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Paso Roadshow - Scott McCormick
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Paso Roadshow - Scott McCormick

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Published in: Business, News & Politics

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Transcript

  • 1. In Your Tasting Room Sell More Wine
  • 2. But  What  About  Why?  
  • 3. Actionable Items 1. Empower your staff 2. Understand the permission ladder 3. Provide a unified experience
  • 4. 1. Empower your Staff
  • 5. Actionable Items 1. Empower your staff 2. Understand the permission ladder 3. Provide a unified experience
  • 6. 2.Understand the Permission Ladder
  • 7. Active outreach and networking plan Visitor  
  • 8. Print collateral Visitor  
  • 9. Customers are our Friends Visitor  
  • 10. Drive the right traffic Visitor  
  • 11. Ask for the sale 1st  2me  buyer  
  • 12. Know when to throw in the towel… But don’t give up too quickly 1st  2me  buyer  
  • 13. 1st  2me  buyer  
  • 14. Staff 1st  2me  buyer  
  • 15. 0 5 10 15 20 25 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 1st  2me  buyer  
  • 16. Understand the Permission Ladder
  • 17. Repeat  Customer  
  • 18. Club  Member   The Dating Relationship
  • 19. Club  Member   Make it Appealing
  • 20. Actionable Items 1. Empower your staff 2. Understand the permission ladder 3. Provide a unified experience
  • 21. Think of the customer experience
  • 22. You don’t always get what you want!
  • 23. Secret Shop
  • 24. Actionable Items 1. Empower your staff 2. Understand the permission ladder 3. Provide a unified experience
  • 25. Sell More Wine sales@vin65.com
  • 26. Sell More Wine
  • 27. Hello My Name is Scott McCormick
  • 28. Monitor social media
  • 29. The danger of reliance on ROI
  • 30. 4 Select as POS that’s customer focused
  • 31. Use your POS as a tool in your tasting room Sell More Wine