In Your Tasting Room
Sell More Wine
But	
  What	
  About	
  Why?	
  
Actionable Items
1. Empower your staff
2. Understand the permission ladder
3. Provide a unified experience
1. Empower your Staff
Actionable Items
1. Empower your staff
2. Understand the permission ladder
3. Provide a unified experience
2.Understand the Permission Ladder
Active outreach and networking plan
Visitor	
  
Print collateral
Visitor	
  
Customers are our Friends
Visitor	
  
Drive the right traffic
Visitor	
  
Ask for the sale
1st	
  2me	
  buyer	
  
Know when to throw in the towel…
But don’t give up too quickly
1st	
  2me	
  buyer	
  
1st	
  2me	
  buyer	
  
Staff
1st	
  2me	
  buyer	
  
0
5
10
15
20
25
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1st	
  2me	
  buyer	
  
Understand the Permission Ladder
Repeat	
  Customer	
  
Club	
  Member	
  
The Dating Relationship
Club	
  Member	
  
Make it Appealing
Actionable Items
1. Empower your staff
2. Understand the permission ladder
3. Provide a unified experience
Think of the customer experience
You don’t always get what you want!
Secret Shop
Actionable Items
1. Empower your staff
2. Understand the permission ladder
3. Provide a unified experience
Sell More Wine
sales@vin65.com
Sell More Wine
Hello My Name is
Scott McCormick
Monitor social media
The danger of reliance on ROI
4
Select as POS that’s customer focused
Use your POS as a tool
in your tasting room
Sell More Wine
Paso Roadshow - Scott McCormick
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Paso Roadshow - Scott McCormick

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Paso Roadshow - Scott McCormick

  1. 1. In Your Tasting Room Sell More Wine
  2. 2. But  What  About  Why?  
  3. 3. Actionable Items 1. Empower your staff 2. Understand the permission ladder 3. Provide a unified experience
  4. 4. 1. Empower your Staff
  5. 5. Actionable Items 1. Empower your staff 2. Understand the permission ladder 3. Provide a unified experience
  6. 6. 2.Understand the Permission Ladder
  7. 7. Active outreach and networking plan Visitor  
  8. 8. Print collateral Visitor  
  9. 9. Customers are our Friends Visitor  
  10. 10. Drive the right traffic Visitor  
  11. 11. Ask for the sale 1st  2me  buyer  
  12. 12. Know when to throw in the towel… But don’t give up too quickly 1st  2me  buyer  
  13. 13. 1st  2me  buyer  
  14. 14. Staff 1st  2me  buyer  
  15. 15. 0 5 10 15 20 25 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 1st  2me  buyer  
  16. 16. Understand the Permission Ladder
  17. 17. Repeat  Customer  
  18. 18. Club  Member   The Dating Relationship
  19. 19. Club  Member   Make it Appealing
  20. 20. Actionable Items 1. Empower your staff 2. Understand the permission ladder 3. Provide a unified experience
  21. 21. Think of the customer experience
  22. 22. You don’t always get what you want!
  23. 23. Secret Shop
  24. 24. Actionable Items 1. Empower your staff 2. Understand the permission ladder 3. Provide a unified experience
  25. 25. Sell More Wine sales@vin65.com
  26. 26. Sell More Wine
  27. 27. Hello My Name is Scott McCormick
  28. 28. Monitor social media
  29. 29. The danger of reliance on ROI
  30. 30. 4 Select as POS that’s customer focused
  31. 31. Use your POS as a tool in your tasting room Sell More Wine
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