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Andrew Grill Social Media 09 London

by Andrew Grill on Nov 12, 2009

1,112 views

Slides presented at Social Media 09 in London 12th November 2009. More info at http://socialmedia09.com

Slides presented at Social Media 09 in London 12th November 2009. More info at http://socialmedia09.com

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Andrew Grill Social Media 09 London — Presentation Transcript

@andrewgrill LondonCalling.mobi Engagement in the real world
Why are we here?
- Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice.
- Operations delivers.
- Any gap between the two drives a conversation on the social Web.
Dave Evans bit.ly/nublack
4 rules
- Listen
- Learn
- Engage
- Integrate
bit.ly/4rules
Listen Listen
Learn
Engage
Who do we engage with?
Just like in real life…
Integrate
@andrewgrill LondonCalling.mobi andrewgrill.com/contact