New Technologies
&
Digital Media
ANDREW HEALY: Chief Social Officer at 3 rock marketing
ASHLEY NICOLE TEPLIN: Owner and Pa...
Some Questions For You

#UWGS

@SocialAndy @AshleyTeplin @KristySF

@MarkInNorCal @AlanKropf

@3rockmarketing @TeplinNuss
...
What we’ll cover
• Introductions
• Panel Presentations
• Time for a chat
•Q&A
#UWGS

@SocialAndy @AshleyTeplin @KristySF
@...
Andrew Healy
@Social Andy

• Dublin born, Napa Resident
• Worked in Wine – Production, Logistics, Retail,
National Account...
Ashley Nicole Teplin
@AshleyTeplin

•
•
•
•
•

Californian born, Napa Resident
Worked in the film industry and culinary fi...
Kristy Sammis
@KristySF

• Manhattan, NY born now a Napa resident
• Worked in management consulting before coming
out west...
Mark Gordon
@MarkInNorCal

• Aspen, CO born now a Healdsburg Resident
• Worked in Sports and Fitness Industry before
movin...
Alan Kropf
@AlanKropf

• Waterville, WA born now a Napa resident
• Founder and President of Mutineer Magazine and
Mutant D...
Traditional Public Relations
in the era of new media
@AshleyTeplin + @TeplinNuss

#UWGS

@SocialAndy @AshleyTeplin @Kristy...
Traditional Wine PR?
vs.

New Media?
Yes to both.
Analyze your Online Self.
Be a storyteller.
On your social networks
In press releases
In person
Create a cohesive PR and Social
Networking plan.
Get Organized.
Be realistic.
What not to do...

•

You can’t do it all well, don’t start something that you
cannot finish.
•
•

Everyone notices.

Be y...
Top 5 PR Tips
PR Meets Social
Tip #1
Create an individualized and engaged online
and offline voice that is specific to your brand
audience.
Tip #2

Build your media, social and personal rolodex.
Tip #3

Less is more.
Tip #4
Don’t say anything online that you
wouldn’t say to the media.
Tip #5
Ask for help + continue to educate yourself on
new ways to build your brand online and in
person.
Traditional Public Relations
in the era of new media
@AshleyTeplin + @TeplinNuss

#UWGS

@SocialAndy @AshleyTeplin @Kristy...
SOCIAL MEDIA &
INFLUENCER
OUTREACH
@SocialAndy @AshleyTeplin @KristySF

@MarkInNorCal @AlanKropf

@3rockmarketing @TeplinN...
5 MYTHS &
MISCONCEPTIONS
#1.
SOCIAL MEDIA
IS ALL HYPE;

THERE IS
NO ROI
% THAT

BLOGS

63%

ARE
MORE LIKELY
TO INFLUENCE
PURCHASING
DECISIONS
THAN

MAGAZINES
81%

% OF CONSUMERS
WHO SAY
FRIENDS’
SOCIAL MEDIA
POSTS
DIRECTLY
INFLUENCED A

PURCHASE
DECISION
#2.
IF YOU BUILD IT

THEY WILL
COME
#3.

“WE WANT
IT TO GO
VIRAL!”

image: popdust.com
#4.

CONTENT
IS

KING
#5.
WE NEED TO BUILD

RELATIONSHIPS
WITH OUR CUSTOMERS
7 WAYS TO BE A

ROCKSTAR…
(…AND AVOID THE FAIL)
#1.
CREATE A PLAN THAT

1. SOLVES

PROBLEMS
2. MEETS

BUSINESS
OBJECTIVES
#2.

KNOW
YOUR

AUDIENCE
#3.

“SPRAY &
PRAY”
IS NOT THE
ONLY WAY
#4.

