Reputation Online Andrew Grill 9 July 9 2010

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Presentaton delivered by Andrew Grill at the Reputation Online "Navigating the online monitoring jungle" conference in London 9th July 2010. …

Presentaton delivered by Andrew Grill at the Reputation Online "Navigating the online monitoring jungle" conference in London 9th July 2010.

More information at http://lc.tl/ro

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  • http://www.businessworld.ie/livenews.htm?a=2541310http://www.forbes.com/2010/01/21/xerox-earnings-quarter-markets-equities-profit.html?partner=rss.rojo

Transcript

  • 1. Online monitoring 101What is it?Why do you need it?What can it do?@andrewgrill
  • 2. Is this your company?
  • 3. Listen
    Learn
    Engage
    Integrate
    lc.tl/listen
  • 4. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice
    Dave Evans lc.tl/delivers
  • 5. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice
    Dave Evans lc.tl/delivers
  • 6. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice
    Dave Evans lc.tl/delivers
  • 7. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice
    Operations delivers
    Any gap between the two drives a conversation on the social Web
    Dave Evans lc.tl/delivers
  • 8. Social Media is demanding attention
  • 9.
  • 10. Listening is NOT spying
    lc.tl/bt
  • 11. Research the market
    lc.tl/ebuzz
  • 12. So many choices…
    lc.tl/ebuzz
  • 13. What is it?
    Much more than “Google alerts” and Tweetdeck
    Sentiment analysis
    Influencer analysis
    Actionable insight
    Relevant content
    Value add to your business & brand
  • 14. Track conversations in real-time
    lc.tl/pulse
  • 15. Relevant content
    lc.tl/voice
  • 16. Manual sentiment scoring and analysis
    lc.tl/voice
  • 17. Sentiment Analysis
    lc.tl/voice
  • 18. Influencer Analysis
    lc.tl/voice
  • 19. Brand Cloud
    A Brand Cloud is a great way to understand how terms can differ from one brand to another. Placement of words in this visual is key. Words closer to the top align with your brand, where words at the bottom align with your competitor..
    lc.tl/voice
  • 20. Why do you need it?
  • 21. United Breaks Guitars
    lc.tl/united
  • 22. lc.tl/eurostar
  • 23. What can it do?
    Provide early warning or problems
    Customer service
    Spot trends
    Stay ahead of the competition
    Market research
    Product improvements
    Recruitment
  • 24. Things you should ask any provider
    Staff experience
    Data sources
    Sentiment
    After sales support
    Reporting capability
    Investment in product development
    Local presence
  • 25. Top tips
    Start the party by listening
    Be open and honest
    Be responsive
    Follow through – twitter is asynchronous
    When you scream on twitter, everyone hears you
    One good tweet deserves another
    Research by having your own twitter account and watch what goes on
  • 26. Social media is just like real life!
  • 27. Follow me on twitter.com/AndrewGrillwww.visibletechnologies.comcontact via http://lc.tl/c+44 788 198 6694