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Willamette - Terry - Wine Telesales 101 - WineDirect Outbound
Willamette - Terry - Wine Telesales 101 - WineDirect Outbound
Willamette - Terry - Wine Telesales 101 - WineDirect Outbound
Willamette - Terry - Wine Telesales 101 - WineDirect Outbound
Willamette - Terry - Wine Telesales 101 - WineDirect Outbound
Willamette - Terry - Wine Telesales 101 - WineDirect Outbound
Willamette - Terry - Wine Telesales 101 - WineDirect Outbound
Willamette - Terry - Wine Telesales 101 - WineDirect Outbound
Willamette - Terry - Wine Telesales 101 - WineDirect Outbound
Willamette - Terry - Wine Telesales 101 - WineDirect Outbound
Willamette - Terry - Wine Telesales 101 - WineDirect Outbound
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Willamette - Terry - Wine Telesales 101 - WineDirect Outbound

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Wine Telesales 101

Wine Telesales 101

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  • If this was 10 years ago….
  • Your best customers want to be part of your winery family
    It’s a break from their day – they want to be back here, with you!
    No one wakes up with your brand on the tip of their tongue.
    Find out what your guests and members are thinking.
  • High Impact or Sustainable?
    Work from the top down for initial goals.
    Don’t be afraid to challenge your assumptions!
  • The better the data, the better the outreach
    Use consistent customer identifiers
    NO FAKE DATA
    The best system in the world is only as good as the person using it
    Incentivize data collection – both for your customers AND employees!
    Remember this data belongs to you and your customers!
  • Immediately start the process of cleaning the list up.
    Now that you have the information, use it!
    Tier, Target and Take notice
    Constantly reevaluate your assumptions
  • E-Commerce, Hospitality, Telesales and Wine Club should complement one another – not compete with each other
    Prioritize both customer records and methods of contact.
    Telesales has the ability to support and in crease the efficacy of all other methods of contact.
    Be mindful of over saturation
  • You our reaching into your customer’s lives in a way that is very hard to ignore
    Intimate method of contact
    Respect the phone and your customers will too
    Think of your list as a vineyard
  • Relavent, salient, reason for the call
    Don’t over complicate offers
    Primary, secondary tertiary focus
    Remain seamless with your Visitor’s center
    What works online may not work on the phone
  • Transcript

    • 1. Terence Hegarty, General Manager, WineDirect Outbound
    • 2. • Why telesales • Goal setting • Capturing data • Understanding your universe • Creating a complementary DTC Strategy • Taking control of an intimate form of contact • Making the Call
    • 3. Why Telesales Outreach
    • 4. Goal Setting
    • 5. Capturing Data
    • 6. Understanding Your Universe
    • 7. Creating a Complementary DTC Strategy
    • 8. Taking Control of an Intimate Form of Contact Reject the Black Box
    • 9. Making the Call
    • 10. • Your customers want to hear from you • Take the same attentive approach to your list as you do in the Vineyard • Resources are available to you. This is WD Outbound’s specialty • Remember how personal the telephone is Points to Take With You
    • 11. Terence Hegarty, GM WineDirect Outbound 707-241-4731 Outboundservices@winedirect.com

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