REACH
BEYOND

WINE
BLOGGERS
(REACH BEYOND BLOGGERS ALTOGETHER)
#5.
BE
THOUGHTFUL
ABOUT
WHO IS

INFLUENTIAL
TO

YOU
#6.
MEASURE

EVERYTHING
#7.
DON’T
JUST
BE AN

ADVOCATE,
BE A

TEACHER
SOCIAL
MEDIA
IS LIKE A

GIANT
COCKTAIL
PARTY
SOCIAL
MEDIA
IS LIKE A

GIANT
COCKTAIL
PARTY
THANK YOU.
(NOW GO PARTY)
Managing your Social
Media Brand

#UWGS

@SocialAndy @AshleyTeplin @KristySF

@MarkInNorCal @AlanKropf

@3rockmarketing @T...
A word about
disclosure
Where do
I start?
Must Have:
Nice to Have
Extra Credit
Do Fewer Things Better
Crunch the Numbers
Less Artsy, More Fartsy
Or, why you can engage
without being 100% on message.
Find the Sweet Spot
Sweet

Not Sweet
Repeat what
works
Do the same
thing
differently
Spend some $$ on ads.
Stay Current
Find some relevance to wrap your
marketing message around.
Holidays
Events
Seasons
What’s happening at the
wi...
Best Practices for:
•
•
•
•

Facebook
Twitter
Instagram
Pinterest
Source: LinchpinSEO.com
Source: LinchpinSEO.com
Source: LinchpinSEO.com
• Follow others in the industry (esp.
influencers).
• Tool up!
• Retweet regularly. (it’s not bragging)
• Hook up, don’t S...
• Don’t unitask.
• Make a crappy picture less
crappy.
• If the picture is good, don’t filter.
• Careful with interactions (no agegating).
• Photos only, not images.
• Create a hashtag.
•
•
•
•
•

Convert to business page.
Promote the lifestyle/personality.
Repurpose photos.
Add the Pin It button.
Photos on...
•
•
•
•

Drive pins to more info.
Honor thy copyright.
Set yourself up to be noticed.
Careful with interactions.
Managing your Social
Media Brand

#UWGS

@SocialAndy @AshleyTeplin @KristySF

@MarkInNorCal @AlanKropf

@3rockmarketing @T...
#UWGS

@SocialAndy @AshleyTeplin @KristySF

@MarkInNorCal @AlanKropf

@3rockmarketing @TeplinNuss

@LaCremaWines

@CleverG...
NEW WINERIES

1990 - 2000

1,294 NEW WINERIES

NEW BREWERIES

1990 - 2000

1,200 NEW BREWERIES
NEW WINERIES

1990 - 2000

1,294 NEW WINERIES

2000 - 2010

4,722 NEW WINERIES

NEW BREWERIES

1990 - 2000

1,200 NEW BREW...
Beer Consumer Print Magazine
Launches

All About Beer: 1979
Draft: 2006
Imbibe: 2006
Beer West: 2007
Beer Advocate: 2007
B...
U.S. Consumer Print Beverage Magazine Launches
Decanter: 1975 (UK w/US influence)
Quarterly Review of Wines: 1977 (Stopped...
“...there is so much good wine on the market
today, I think a lot of wineries are struggling with
a reason for being there...
#UWGS

@SocialAndy @AshleyTeplin @KristySF

@MarkInNorCal @AlanKropf

@3rockmarketing @TeplinNuss

@LaCremaWines

@CleverG...
Time for a chat
• Video
• Visual Works
• The Mobile Web
• Workplace Guidelines
• Measuring Success
#UWGS

@SocialAndy @Ash...
Video
• Quality Production
• Length
• Use Everywhere
• Host on YouTube for searches
• Advertise It
#UWGS

@SocialAndy @Ash...
#UWGS

@SocialAndy @AshleyTeplin @KristySF

@MarkInNorCal @AlanKropf

@3rockmarketing @TeplinNuss

@LaCremaWines

@CleverG...
Visual Works
• Photographs
• Pinterest / Instagram / Flickr
• Visual Paradise
• Huge Female Usage
#UWGS

@SocialAndy @Ashl...
The Mobile Web
• Traffic Growth
• Google Searchability
• Reduced Navigations
• Metrics
#UWGS

