Plum Deluxe Advertising Kit      THE PLUM DELUXE     PHILOSOPHY IS THAT  LIFE IS WORTH SAVORING.     COME AND JOIN US!Cont...
Just a few of the Things We Love Fresh Air, Fresh Perspectives. Local. Food. Drink. Quality. Feeling Great. Cozy. Colorful...
Our readers are unique individuals,           but we’ve seen some trends…73% of readers are female. 65% of readers are aff...
Fast Facts and Figures    Founded in 2007100,000+ Monthly Visitors20,000+ Twitter Followers12,000+ Facebook Fans 550+ Feat...
Your Brand: In the Plum Deluxe Spotlight   Our branded content campaigns give you       brand awareness in front of afflue...
Why Branded Editorial Sponsorship?“The point of branded content is not to sell things. It is to forward initiatives  & ide...
The Pleasure is Ours… Our Branded Content package places your brand right into our editorial schedule. Content is:   Alig...
Keep the Conversation Going For year-long content campaigns (12+ articles under agreement), we re-package content into cu...
Let’s Get StartedPlum Deluxe exclusively partners  with distinctive, relevant brands and businesses.Get in touch for an in...
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Plum Deluxe Advertising Kit

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Transcript of "Plum Deluxe Advertising Kit"

  1. 1. Plum Deluxe Advertising Kit THE PLUM DELUXE PHILOSOPHY IS THAT LIFE IS WORTH SAVORING. COME AND JOIN US!Contact:andy@plumdeluxe.com
  2. 2. Just a few of the Things We Love Fresh Air, Fresh Perspectives. Local. Food. Drink. Quality. Feeling Great. Cozy. Colorful. Unique. One-of-a-Kind.Our mission is to share all the little ways today can be celebrated. Travel. Home. Style. Goods. Food. Drink. Lifestyle. Health.
  3. 3. Our readers are unique individuals, but we’ve seen some trends…73% of readers are female. 65% of readers are affluent 60% of readers are based six-figure earners. in North America. We assume the men are And they are very careful & The rest are in Europe & other here, looking over their deliberate with their budgets. English-speaking countries. shoulder. 55% of readers have a 90% of readers are in their 67% of readers do not college education. late 20s – early 40s. have children.Many have a money-making We don’t discriminate based Ok, we had nothing to do with side gig or own a business. on age – all are welcome. that, we swear. No, honestly! Information is based on both internal analytics and external data (Comscore, Lijit). Figures accurate as of January18th, 2012.
  4. 4. Fast Facts and Figures Founded in 2007100,000+ Monthly Visitors20,000+ Twitter Followers12,000+ Facebook Fans 550+ Featured Articles
  5. 5. Your Brand: In the Plum Deluxe Spotlight Our branded content campaigns give you brand awareness in front of affluent, quality-seeking consumers. Wouldn’t it be nice to build relationships with consumers who are making more deliberate choices about what they buy/use?“Thank you very much - this content campaign was perfect.” - Firdaus Rana, Small Luxury Hotels of the World
  6. 6. Why Branded Editorial Sponsorship?“The point of branded content is not to sell things. It is to forward initiatives & ideas through thoughtful, levelheaded writing & multimedia. This is a much grander goal than…beating the other guy to the click.” - Lydia Leavitt, JWT New York"Branded website content is more trusted than paid search advertising." - Nielsen State of the Media US Digital Consumer Report, 2012“58 percent of consumers said they trust editorial content more than most other forms of web marketing.” - Nielsen Global Trust in Advertising, 2012 “I just loved the quality and tone of all of your content - very clever, honest, engaging.” - Roxanne Darling, Visit Lanai, Hawaii
  7. 7. The Pleasure is Ours… Our Branded Content package places your brand right into our editorial schedule. Content is: Aligned with our ongoing content focus areas and monthly inspirational themes Handcrafted by an expert writer selected by our editorial team in collaboration with you Educates/Inspires readers while introducing your brand & adding value to the conversation. We don’t publish fluff. Subjected to our top-shelf quality standards Promoted via our email and social marketing channels to all of our digital subscribers
  8. 8. Keep the Conversation Going For year-long content campaigns (12+ articles under agreement), we re-package content into curated focus areas, such as round-up articles, photo galleries, and other highlights.We’ll work with you to choose what’s best for your campaign and tied into our editorial calendar We like to think of it as truly “being a part of the family.”
  9. 9. Let’s Get StartedPlum Deluxe exclusively partners with distinctive, relevant brands and businesses.Get in touch for an invitation - let’s get the conversation started:  andy@plumdeluxe.com  (503) 482-8658
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