1. Intellectual Assets
for Start-Ups and Small
Businesses

2. About Your Speaker
• Patent Attorney - Lee & Hayes, PLLC
• General Counsel – Audiotoniq, Inc.
• Associate – L.C. Begin and Associates
• Dell, Inc.
• University of Michigan – B.S.E
• Notre Dame University – J.D.
Andrew L. Eisenberg

3. Need …
VC Required …
Linear and organic growth …
IP Stockpiling …
Traditional Approach

4. 1970
S&P 500
Market Cap
2012
Growth in Intellectual
Property

5. $612,500,000
$4,500,000,000
$12,500,000,000
$1,000,000,000
$One Billion $550,000,000
Growthin Intellectual
Property
Blackberry
Nortel Patents
Apple v. Samsung
Facebook buys AOL
Patents
Microsoft buys AOL patents
Google buys Motorola

6. Goal Intelligent
Portfolio – IP as an Asset
Every IP asset has a business purpose
IP assets perform as we expect other
business assets to perform … ROI
IP based analysis to identify market
risks and opportunities

7. Word Mark v. Stylized Design
Trade Dress
Confusing Similar
Loss of Rights/Enforcement
Trademarks
-Basics

8. Trademarks
-Examples

9. Creative Expression
Instantaneous
Term
Copyright
-Basics

10. Copyright
-Examples

11. Stool
Chair
Patent
-Basics

12. Patent
-Examples
Collateral
Buy Outs
Horizontal Licensing
VC Equity
Negation
Offensive
Reviews
Standards
NPEs/ICAP
Freedom To
Operate
Patent
Aggregators
Grants
Ecosystem
Building

13. IP is an Asset
Return on Investment
Plan before you file
Summery

14. Questions?