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Willamette - Miryam - Growing Your Wine Club - Constellation
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Willamette - Miryam - Growing Your Wine Club - Constellation

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Growing Your Wine Club

Growing Your Wine Club

Published in: Business

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  • Wine Club only wines
    Exclusive Access
    Special Events
    Private WC spaces
  • Transcript

    • 1. WINE CLUB Fundamentals for Profitability
    • 2. GUARANTEED MONEY  Why should you focus on your wine club?  Club members are your most “guaranteed” profitable customers.
    • 3. SUCCESS FACTORS Increase Conversion Rates Lower Attrition Rates Lower Credit Card Decline Rates
    • 4. INCREASE CONVERSION RATES  Membership has its privileges
    • 5. INCREASE CONVERSION RATES  Wine Club Shipments  Timing  Member-selected wines  Surprise and delight
    • 6. MONEY TALKS  Staff Incentives
    • 7. Lower Attrition Rates
    • 8. KEEP ‘EM LONGER  Recognize important dates
    • 9. KEEP ‘EM LONGER  Reach out and touch them…
    • 10. KEEP ‘EM LONGER  Exclusive invite-only premium club
    • 11. KEEP ‘EM LONGER  Empower your team club members
    • 12. Lower Decline Rates
    • 13. DATABASE MANAGEMENT  Declines happen
    • 14. ACCOUNT MANAGEMENT  Allow customers to maintain their accounts online
    • 15. COMMUNICATE  It’s ok to be upfront  Miryam Chae 801 Main St St Helena CA 94574
    • 16. SECRET SAUCE  There is no secret sauce  Conversion Rates  Lower Attrition Rates  Lower Credit Card Decline Rates
    • 17. THANK YOU! Miryam Chae Director of DTC, Constellation Brands Phone: 707-967-6154 Email: miryam.chae@cbrands.com