speaker will have more impact than a strong message from a poor speaker, regardless of how much we like to think the opposite might be true.” Deiric McCann from his book ‘Leadership Charisma’
  • 22. Break
  • 23. Good Leaders Communicate “In tough times or times of change double the level of communication, but keep it positive” Mary Lou Nolan Director - Intellectual Ventures Europe
  • 24. Reasons to be Cheerful “ The future looks fantastic. Distrust anyone who tells you it doesn’t. Every day we are told the world is a vale of tears, where people don’t care for one another . If you ever think that the case, put on Muddy Waters . Loud. Or read a page of Roddy Doyle. Or look at Monty Python. You’ll see that the world is gleaming and that the best is always yet to come.” Joseph O’Connor Author
  • 25. This is the judgement your listener is continually making: Do I believe / trust this person? My final piece of advice to you is; • Speak from your life’s experience • Speak with energy and enthusiasm • Speak in terms of your listeners interest And they will!
  • 26. Objectives for workshop: • Learn how to develop rapport with your audience • Get more time in front of your prospects • Develop exciting openings and closings to your talks that will engage your listeners • Create presentations that stick in your listeners mind long after you have left the room • Conduct effective Questions and Answers sessions • Reduce your dependency on Boring PowerPoint Presentations
  • 27. vote: • Who ate the Frog
  • 28. Reasons to be Cheerful YOU!
  • 29. ` My Contact Details email: andrew@aristo.ie twitter: @aristoc2g web: www.aristo.ie phone: 01 8208552 http://ie.linkedin.com/in/andrewkeogharisto