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Andrew Grill EADP Conference Majorca May 2010

Andrew Grill EADP Conference Majorca May 2010



Presentation delivered at the EADP 2010 conference in Majorca, 20 May 2010

Presentation delivered at the EADP 2010 conference in Majorca, 20 May 2010



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    Andrew Grill EADP Conference Majorca May 2010 Andrew Grill EADP Conference Majorca May 2010 Presentation Transcript

    • When Social Meets Local Andrew Grill, Visible Technologies - London EADP Conference May 2010 LondonCalling.mobi twitter @andrewgrill
    • Social Media is demanding attention LondonCalling.mobi
    • LondonCalling.mobi
    • How do users use social networks? LondonCalling.mobi
    • Complaints! LondonCalling.mobi
    • Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. Any gap between the two drives a conversation on the social Web. LondonCalling.mobi Dave Evans bit.ly/nublack
    • @btcare LondonCalling.mobi
    • LondonCalling.mobi
    • LondonCalling.mobi
    • Grab your brand/product name now! LondonCalling.mobi
    • Peer recommendations LondonCalling.mobi
    • Peer advocacy is the new 118 / 411 Must read: http://bit.ly/ad2020 LondonCalling.mobi
    • Automated twitter search has a way to go… LondonCalling.mobi
    • The power of trusted networks = new currency LondonCalling.mobi
    • Can we advertise on social networks? LondonCalling.mobi
    • Listen Learn Engage Integrate LondonCalling.mobi bit.ly/4rules
    • Social Media Monitoring – 1st step LondonCalling.mobi
    • Social media is personal media LondonCalling.mobi
    • The Mad Men need to change their approach LondonCalling.mobi
    • What’s wrong with this picture ? LondonCalling.mobi
    • The advertising world has to change LondonCalling.mobi
    • The glittering allure of the mobile society 1. Mobile is personal – it is my media 2. Mobile is always carried – the city in my pocket 3. Mobile is always on 4. Mobile has a built in payment mechanism 5. Mobile is there at the point of creative impulse 6. Mobile can recount the audience Source: Alan Moore http://bit.ly/m-allure November 2008 commissioned by Microsoft LondonCalling.mobi
    • Social media is just like real life! LondonCalling.mobi
    • Social + mobile = ? Not only what are you doing but where are you doing it Value/Loyalty € Social Mobile LondonCalling.mobi
    • Social + mobile = ? What's in it for me where I am right now? Value/Loyalty € Social Mobile LondonCalling.mobi
    • Foursquare – location meets social € LondonCalling.mobi
    • Could Foursquare be the next twitter? € LondonCalling.mobi
    • Social media + loyalty € LondonCalling.mobi
    • Foursquare Mayors get $1 off a Starbucks Coffee LondonCalling.mobi
    • Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component  Share with and find your friends  Statistics for advertisers and brands  Competitive / game element  Simple to access from your mobile LondonCalling.mobi
    • Making money from mobile & social? LondonCalling.mobi
    • Turn mashups into money LondonCalling.mobi
    • “Ultimately advertising must sell...or else” David Ogilvy LondonCalling.mobi
    • Permission Privacy Preference LondonCalling.mobi
    • Permission people will decide what they see / receive / engage with Privacy Preference LondonCalling.mobi
    • Permission Privacy people will decide where their data is and how it is used Preference LondonCalling.mobi
    • Permission Privacy Preference people will decide what content they find relevant. Inference and assumption has a limited lifespan LondonCalling.mobi
    • Social Media & Mobile www.LondonCalling.mobi Follow me on twitter.com/AndrewGrill www.visibletechnologies.com email me via andrewgrill.com/contact +44 788 198 6694 LondonCalling.mobi twitter @andrewgrill