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Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
Simple Steps to Stay Motivated on the Job Hunt
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Simple Steps to Stay Motivated on the Job Hunt

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  • 1. HOW DO YOU KEEP DISCOURAGED, UNEMPLOYED PEOPLE ON THE JOB HUNT?Saturday, December 8, 12
  • 2. SOME FACTSSaturday, December 8, 12
  • 3. In October ’12, the unemployment rate was at 7.9%Saturday, December 8, 12
  • 4. That doesn’t include the people who have given up looking for jobsSaturday, December 8, 12
  • 5. What if we could raise their morale and get them back on the job hunt?Saturday, December 8, 12
  • 6. What could we achieve with that?Saturday, December 8, 12
  • 7. -Potential economic impact -Raise standards of living -Improve healthSaturday, December 8, 12
  • 8. So who was my target audience?Saturday, December 8, 12
  • 9. Target Audience - Sam Sam (fictional) -44 years old -father of two -unemployed programmer -down on his luck -five months unemployedSaturday, December 8, 12
  • 10. HOW DO WE GET SAM TO DO WHAT HE ALREADY WANTS TO DO?Saturday, December 8, 12
  • 11. WELL, HE COULD... Change his homepage to a job site Sign up for an account on job site Join a mailing list / newsletter for employment opportunitiesSaturday, December 8, 12
  • 12. HOW I DESIGNED AND TESTED THESE BEHAVIORSSaturday, December 8, 12
  • 13. RUNNING TRIALS (Thanks for tweeting, BJ!)Saturday, December 8, 12
  • 14. (A FEW) TRIALS I RAN S.L. -health issues --> forced to quit -have been working part -time -electrical engineering degree -hard time breaking into CS / marketing jobs -looking for entry-level office work because of health problems -using LinkedIn to find opportunitiesSaturday, December 8, 12
  • 15. (A FEW) TRIALS I RAN M.B. -unemployed after moving from LA to Palo Alto -looking actively, cautiously optimistic -few jobs for skill set -setting up informational meetings to gain connections -volunteering to network -using Jewish Vocational Service (JVS.org) to find opportunitiesSaturday, December 8, 12
  • 16. 1. WHAT FEW PEOPLE REALIZE IS... many people already have accounts on certain job sitesSaturday, December 8, 12
  • 17. 1. WHAT FEW PEOPLE REALIZE IS... increase user activity it’s just a matter of getting them to check or browse them moreSaturday, December 8, 12
  • 18. 1. WHAT FEW PEOPLE REALIZE IS... increase user activity I know this because participants in my trials told me that they already have accounts on the sitesSaturday, December 8, 12
  • 19. WHAT THIS MEANS FOR BEHAVIOR DESIGN It’s harder to do increase user activity something they are unfamiliar with than to get them to do more of what they already doSaturday, December 8, 12
  • 20. 2. WHAT FEW PEOPLE REALIZE IS... unless they’re already tech- savvy, most people don’t know how easy it is to change their homepages / default new tab pagesSaturday, December 8, 12
  • 21. 2. WHAT FEW PEOPLE REALIZE IS... I know this because participants in my trials were reluctant to change their homepages until I followed up with simple, terse stepsSaturday, December 8, 12
  • 22. WHAT THIS MEANS FOR BEHAVIOR DESIGN Sometimes people overestimate how hard it is or long it will take to do a simple behavior.Saturday, December 8, 12
  • 23. WHAT THIS MEANS FOR BEHAVIOR DESIGN Sometimes people overestimate how hard it is or long it will take to do a simple behavior. Explicitly listing out, in terse bullet point format, how to do a behavior can help.Saturday, December 8, 12
  • 24. 3. WHAT FEW PEOPLE REALIZE IS... most people aren’t fully aware of the newsletters or learning/networking opportunities that job sites provideSaturday, December 8, 12
  • 25. 3. WHAT FEW PEOPLE REALIZE IS... I know this because one of my participants cited JVS.org (Jewish Vocational Service) as having good resources and workshops (for people of any religion)Saturday, December 8, 12
  • 26. 3. WHAT FEW PEOPLE REALIZE IS... So sign up for some other accredited sites; they might be spammy, but you can always unsubscribe, and there may be some gems in the newsletters.Saturday, December 8, 12
  • 27. WHAT THIS MEANS FOR BEHAVIOR DESIGN Educate people on (make explicit) the positive consequences of desired behaviors.Saturday, December 8, 12
  • 28. Thank you! Questions? Comments? Contact me! -Andrew Han -freshman at Stanford -student in BJ Fogg’s Behavior Design class @handrewsays handrew@stanford.eduSaturday, December 8, 12

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