Andrew Grill OMCE2011 March 2011

Social media is not just for Kids…it’s the must have tool for your business
@AndrewGrill Online Marketing Conference & Exhibition
EMCC, 21st March 2011

Social media is just like real life!

Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.

Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.
Operations delivers.
Any gap between the two drives a conversation on the social web.
Dave Evans http://lc.tl/gap

The competitive advantage
of truth
Failing to deliver and sustain truth will be indicators of broader operational weaknesses.
“
Failing to deliver and sustain truth will
be indicators of broader operational weaknesses
”
Jonathan Salem http://lc.tl/truth

The twitter tax
“When you promote your online social monitoring you’re agreeing to pay the tax for the failures of your company’s operators to do their jobs.”
http://lc.tl/tax

Social media in the hotel industry
“”

Social media is noisy

Social media isdemanding

Social media is unforgiving

Social media is NOT
a replacement for marketing

Social media can drive yourmessage further

You need to give people something to talk about and share

http://lc.tl/meerkat

http://lc.tl/tippex

Mobile in the mix

What is it about mobile?
Personal – my media
Always carried
Always on
Built in payment
Recounts the audience
There at the point of creative impulse
Alan Moore “The glittering allure of the mobile society” http://lc.tl/allure

200 million Facebook users
update via their mobile

40% of all tweets are from a mobile

135 million tweets per day

= 54 million mobile tweets

One to watch - Foursquare
http://lc.tl/4

When do people visit my store?

So you need a social media guru to do all this?

Social Media

Social Intelligence

“If you’re not open to feedback,you’re not ready to play”
http://lc.tl/fedex

The Future of Social

Peer Advocacy

What Next?

Grab your brand

Listen…

http://lc.tl/vt

Learn..

Promote your presence

Engage..

Integrate..
http://lc.tl/4rules

@AndrewGrillContact via http://lc.tl/cSlides http://lc.tl/omce0788 198 6694

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Andrew Grill OMCE2011 March 2011

by Andrew Grill

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