Mapping Motivation Waves
Upcoming SlideShare
Loading in...5
×
 

Mapping Motivation Waves

on

  • 269 views

for physical activity

for physical activity

Statistics

Views

Total Views
269
Views on SlideShare
269
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Mapping Motivation Waves Mapping Motivation Waves Presentation Transcript

  • MAPPING MOTIVATION WAVES TOBECOME MORE PHYSICALLY ACTIVE Andrew Han
  • WHEN DO PEOPLE WANT TOBECOME PHYSICALLY ACTIVE?
  • People know that physical activity is important.
  • Motivation waveIt’s just that most of the time, the motivation is dormant.
  • Motivation waves, I argue, are caused by some sort of (sometimes subconscious)trigger, different from the trigger in B=MAT.
  • Appeals to our self-image to fit cultural expectations “I need to lose weight...”
  • Appeals to our guilt“I’ll run those calories off...”
  • Urgent appeals to healthAfter my mother was diagnosed with cancer,she set out to become more physically active in an attempt to overhaul her health habits. “I need to change my lifestyle.”
  • Social Appeals“Go running with me sometime!”
  • Thanks for reading!