@SocialAndy @AshleyTeplin @K...
Static

#UWGS

@SocialAndy @AshleyTeplin @KristySF

@MarkInNorCal @AlanKropf

@3rockmarketing @TeplinNuss

@LaCremaWines

...
Mobile

#UWGS

@SocialAndy @AshleyTeplin @KristySF

@MarkInNorCal @AlanKropf

@3rockmarketing @TeplinNuss

@LaCremaWines

...
Workplace Guidelines
• Crisis Planning
• Employee Guidelines
• Legal Advise

• Not Going Away

#UWGS

@SocialAndy @AshleyT...
#UWGS

@SocialAndy @AshleyTeplin @KristySF

@MarkInNorCal @AlanKropf

@3rockmarketing @TeplinNuss

@LaCremaWines

@CleverG...
#UWGS

@SocialAndy @AshleyTeplin @KristySF

@MarkInNorCal @AlanKropf

@3rockmarketing @TeplinNuss

@LaCremaWines

@CleverG...
#UWGS

@SocialAndy @AshleyTeplin @KristySF

@MarkInNorCal @AlanKropf

@3rockmarketing @TeplinNuss

@LaCremaWines

@CleverG...
Measuring Success
• Versus Goals
• Measurement Tools
• Website Traffic

• Customer Service

#UWGS

@SocialAndy @AshleyTepl...
@SocialAndy

@KristySF

@AshleyTeplin

Questions & Answers
@MarkInNorcal

#UWGS

@AlanKropf

@SocialAndy @AshleyTeplin @Kr...
2013 Unified Wine & Grape Symposium - New Technologies & Digital Media
2013 Unified Wine & Grape Symposium - New Technologies & Digital Media
2013 Unified Wine & Grape Symposium - New Technologies & Digital Media
2013 Unified Wine & Grape Symposium - New Technologies & Digital Media
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2013 Unified Wine & Grape Symposium - New Technologies & Digital Media

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The New Technologies & Digital Media presentation from the 2013 Unified Wine & Grape Symposium.

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  • Quote: quote: http://www.iconindexsymbol.com/
  • http://upandrunning.bplans.com/2012/06/20/5-social-media-marketing-myths-debunked/
  • VIA SOCIAL SPROUT
  • VIA SOCIAL SPROUT
  • Mashable, Idolator
  • IMAGE: WWW.DELTAMANAGEMENT.COM
  • IMAGE: www.wetpaint.com
  • http://upandrunning.bplans.com/2012/06/20/5-social-media-marketing-myths-debunked/
  • IMAGE:www.odt.co.nz
  • 2013 Unified Wine & Grape Symposium - New Technologies & Digital Media

