How mobile impacts advertising MoMo Amsterdam #11

www gapingvoid.com This time…it’s personal. How mobile challenges everything we thought we knew about advertising Andrew Grill, Mobile Advertising Evangelist & Head of Business Development – Gigafone LondonCalling.mobi twitter @andrewgrill

LondonCalling.mobi

Life is for sharing LondonCalling.mobi

“91% have the device within arms reach 24 x 7” LondonCalling.mobi Morgan Stanley 2007

“63% of Americans are not willing to share their mobile phone with anyone” LondonCalling.mobi Wired Magazine

“it takes an average of 26 hours for a user to notice and report a lost wallet… a lost phone is reported in 68 mins” LondonCalling.mobi Unisys Survey

iPhone statistic / reference goes here LondonCalling.mobi any analyst

What your mobile says about you LondonCalling.mobi

The MadMen need to change their approach LondonCalling.mobi

What’s wrong with this picture ? LondonCalling.mobi

The advertising world has to change LondonCalling.mobi

Ad avoidance LondonCalling.mobi

World’s most successful mobile advertising campaign LondonCalling.mobi

LondonCalling.mobi

Imagine if advertising was personal LondonCalling.mobi

Radio with pictures – TV in 1941 LondonCalling.mobi

The internet … on your mobile LondonCalling.mobi

What’s happening now? LondonCalling.mobi

Branded applications LondonCalling.mobi

Branded experiences LondonCalling.mobi

In game advertising LondonCalling.mobi

In call / idle screen LondonCalling.mobi

GeoVector - Surf the Whole Wide World™ Your phone is a “world mouse” LondonCalling.mobi

Making campaigns measurable LondonCalling.mobi

Mobile secret #1 “Mobile operators don’t collect the information advertisers need” LondonCalling.mobi

“Volkswagen spend ONE PERCENT of their DIGITAL budget on mobile” VW CRM Manager May 2009 LondonCalling.mobi

Mobile secret #2 “no-one ever got sacked for buying TV” LondonCalling.mobi

Concept of the “big ad”…on a 10cm screen LondonCalling.mobi World Face/British Airways 1989

Mobile secret #3 “We’re a bit scared that mobile may expose the lack of transparency with TV ratings” Ad executive 2008 LondonCalling.mobi

Mobile as your remote control in the multiverse LondonCalling.mobi

Subtle way of learning more about you LondonCalling.mobi

Mobile secret #4 “we’re not interested in CPM or click-through rates…we just want to sell products” Brand Manager FMCG 2008 LondonCalling.mobi

“Ultimately advertising must sell...or else” David Ogilvy LondonCalling.mobi

Mobile secret #5 “Small is beautiful with mobile” LondonCalling.mobi

The changing face of advertising LondonCalling.mobi

Mobile secret #6 “Unless we heed the 3 Ps of mobile it will never take off as a medium” LondonCalling.mobi

Permission Privacy Preference Inference and assumption has a limited lifespan LondonCalling.mobi

A new name for mobile advertising? LondonCalling.mobi

Mobile Advertising Blog www.LondonCalling.mobi Follow me on twitter.com/AndrewGrill email me via andrewgrill.com/contact +44 788 198 6694 LondonCalling.mobi twitter @andrewgrill

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How mobile impacts advertising MoMo Amsterdam #11

by Andrew Grill on Jun 02, 2009

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How mobile impacts advertising MoMo Amsterdam #11 — Presentation Transcript