Andrew Grill Webinale Berlin 30 May 2011

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Presentation by Andrew Grill at the 2011 Webinale in Berlin on "the rise of the social app"

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  • See a short video below taken just after the Keynote presentation that covers some of the topics mentioned in the presentation.


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Andrew Grill Webinale Berlin 30 May 2011

  1. The rise of the socialapp<br />@AndrewGrill<br />Andrew Grill CEO PeopleBrowsr UK<br />Webinale 2011 Berlin<br />
  2. SOCIAL<br />+<br />MOBILE<br />The rise of the social app..trends to look out for<br />+<br />LOCATION<br />+<br />GROUPS<br />@Andrew Grill CEO PeopleBrowsr UK<br />WebinaleBerlin May 30th 2011<br />
  3. Social media is just like real life!<br />SOCIAL<br />
  4. ”You can’t buy space in a conversation.”<br />SOCIAL<br />
  5. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another. <br />
  6. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another. <br />
  7. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another. <br />
  8. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another. <br />Operations delivers.<br /> Any gap between the two drives a conversation on the social web. <br />Dave Evans http://lc.tl/gap<br />
  9. The twitter tax<br />“When you promote your online social monitoring you’re agreeing to pay the tax for the failures of your company’s operators to do their jobs.”<br />Jonathan Salem Baskin http://lc.tl/tax<br />
  10. Social Media is now front page news<br />#superinjunction<br />
  11. Why Mobile?<br />MOBILE<br />
  12. The glittering allure of the mobile society<br />Mobile is personal – it is my media<br />Mobile is always carried – the city in my pocket<br />Mobile is always on<br />Mobile has a built in payment mechanism<br />Mobile can recount the audience<br />Mobile is there at the point of creative impulse<br />Source: Alan Moore http://lc.tl/allure<br />November 2008 commissioned by Microsoft<br />
  13. SOCIAL<br />+<br />MOBILE<br />The rise of the social app..trends to look out for<br />+<br />LOCATION<br />+<br />GROUPS<br />@Andrew Grill CEO PeopleBrowsr UK<br />WebinaleBerlin May 30th 2011<br />
  14. Social + mobile = ?<br />Not only what are you doing but where are you doing it?<br />Value/Loyalty<br />Mobile<br /> Social<br />€<br />LOCATION<br />
  15. Social + mobile = ?<br />What's in it for me where I am right now?<br />Value/Loyalty<br />Mobile<br /> Social<br />€<br />LOCATION<br />
  16. Making money from mobile & social?<br />http://lc.tl/fatigue<br />LOCATION<br />
  17. Turn mashups into money<br />LOCATION<br />
  18. Never lose sight of who has the money to spend on apps<br />AGENCIES<br />BRANDS<br />
  19. 2 areas of focus<br />Apps for social networks<br />Social apps for brands<br />
  20. Do group buying sites work – OZ experience<br />http://lc.tl/aug<br />GROUPS<br />
  21. Color.com the $41M app<br />GROUPS<br />
  22. Color.com the $41M app<br />The Color app reportedly uses both the smartphone microphone and camera to:<br />"... detect when people are in the same room. The data on ambient noise is combined with color and lighting information from the camera to figure out who's inside, who's outside, who's in one room, and who's in another..."<br />ColorCEO said they "collect massive amounts of data about what people are doing and where they're doing it"<br />GROUPS<br />
  23. GROUPS<br />
  24. The consumer decision journey : THEN<br />awareness > consideration > intent > purchase<br />
  25. The consumer decision journey : NOW<br />June 2009 issue of McKinsey Quarterly, David Court http://lc.tl/cdj<br />
  26. Peer advocacy<br />The new social “advertising”<br />“Commercial conversation”<br />
  27. Peer Advocacy is the new social capital <br />http://lc.tl/pi<br />
  28. Peer Advocacy is the new social capital <br />
  29. Peer Advocacy is the new social capital <br />http://lc.tl/klout<br />
  30. Peer Advocacy is the new social capital <br />http://lc.tl/stsl<br />
  31. Peer Advocacy is the new social capital <br />http://lc.tl/pi<br />
  32. Peer Advocacy is the new social capital <br />http://lc.tl/a8<br />
  33. What does it mean for <br />Advertisers<br />Developers<br />Networks<br />Old media<br />New media<br />
  34. What does it mean for <br />Advertisers<br />Developers<br />Brands<br />Old media<br />New media<br />
  35. What does it mean for <br />Advertisers<br />Developers<br />Brands<br />Old media<br />New media<br />
  36. What does it mean for <br />Advertisers<br />Networks<br />Old media<br />New media<br />
  37. What does it mean for <br />Advertisers<br />Developers<br />Brands<br />Old media<br />New media<br />
  38. What does it mean for <br />Advertisers<br />Developers<br />Brands<br />Old media<br />New media<br />
  39. The future<br />Group social apps need to be useful and sticky<br />If outside a network (eg Twitter/Groupon) apps need to be funded by a brand<br />Peer advocacy will start to replace traditional advertising<br />Mobile + social will be the default on for Gen X, Y and Z<br />Advertisers will need the help of developers and 3rd parties to get their message out<br />Consumers are wrestling back their power<br />
  40. @AndrewGrillContact via http://lc.tl/cSlides http://lc.tl/webs+44 788 198 6694<br />

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