    1. 1. New Technologies & Digital Media ANDREW HEALY: Chief Social Officer at 3 rock marketing ASHLEY NICOLE TEPLIN: Owner and Partner at Teplin+Nuss KRISTY SAMMIS: Founding Partner at Clever Girls Collective MARK GORDON: Senior Digital Media Manager at Jackson Family Wines ALAN KROPF: President of Mutineer Magazine @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag #UWGS
    2. 2. Some Questions For You #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    3. 3. What we’ll cover • Introductions • Panel Presentations • Time for a chat •Q&A #UWGS @SocialAndy @AshleyTeplin @KristySF @3rockmarketing @TeplinNuss @MarkInNorCal @AlanKropf @CleverGirlsColl @LaCremaWines @MutineerMag
    4. 4. Andrew Healy @Social Andy • Dublin born, Napa Resident • Worked in Wine – Production, Logistics, Retail, National Account Sales, Branding & Restaurant • Worked in 5 countries in both Hemispheres • Lecture in Social Media at SSU • Clients include Napa Vintners, Visit Napa Valley, Wine Market Council, Accolade Wines NA, Coppola Wines… • Random Tidbit: At the age of 15 ran a half marathon in 1:28 • Lover of Riesling & Zinfandel @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag #UWGS
    5. 5. Ashley Nicole Teplin @AshleyTeplin • • • • • Californian born, Napa Resident Worked in the film industry and culinary field before focusing on the world of Public Relations Recent experience includes working with Wine Market Council, Town of St. Helena, Napa Valley Wine Library Association… Random Tidbit: I can wiggle my ears Lover of Viognier and all types of Bubbles #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    6. 6. Kristy Sammis @KristySF • Manhattan, NY born now a Napa resident • Worked in management consulting before coming out west and ran communications department at Walmart.com • Launched Clever Girls specifically to help brands with social media campaigns and influencer outreach • Random Tidbit: Tried stand-up comedy for a whole 3 months, decided to stick with blogging, began personal blog 8 years ago • Lover of all things sparkling (not limited to wines) #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    7. 7. Mark Gordon @MarkInNorCal • Aspen, CO born now a Healdsburg Resident • Worked in Sports and Fitness Industry before moving to Healdsburg • Owned two companies that developed leading edge web-toprint software and social media apps • Currently Social Media Manager for Jackson Family Wines • Enjoys cooking, trail running and the Wine Country Lifestyle • Random Tidbit: had one (and only one) professional boxing match, and retired undefeated  @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag #UWGS
    8. 8. Alan Kropf @AlanKropf • Waterville, WA born now a Napa resident • Founder and President of Mutineer Magazine and Mutant Drink Marketing • 2012 Forbes 30 under 30 & Steve Heimoff's "favorite under-30 mover and shaker in the American wine world” • A random tidbit: Plays bugle jamz • Lover of absinthe. And craft beer. And cocktails. And bourbon. And sparkling water. And juice boxes. And wine. Yes, wine is delicious. @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag #UWGS
    9. 9. Traditional Public Relations in the era of new media @AshleyTeplin + @TeplinNuss #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    10. 10. Traditional Wine PR? vs. New Media?
    11. 11. Yes to both.
    12. 12. Analyze your Online Self.
    13. 13. Be a storyteller. On your social networks In press releases In person
    14. 14. Create a cohesive PR and Social Networking plan.
    15. 15. Get Organized.
    16. 16. Be realistic.
    17. 17. What not to do... • You can’t do it all well, don’t start something that you cannot finish. • • Everyone notices. Be your ’brand’ self.
    18. 18. Top 5 PR Tips PR Meets Social
    19. 19. Tip #1 Create an individualized and engaged online and offline voice that is specific to your brand audience.
    20. 20. Tip #2 Build your media, social and personal rolodex.
    21. 21. Tip #3 Less is more.
    22. 22. Tip #4 Don’t say anything online that you wouldn’t say to the media.
    23. 23. Tip #5 Ask for help + continue to educate yourself on new ways to build your brand online and in person.
    24. 24. Traditional Public Relations in the era of new media @AshleyTeplin + @TeplinNuss #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    25. 25. SOCIAL MEDIA & INFLUENCER OUTREACH @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    26. 26. 5 MYTHS & MISCONCEPTIONS
    27. 27. #1. SOCIAL MEDIA IS ALL HYPE; THERE IS NO ROI
    28. 28. % THAT BLOGS 63% ARE MORE LIKELY TO INFLUENCE PURCHASING DECISIONS THAN MAGAZINES
    29. 29. 81% % OF CONSUMERS WHO SAY FRIENDS’ SOCIAL MEDIA POSTS DIRECTLY INFLUENCED A PURCHASE DECISION
    30. 30. #2. IF YOU BUILD IT THEY WILL COME
    31. 31. #3. “WE WANT IT TO GO VIRAL!” image: popdust.com
    32. 32. #4. CONTENT IS KING
    33. 33. #5. WE NEED TO BUILD RELATIONSHIPS WITH OUR CUSTOMERS
    34. 34. 7 WAYS TO BE A ROCKSTAR…
    35. 35. (…AND AVOID THE FAIL)
    36. 36. #1. CREATE A PLAN THAT 1. SOLVES PROBLEMS 2. MEETS BUSINESS OBJECTIVES
    37. 37. #2. KNOW YOUR AUDIENCE
    38. 38. #3. “SPRAY & PRAY” IS NOT THE ONLY WAY
