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Context Design (beta) CHI Atlanta Nov 2012
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Context Design (beta) CHI Atlanta Nov 2012

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A very beta version of a talk I'll continue to be working on, related to an in-progress book on designing context. Presented at CHI Atlanta November 2012. (check out @contextbook on Twitter )

A very beta version of a talk I'll continue to be working on, related to an in-progress book on designing context. Presented at CHI Atlanta November 2012. (check out @contextbook on Twitter )

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  • 1. CONTEXT DESIGN INFORMATION AS ARCHITECTURE — beta Presented to CHI Atlanta | November 2012 Andrew Hinton The Understanding Group @inkblurt @undrstndngThursday, November 29, 12
  • 2. Why “beta” in my title slide? This is a sort of “meta presentation” for ideas that are still in progress ... (A note for Slideshare & PDF readers: there wasn’t time for me to fully annotate this talk, so it’s just slides; since I’ll no doubt be doing more of these in the future, I’ll be sure to fully annotate a later version down the road. Thanks to Atlanta CHI for the invitation - I had a great time doing this talk!) Andrew Hinton | @inkblurtThursday, November 29, 12
  • 3. Part of where my obsession started What do we mean by “Information Environment”?? Andrew Hinton | @inkblurtThursday, November 29, 12
  • 4. Context awareness & management in G+ Andrew Hinton | @inkblurtThursday, November 29, 12
  • 5. Context can make Twitter a fundamentally difference experience. Desktop App - Linear column - Serial feed - Narrow aperture Website - Peripheral attention - Full view - Center of attention - Twitter controls architecture iconfactory.com Tweetdeck: - Multi-column tweetdeck.com - Filtered - Parallel feed - Very wide aperture - Central attention SMS: - Single-message RSS Embed: - No “feed” - Decontextualized - Tiny aperture from Twitter apps or - Interruptive / alert site Andrew Hinton | @inkblurtThursday, November 29, 12
  • 6. A street in Dublin: digital signage is spawning everywhere Andrew Hinton | @inkblurtThursday, November 29, 12
  • 7. Rather than starting with the technology, what if we start with people? Andrew Hinton | @inkblurtThursday, November 29, 12
  • 8. Context: an agent’s understanding of the relationship between a subject and a situation. Situation Agent Understand Subject Andrew Hinton | @inkblurtThursday, November 29, 12
  • 9. Situation Agent Understand Subject Andrew Hinton | @inkblurtThursday, November 29, 12
  • 10. Situation(s) Subject Subject Subject Subject Agent/ Subject Subject Subject Understand??? Subject Subject Subject Andrew Hinton | @inkblurtThursday, November 29, 12
  • 11. Contextual Understanding involves Perception of & Cognition about Information Andrew Hinton | @inkblurtThursday, November 29, 12
  • 12. By and large, as a field, we still have some very old assumptions about cognition. Andrew Hinton | @inkblurtThursday, November 29, 12
  • 13. THE GREAT CHAIN OF BEING Andrew Hinton | @inkblurtThursday, November 29, 12
  • 14. “COGITO ERGO SUM” * * “At least, that’s what I think.” Andrew Hinton | @inkblurtThursday, November 29, 12
  • 15. Andrew Hinton | @inkblurtThursday, November 29, 12
  • 16. Andrew Hinton | @inkblurtThursday, November 29, 12
  • 17. Embodied Cognition Andrew Hinton | @inkblurtThursday, November 29, 12
  • 18. Weather Vane & Watt Steam Governor For both, “thinking” and “acting” are products of their environment. Andrew Hinton | @inkblurtThursday, November 29, 12
  • 19. Every use case mapped out for an artificial brain. Supposedly made in our image. ASIMO @inkblurtThursday, November 29, 12
  • 20. Can’t handle all the possible edge cases. @inkblurtThursday, November 29, 12
  • 21. Use cases not mapped out. The architecture of the body does most of the “thinking.” (The “brain” mainly manages sensors.) “Big Dog” @inkblurtThursday, November 29, 12
  • 22. You can’t even kick this thing over. @inkblurtThursday, November 29, 12
  • 23. Sigmund @inkblurtThursday, November 29, 12
  • 24. “Berrypicking” Marcia Bates Directed Searching ± 1% Passive Awareness ± 80% Borrowed from Pervasive Information Architecture, Resmini & Rosati Toward An Integrated Model of Information Seeking and Searching -- Marcia Bates -- 2002 Andrew Hinton | @inkblurtThursday, November 29, 12
  • 25. BEHAVIOR IS ORGANIC Andrew Hinton | @inkblurtThursday, November 29, 12
  • 26. Cognition evolved from sensorimotor activity. Andrew Hinton | @inkblurtThursday, November 29, 12
  • 27. A scene in Rosemary’s Baby ... Andrew Hinton | @inkblurtThursday, November 29, 12
  • 28. Cinematographer talks about how shot was framed so audience would actually lean to the right to try seeing around the door frame in the shot where a character is mostly hidden while talking on the phone. See clip: http://www.youtube.com/watch?v=mas4zNdBhzo&feature=related (at 7:10) Andrew Hinton | @inkblurtThursday, November 29, 12
  • 29. Cognition still depends on the body - even for doing things that are just “thinking.” Andrew Hinton | @inkblurtThursday, November 29, 12
