Beyond the Buzz Andrew Grill Visible Technologies

Going…. Beyond The Buzz @andrewgrill

Buzz Research Product Development Recruitment SEO HR Analytics Trends Prediction

lc.tl/dominos $26M  36,000 fans 33% online

Is this your company?

Listen
Learn
Engage
Integrate
lc.tl/listen

Social Media is demanding attention

Listening is NOT spying lc.tl/bt

Relevant content lc.tl/voice

Manual sentiment scoring and analysis lc.tl/voice

Sentiment Analysis lc.tl/voice

Influencer Analysis lc.tl/voice

Actionable Insight This timeline shows the change in volume and sentiment over time, as well as associates most common terms for each month of the campaign. Useful for many things, but product launches is most common. lc.tl/voice

Marketing Friendly Insight A Brand Cloud is a great way to understand how terms can differ from one brand to another. Placement of words in this visual is key. Words closer to the top align with your brand, where words at the bottom align with your competitor.. lc.tl/voice

What can it do beyond just BUZZ?
Provide early warning or problems
Customer service
Spot trends
Stay ahead of the competition
Market research
Product improvements
Recruitment

Things you should ask any provider
Staff experience
Data sources
Sentiment
After sales support
Reporting capability
Investment in product development
Local presence

Social media is just like real life!

Follow me on twitter.com/ AndrewGrill www.visibletechnologies.com contact via http://lc.tl/c +44 788 198 6694

http://www.olafmolenaar.com	14
http://www.beeckestijn.org	9
http://www.marketinginnovatie.org	9
http://www.marketinginnovatie.org	9
http://www.hansmolenaar.info	4
http://www.socialmediasocialmedia.nl	3
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http://www.karstinotten.nl	1
http://www.workshopsocialmedia.net	1
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http://olaf1965.postling.com	1

Beyond the Buzz Andrew Grill Visible Technologies

by Andrew Grill

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