    39. 39. #4. REACH BEYOND WINE BLOGGERS
    40. 40. (REACH BEYOND BLOGGERS ALTOGETHER)
    41. 41. #5. BE THOUGHTFUL ABOUT WHO IS INFLUENTIAL TO YOU
    42. 42. #6. MEASURE EVERYTHING
    43. 43. #7. DON’T JUST BE AN ADVOCATE, BE A TEACHER
    44. 44. SOCIAL MEDIA IS LIKE A GIANT COCKTAIL PARTY
    45. 45. SOCIAL MEDIA IS LIKE A GIANT COCKTAIL PARTY
    46. 46. THANK YOU. (NOW GO PARTY)
    47. 47. Managing your Social Media Brand #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    48. 48. A word about disclosure
    49. 49. Where do I start?
    50. 50. Must Have: Nice to Have Extra Credit
    51. 51. Do Fewer Things Better
    52. 52. Crunch the Numbers
    53. 53. Less Artsy, More Fartsy Or, why you can engage without being 100% on message.
    54. 54. Find the Sweet Spot Sweet Not Sweet
    55. 55. Repeat what works Do the same thing differently
    56. 56. Spend some $$ on ads.
    57. 57. Stay Current Find some relevance to wrap your marketing message around. Holidays Events Seasons What’s happening at the winery? • Birthdays • News topics (be careful) • • • •
    58. 58. Best Practices for: • • • • Facebook Twitter Instagram Pinterest
    59. 59. Source: LinchpinSEO.com
    60. 60. Source: LinchpinSEO.com
    61. 61. Source: LinchpinSEO.com
    62. 62. • Follow others in the industry (esp. influencers). • Tool up! • Retweet regularly. (it’s not bragging) • Hook up, don’t SELL. • Reply when you are mentioned. • Use #hashtags. • Use Instagram to tweet your photos. • Engage people directly.
    63. 63. • Don’t unitask. • Make a crappy picture less crappy. • If the picture is good, don’t filter.
    64. 64. • Careful with interactions (no agegating). • Photos only, not images. • Create a hashtag.
    65. 65. • • • • • Convert to business page. Promote the lifestyle/personality. Repurpose photos. Add the Pin It button. Photos only, not images.
    66. 66. • • • • Drive pins to more info. Honor thy copyright. Set yourself up to be noticed. Careful with interactions.
    67. 67. Managing your Social Media Brand #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    68. 68. #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    69. 69. NEW WINERIES 1990 - 2000 1,294 NEW WINERIES NEW BREWERIES 1990 - 2000 1,200 NEW BREWERIES
    70. 70. NEW WINERIES 1990 - 2000 1,294 NEW WINERIES 2000 - 2010 4,722 NEW WINERIES NEW BREWERIES 1990 - 2000 1,200 NEW BREWERIES 2000 - 2010 204 NEW BREWERIES
    71. 71. Beer Consumer Print Magazine Launches All About Beer: 1979 Draft: 2006 Imbibe: 2006 Beer West: 2007 Beer Advocate: 2007 Beer: 2008 Mutineer: 2008 Beer Connoisseur: 2009
    72. 72. U.S. Consumer Print Beverage Magazine Launches Decanter: 1975 (UK w/US influence) Quarterly Review of Wines: 1977 (Stopped Printing in 2009) Wine Advocate: 1978 Wine Enthusiast: 1979 Wine Spectator: 1976/1979 All About Beer: 1979 Wine & Spirits: 1981 Wine News Magazine: 1985 (Stopped Printing in 2009) Wine X: 1997 (Stopped Printing in 2007) Draft: 2006 Imbibe: 2006 Beer West: 2007 Beer Advocate: 2007 Beer: 2008 Mutineer: 2008 Beer Connoisseur: 2009
    73. 73. “...there is so much good wine on the market today, I think a lot of wineries are struggling with a reason for being there and in getting a competitive differentiation. So the problem is more of a differentiation, not an access issue. It isn't that there aren't a lot of distributors out there willing to sell wine.” - Charlie Merinoff, Chairman, Wine & Spirits Wholesalers of America
    74. 74. #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    75. 75. Time for a chat • Video • Visual Works • The Mobile Web • Workplace Guidelines • Measuring Success #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    76. 76. Video • Quality Production • Length • Use Everywhere • Host on YouTube for searches • Advertise It #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    77. 77. #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    78. 78. Visual Works • Photographs • Pinterest / Instagram / Flickr • Visual Paradise • Huge Female Usage #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    79. 79. The Mobile Web • Traffic Growth • Google Searchability • Reduced Navigations • Metrics #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    80. 80. Static #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    81. 81. Mobile #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    82. 82. Workplace Guidelines • Crisis Planning • Employee Guidelines • Legal Advise • Not Going Away #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    83. 83. #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    84. 84. #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    85. 85. #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    86. 86. Measuring Success • Versus Goals • Measurement Tools • Website Traffic • Customer Service #UWGS @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
    87. 87. @SocialAndy @KristySF @AshleyTeplin Questions & Answers @MarkInNorcal #UWGS @AlanKropf @SocialAndy @AshleyTeplin @KristySF @MarkInNorCal @AlanKropf @3rockmarketing @TeplinNuss @LaCremaWines @CleverGirlsColl @MutineerMag
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