  • 30. Bodily experience, cognition, memory and symbols are interdependent. Our perceptual systems “satisfice” their way through the world. Andrew Hinton | @inkblurtThursday, November 29, 12
  • 31. Cognition can extend into the environment. Andrew Hinton | @inkblurtThursday, November 29, 12
  • 32. Language extends our cognition. Andrew Hinton | @inkblurtThursday, November 29, 12
  • 33. Lakoff / Johnson - Embodied Language “...Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.” Andrew Hinton | @inkblurtThursday, November 29, 12
  • 34. Language is Environment (ie ... Infrastructure) Language is “a form of mind-transforming cognitive scaffolding: a persisting, though never stationary, symbolic edifice [playing a] critical role in promoting thought and reason” - Andy Clark - Supersizing the Mind Andrew Hinton | @inkblurtThursday, November 29, 12
  • 35. Contextual clarity requires structure. “One morning I shot an elephant in my pajamas. How he got into my pajamas I’ll never know.” Andrew Hinton | @inkblurtThursday, November 29, 12
  • 36. James J Gibson - Ecological Psychology Andrew Hinton | @inkblurtThursday, November 29, 12
  • 37. A few key ideas from Gibson on perception • Perception requires action. • There is no set of discrete “inputs and outputs” but a continuous looping of perception & action. • We perceive the environment by “pick-up” of information in the environment. • Information “pick-up” is perception of evidence of structural variation. • We perceive the environment in human-scale terms. • We perceive environment in a “nested” (vs logically hierarchical) way. • We perceive elements in the environment as invariant or variant - a big part of contextual clarity for humans. • The concept for understanding this relationship between perceiver and environment is “affordance.” Andrew Hinton | @inkblurtThursday, November 29, 12
  • 38. More Gibson ... Information Pickup Theory Andrew Hinton | @inkblurt This is not Gibson’s diagram, but mine; it is likely oversimplifying the theory.Thursday, November 29, 12
  • 39. Affordance “... the perceived functional properties of objects, places and events in relation to an individual perceiver.” - JJ Gibson Perception exists only insofar as we perceive affordances. Andrew Hinton | @inkblurtThursday, November 29, 12
  • 40. Modes of “Information” A creature’s “pick-up” of information about “affordance” in a surrounding environment. Ecological Encoding of language & logic so machines can Semantic Digital efficiently & accurately Additional information transmit inputs & “picked up” from the layer of outputs. language humans have added to the environment. Note: while it uses concepts from JJ Gibson, Marcia Bates & others, this model is not from their work. Andrew Hinton | @inkblurtThursday, November 29, 12
  • 41. Ecological & Semantic Info in Conflict ... Andrew Hinton | @inkblurtThursday, November 29, 12
  • 42. Which of these will accidentally tweet publicly? Very little semantic or ecological information about what context I’m in Ecological Information / Affordance for action. Andrew Hinton | @inkblurtThursday, November 29, 12
  • 43. On the subway, you only need to know the semantic map. Andrew Hinton | @inkblurtThursday, November 29, 12
  • 44. Digital Information Mode leaking into a semantic context. Andrew Hinton | @inkblurtThursday, November 29, 12
  • 45. Semantic-information “place” signified by “account” Digital architecture determining ecological & semantic context. Andrew Hinton | @inkblurtThursday, November 29, 12
  • 46. What is “card” in this environment? Andrew Hinton | @inkblurtThursday, November 29, 12
  • 47. diagram by @danklyn Andrew Hinton | @inkblurtThursday, November 29, 12
  • 48. ONTOLOGY What am I? What is my world? How do I exist in it? Please describe a formal, explicit specification of a shared conceptualization for purposes of structuring semantic data. 00101011100100101110100101 Andrew Hinton | @inkblurtThursday, November 29, 12
  • 49. Am I checked in or not?? Andrew Hinton | @inkblurtThursday, November 29, 12
  • 50. Where am I? In a local store, or in a web store? Andrew Hinton | @inkblurtThursday, November 29, 12
  • 51. Coming soon ... How context is a “composition” problem ... Stay tuned! Andrew Hinton | @inkblurtThursday, November 29, 12
  • 52. Some resources mentioned in the talk ... Louise Barrett; Beyond the Brain: How Body and Environment Shape Animal and Human Minds http://www.amazon.com/Beyond-Brain-Environment-Shape-Animal/dp/0691126445 James J Gibson: The Ecological Approach to Visual Perception http://www.amazon.com/Ecological-Approach-Visual-Perception/dp/0898599598 Andy Clark; Supersizing the Mind: Embodiment, Action and Cognitive Extension http://www.amazon.com/Supersizing-Mind-Embodiment-Cognitive-Philosophy/dp/0199773688 Paul Dourish; What We Talk About When We Talk About Context: http://www.dourish.com/publications/2004/PUC2004-context.pdf Marcia Bates; Toward an Integrated Model of Information Seeking and Searching http://ptarpp2.uitm.edu.my/silibus/TOWARDANINTEGRATEDMODEL.pdf (That is probably not everything, but it’s the main stuff; of course all these people have other books, articles, etc, that are all great ... ) Andrew Hinton | @inkblurtThursday, November 29, 12
  • 53. Thank You. Andrew Hinton | @inkblurtThursday, November 29, 12