Plum Deluxe Advertising Kit
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Plum Deluxe Advertising Kit

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Plum Deluxe Advertising Kit Presentation Transcript

  • 1. Plum Deluxe Advertising Kit THE PLUM DELUXE PHILOSOPHY IS THAT LIFE IS WORTH SAVORING. COME AND JOIN US!Contact:andy@plumdeluxe.com
  • 2. Just a few of the Things We Love Fresh Air, Fresh Perspectives. Local. Food. Drink. Quality. Feeling Great. Cozy. Colorful. Unique. One-of-a-Kind.Our mission is to share all the little ways today can be celebrated. Travel. Home. Style. Goods. Food. Drink. Lifestyle. Health.
  • 3. Our readers are unique individuals, but we’ve seen some trends…73% of readers are female. 65% of readers are affluent 60% of readers are based six-figure earners. in North America. We assume the men are And they are very careful & The rest are in Europe & other here, looking over their deliberate with their budgets. English-speaking countries. shoulder. 55% of readers have a 90% of readers are in their 67% of readers do not college education. late 20s – early 40s. have children.Many have a money-making We don’t discriminate based Ok, we had nothing to do with side gig or own a business. on age – all are welcome. that, we swear. No, honestly! Information is based on both internal analytics and external data (Comscore, Lijit). Figures accurate as of January18th, 2012.
  • 4. Fast Facts and Figures Founded in 2007100,000+ Monthly Visitors20,000+ Twitter Followers12,000+ Facebook Fans 550+ Featured Articles
  • 5. Your Brand: In the Plum Deluxe Spotlight Our branded content campaigns give you brand awareness in front of affluent, quality-seeking consumers. Wouldn’t it be nice to build relationships with consumers who are making more deliberate choices about what they buy/use?“Thank you very much - this content campaign was perfect.” - Firdaus Rana, Small Luxury Hotels of the World
  • 6. Why Branded Editorial Sponsorship?“The point of branded content is not to sell things. It is to forward initiatives & ideas through thoughtful, levelheaded writing & multimedia. This is a much grander goal than…beating the other guy to the click.” - Lydia Leavitt, JWT New York"Branded website content is more trusted than paid search advertising." - Nielsen State of the Media US Digital Consumer Report, 2012“58 percent of consumers said they trust editorial content more than most other forms of web marketing.” - Nielsen Global Trust in Advertising, 2012 “I just loved the quality and tone of all of your content - very clever, honest, engaging.” - Roxanne Darling, Visit Lanai, Hawaii
  • 7. The Pleasure is Ours… Our Branded Content package places your brand right into our editorial schedule. Content is: Aligned with our ongoing content focus areas and monthly inspirational themes Handcrafted by an expert writer selected by our editorial team in collaboration with you Educates/Inspires readers while introducing your brand & adding value to the conversation. We don’t publish fluff. Subjected to our top-shelf quality standards Promoted via our email and social marketing channels to all of our digital subscribers
  • 8. Keep the Conversation Going For year-long content campaigns (12+ articles under agreement), we re-package content into curated focus areas, such as round-up articles, photo galleries, and other highlights.We’ll work with you to choose what’s best for your campaign and tied into our editorial calendar We like to think of it as truly “being a part of the family.”
  • 9. Let’s Get StartedPlum Deluxe exclusively partners with distinctive, relevant brands and businesses.Get in touch for an invitation - let’s get the conversation started:  andy@plumdeluxe.com  (503) 482-8658