Your SlideShare is downloading. ×
0
×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Digital marketing in 1 day Andrew Grill Keynote

1,711

Published on

Digital Marketing in 1 Day Keynote. Delivered 16th November at Spant! in the Netherlands. More at http://lc.tl/dm1d

Digital Marketing in 1 Day Keynote. Delivered 16th November at Spant! in the Netherlands. More at http://lc.tl/dm1d

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,711
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
26
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Jonathan Salem says…People are having conversations these days, only not "with" brands but "about" them. I'd like to suggest that we're at the start of something big -- something bigger than simple engagement or entertainment, and something that goes far beyond the merits of friends and followers on social technology platforms: The ultimate purpose of conversation is to produce a shared understanding of truth.The Competitive Advantage of TruthFailing to deliver and sustain truth will be indicators of broader operational weaknesses.As marketers we have given consumers such a gap that they have gone in search of the truth (via SM) and are starting to uncover the truth
  • Transcript

    • 1. LondonCalling.co Digital Marketing Strategies The revolution has already arrived @Andrew Grill - Digital Marketing in 1 day Amsterdam, November 2010
    • 2. LondonCalling.co Why are we where we are?
    • 3. LondonCalling.co Social media is just like real life!
    • 4. LondonCalling.co Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.
    • 5. LondonCalling.co Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.
    • 6. LondonCalling.co Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.
    • 7. LondonCalling.co Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another. Operations delivers. Any gap between the two drives a conversation on the social Web. Dave Evans http://lc.tl/gap
    • 8. LondonCalling.co The competitive advantage of truth Failing to deliver and sustain truth will be indicators of broader operational weaknesses. Jonathan Salem http://lc.tl/truth Failing to deliver and sustain truth will be indicators of broader operational weaknesses “ ”
    • 9. LondonCalling.co The twitter tax http://lc.tl/tax @youpvanthek
    • 10. LondonCalling.co Social media in the hotel industry “”
    • 11. LondonCalling.co
    • 12. LondonCalling.co So you need a social media guru to do all this?
    • 13. LondonCalling.co What makes a good campaign • Conversation not advertising • Let me share the content • Multi-platform • Lives on after the campaign ends • Something people will want to talk to others about • Measurable uplift in sales / interest • It’s just that little bit different
    • 14. LondonCalling.cohttp://lc.tl/auris
    • 15. LondonCalling.cohttp://lc.tl/meerkat
    • 16. LondonCalling.co
    • 17. LondonCalling.co
    • 18. LondonCalling.co
    • 19. LondonCalling.co Oldspice • Anyone not seen this? • Became a “must see” • Press covered it • Lived on as @replies via video messages • Grover from Sesame Street parodied it • Initial 107% uplift in sales • Not many mentions of people trying/buying product?
    • 20. LondonCalling.cohttp://lc.tl/tippex
    • 21. LondonCalling.co Why is social media now so important • Two way medium • Instant feedback • Promotes sharing of ideas and information • Complements everything you are currently doing • Relatively simple to establish a presence • Your competitors are already doing it
    • 22. LondonCalling.co Free advice to agencies & brands • Put some hooks in the creative that allow you to talk about the ad long after it has gone • Crosses from social > traditional media - free push • Make sure you understand the medium – make sure you use it • If not on Twitter – get on it today! • Follow me @andrewgrill if not sure how to start • http://lc.tl/t
    • 23. LondonCalling.co From hearing to listening • Not just about ticking the boxes Facebook Twitter • Act on the feedback you receive • Admit mistakes and learn from them
    • 24. LondonCalling.co The future • New channels • Peer advocacy becomes key sales driver • Mobile + social becoming key • Foursquare – standout example for retail • Hotels – 25% leads via Foursquare in future http://lc.tl/ad2020
    • 25. LondonCalling.co One to watch - Foursquare http://lc.tl/4
    • 26. LondonCalling.co When do people visit my store?
    • 27. LondonCalling.co What should I do next? • Claim your brand on Twitter & Facebook • Identify who is going to monitor and maintain • Arm the team with tools to contribute also • Put our social media credentials on your web front door • Grab a short URL version of your brand • Start tweeting and following • Promote your social media presence internally as well
    • 28. LondonCalling.co You also need to monitor social media http://lc.tl/vt
    • 29. LondonCalling.co @AndrewGrill Contact via http://lc.tl/c Slides http://lc.tl/dm1 +44 788 198 6694

    ×