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Hot or Not, for Food: Findings from 10,000,000 ratings
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Hot or Not, for Food: Findings from 10,000,000 ratings

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Presentation given at Crowd Flower "Crowdsourcing Work" meetup 7.24.2012 in San Francisco. http://www.meetup.com/Distributed-Work/events/73252512/

Presentation given at Crowd Flower "Crowdsourcing Work" meetup 7.24.2012 in San Francisco. http://www.meetup.com/Distributed-Work/events/73252512/

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  • The future of health goes to those who engage the user. CVS 11milion\n
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  • * Feedback loop. Prius example. Feedback loops -> mortal danger. Certainly willing to make us healthier.\n
  • * Does the feedback cycle work?\n
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  • People really do love the app. We met Jason when he tweeted that he had lost over 20 pounds w the Eatery. We sent him a t-shirt and unprompted he made this video. We have many other similar stories.\n
  • Our health scores correlate strongly with obesity levels in US cities. In fact, we can predict with accuracy the obesity level of a city using the Eatery health score.\n\nPlease see http://data.massivehealth.com\n
  • Our health scores correlate strongly with obesity levels in US cities. In fact, we can predict with accuracy the obesity level of a city using the Eatery health score.\n\nPlease see http://data.massivehealth.com\n
  • Following are some of the insights we’ve gained. This data arms us with the best understanding in the world of how people eat. Nobody else has this data—it enables us to make products that reach true consumer scale.\n
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  • HUGE ACTIONABLE AND DEFENSIBLE DATA SET, NOW BEING USED BY STANFORD, CMU, etc to anaylize deep eating patterns.\n
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Transcript

  • 1. Is this Fat or Fit?10,000,000 usesof “hot or not forfood”Andrew J. Rosenthal | Chief Strategy Officer | Massive Health | @andrewrosenthal
  • 2. MASSIVE EXISTS TOSOLVE HEALTH FORA BILLION PEOPLEBY MAKING HEALTHHUMAN.
  • 3. 2004
  • 4. 2005
  • 5. 2006
  • 6. 2007
  • 7. 2008
  • 8. 2020
  • 9. 2020
  • 10. WE CONSUMERIZE HEALTH WITHDESIGN AND DATA
  • 11. We are aHealthEngagementCompany
  • 12. WE DO IT BY MAKING PRODUCTSABOUT PEOPLES’HEALTH THAT THEYLOVE TO USE
  • 13. AZA RASKIN Founder and CEO• Founded Humanized, sold to Mozilla• Founded Songza, sold to Aime Street• Founded Bloxes• Founding Member of Mozilla Labs - Started world’s largest open usability lab - Led creation of Firefox’s new extension platform - Built world’s first widely deployed (2.5m users) natural language interface• Creative lead, Firefox• Forbes 30-under-30, 2012• Fast Company 2011 Master of Design, and Top 40 Influential US DesignerStudied Math & Physics @ University of Chicago & University of TokyoPublished in dark matter
  • 14. MICHAEL MARGOLISLead Eng• Lead engineer for AppleTV• Lead engineer for Apple XSAN• Founded SugarCube - created featured apps for brands like GAP, Target, etc. - 9 apps top-featured by Apple - 5 apps in Apple commercials• iOS instructor at Berkeley.
  • 15. ANDREW J. ROSENTHAL KYLE AMBROFFCHIEF STRATEGY OFFICER Lead Backend Engineer• Experienced entrepreneur: co-founded • Led scaling and infrastructure athappier.com Formspring• Three years on Penn human subjects • Core engineer at Linden Labsresearch review board - Physics and object simulation• Background in cognitive psychology — - Linden Scripting Languageresearch + commercialization • Maintainer of Greenlet and other• HBS highest honors Dean’s Award; cover high-visibility open source projectsalumni magazine
  • 16. DATAMEANINGACTIONABILITY
  • 17. THE EATERY:WILL PEOPLECAREABOUTFOOD?
  • 18. This amount of dataabout how we eatrepresents anunprecedented treasuretrove.— 7x7 on Massive Health
  • 19. DATAMEANINGACTIONABILITY
  • 20. BIG BETS•MESSY DATA•MISSING DATA•REAL WORLD DATA