Presented at the 2013 Seattle Interactive Conference. Native Advertising? Sponsored Content? Content Marketing? Branded Content has evolved and has crossed into a gray area of paid sponsorship vs. brand journalism. Brands have been more aggressive in developing content specific to their audience and in the process bypassing the traditional publishing industry. We will breakdown industry definitions, share examples and outline the steps needed to develop an effective and transparent branded content strategy.

17. 17

20. 20

26. 26

30. nā-tiv ad-ver-tahy-zing
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37. advərˈtôrēəl and spän-sər-ed kənˈtent
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41. ōn-ed kənˈtent
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46. ….that doesn’t sell them
a product or service…

48. Engaging, graphic rich
experiences

50. Transparency – don’t be
cute, be direct.

52. Loaded with free
content…..

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