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Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
Reputation Online Andrew Grill 9 July 9 2010
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Reputation Online Andrew Grill 9 July 9 2010

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Presentaton delivered by Andrew Grill at the Reputation Online "Navigating the online monitoring jungle" conference in London 9th July 2010. …

Presentaton delivered by Andrew Grill at the Reputation Online "Navigating the online monitoring jungle" conference in London 9th July 2010.

More information at http://lc.tl/ro

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  • http://www.businessworld.ie/livenews.htm?a=2541310http://www.forbes.com/2010/01/21/xerox-earnings-quarter-markets-equities-profit.html?partner=rss.rojo
  • Transcript

    • 1. Online monitoring 101What is it?Why do you need it?What can it do?@andrewgrill
    • 2. Is this your company?
    • 3. Listen
      Learn
      Engage
      Integrate
      lc.tl/listen
    • 4. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice
      Dave Evans lc.tl/delivers
    • 5. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice
      Dave Evans lc.tl/delivers
    • 6. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice
      Dave Evans lc.tl/delivers
    • 7. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice
      Operations delivers
      Any gap between the two drives a conversation on the social Web
      Dave Evans lc.tl/delivers
    • 8. Social Media is demanding attention
    • 9.
    • 10. Listening is NOT spying
      lc.tl/bt
    • 11. Research the market
      lc.tl/ebuzz
    • 12. So many choices…
      lc.tl/ebuzz
    • 13. What is it?
      Much more than “Google alerts” and Tweetdeck
      Sentiment analysis
      Influencer analysis
      Actionable insight
      Relevant content
      Value add to your business & brand
    • 14. Track conversations in real-time
      lc.tl/pulse
    • 15. Relevant content
      lc.tl/voice
    • 16. Manual sentiment scoring and analysis
      lc.tl/voice
    • 17. Sentiment Analysis
      lc.tl/voice
    • 18. Influencer Analysis
      lc.tl/voice
    • 19. Brand Cloud
      A Brand Cloud is a great way to understand how terms can differ from one brand to another. Placement of words in this visual is key. Words closer to the top align with your brand, where words at the bottom align with your competitor..
      lc.tl/voice
    • 20. Why do you need it?
    • 21. United Breaks Guitars
      lc.tl/united
    • 22. lc.tl/eurostar
    • 23. What can it do?
      Provide early warning or problems
      Customer service
      Spot trends
      Stay ahead of the competition
      Market research
      Product improvements
      Recruitment
    • 24. Things you should ask any provider
      Staff experience
      Data sources
      Sentiment
      After sales support
      Reporting capability
      Investment in product development
      Local presence
    • 25. Top tips
      Start the party by listening
      Be open and honest
      Be responsive
      Follow through – twitter is asynchronous
      When you scream on twitter, everyone hears you
      One good tweet deserves another
      Research by having your own twitter account and watch what goes on
    • 26. Social media is just like real life!
    • 27. Follow me on twitter.com/AndrewGrillwww.visibletechnologies.comcontact via http://lc.tl/c+44 788 198 6694

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