How Twitter Helps Support Your Networked Job Search and Connect with Alumni

Using Twitter to Support the Networked Job Search
10 slides | 10 minutes
@andrewrosenthal 12/9/2010

Four Questions:
What is Twitter?
Why is it relevant for the networked job search?
How do I start?
How do I know I’m doing it right?

What is Twitter?
Huge crowd engaged in conversation
Stage 1: Listen
Ability to listen in
Tune into specific people
Tune into specific conversations
Stage 2: Engage
Signal interest
Establish expertise
Engage with crowd

Why is it relevant for the Networked Job Search?
Identify and track Key Opinion Leadres
Un-obtrusively connect with:
Alumni
Influencers
Prospects
Trends relevant to industry
Identify
Track
Expert analysis
Stage 2: Participate

How do I start?
Go to twitter.com & signup
Work on your ‘bio’
Determine who to follow
Use @replies
Send DMs
Send updates
Use Hashtags
http://www.wikihow.com/Use-Twitter

Get started: Narrow the Topic
Can be difficult to distill down real area of interest
If you could sit down with one expert to talk about your area of interest…
What would his/her background be?
What are some common phrases?
What would your project be titled?
Find Key Opinion Leaders
Follow their lists
Follow their “following”

Get Started: Tune In
Set up a search string in twitter
Sign up for email alerts for search terms
Search twitter to find thought leaders
Find and follow users + lists:
HBS Faculty: http://www.hbs.edu/about/connect/
HBS people: http://startuptribe.com
Staff bio pages for targeted company/fund

5 Ways to Engage on Twitter
Respond in a authentic and constructive way
Share a resource or offer a suggestion
Reach out to introduce yourself
In your own tweet, “tag” the company/individual
Re-tweet (RT) to your followers

How Do I Know I’m Doing it Right?
Identifying new Key Opinion Leaders, trends and relationships
Relationships crossing over into face-to-face
Feeling “in the flow”
Finding balance in stream
Usage supports your goals

Recap: Four Questions + Answers
What is Twitter?
A tool for tuning into conversations and engaging with people
Why is it relevant for the networked job search?
Identify, track and engage with Key Opinion Leaders, alumni and others
How do I start?
Sign up, set up, keep up
How do I know I’m doing it right?
Do you see a near-term payoff for your investment in time?

Using Twitter to Support the Networked Job Search
Feedback: @andrewrosenthal

How Twitter Helps Support Your Networked Job Search and Connect with Alumni

by Andrew Rosenthal on Dec 09, 2010

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