How technology platforms are changing newspaper and magazine publishing

 How technology platforms are changing magazine and newspaper publishing Asian Publishing Convention July 2010 Andrew Duck

 2 Introduction State of the publishing industry Technology advances Real world examples Actions

 3 Reminiscing You knew your market very well Supply and demand were stable It was easy to adapt to mild disruptions

 4 State of the publishing industry Publishing in the US Publishing in Europe Publishing in Asia Staff cuts

 5 Publishing in the US Consumer spending down 2/3 of over 55s read a newspaper daily, only 23% of 18-34 yr olds Newspaper circulation down 7 million over last 25 years Unique readership of online news up 34 million in last 5 years More video uploaded to YouTube in last 2 months than if ABC, CBS and NBC had been airing all-new content every minute of every day since 1948 More than 1 trillion web pages, 100,000 iPhone apps, more text messages per day than people in the planet From Arianna Hufﬁngton at an FTC Conference on Future of Journalism in Washington DC

 6 Publishing in Europe Since 1951 UK population growth of 25% Newspaper circulations down 30% over same period

 7 Publishing in Asia Paid newspaper circulation rose in 8 countries: Afghanistan (+11.11%), Bangladesh (+7.14%), Burma (+13.51%), Cambodia (+9.09%), India (+8.26%), Indonesia (+6.86%), Nepal (+2.94%) and Thailand (+0.68%) Circulation fell in 8 countries: Brunei (-8.89%), Hong Kong (-2.44%), Korea (-1.04%), Malaysia (-4.92%), Singapore (-1.84%), Sri Lanka (-2%), Taiwan (-5%) and Vietnam (-0.71%) Newspaper circulation in Asia grew 3.44% during 2008 World Press Trends 2009, Asian Edition

 8 Publishing online Indonesia, largest and fastest growing online market in SE Asia. 22% (2009) to 48% (2010) Mobile becoming the dominant player in Indonesia Vietnam mobile access increased 10% (2008) to 19% (2009) UGC is driving adoption in Vietnam, 47% share of social media activities

 9 Layoffs and buyouts at US newspapers US newspaper layoffs 20000 15992 14783 15000 10000 5000 2256 1876 0 2007 2008 2009 2010

 10 How did we get here? Disillusioned Complacent Traditional It’s actually a lot simpler, you aren’t a newspaper or a magazine. Very reactionary approach, you lose a sense of being proactive You keep pushing back, looking for more time... it’s not available

 The epiphany “... as an industry, many of us have been remarkably, unaccountably complacent. Certainly, I didn’t do as much as I should have after all the excitement of the late 1990’s. I suspect many of you in this room did the same, quietly hoping that this thing called the digital revolution would just limp along.” - ASNE, April 13, 2005.

12  Today is the future we were worried about yesterday.

 13 Where are we? Print costs are on the increase Online readership is increasing and engaged News is old, traditional organisations being scooped Advertising follows the consumers Classiﬁeds and advertising are done Mobile is further segmenting the market better online In print you have no choice, your articles are chosen for you Younger readers are simply not interested

 Publishing economy “The thing that worries me most at the moment about the condition of journalism is, frankly, who’s going to pay for the journalism in 10 years’ time? My kids wouldn’t dream of buying a newspaper - and we are a newspaper household” BBC Presenter and former newspaper editor, Andrew Marr

 A hybrid future “Those papers that wake up in time will become a journalistic hybrid combining the best aspects of traditional print newspapers with the best of what the Web brings to the table.” Arianna Hufﬁngton

17  Technology changes

 Digital Revolution “I think there is maybe a world market for maybe ﬁve computers.” Thomas Watson, Chairman IBM, 1943

 Twitter Real-time, short messages More than 100 million users, 175 employees Raised another $100 million in funding, 300,000 new users a day Continually scoops traditional news for breaking stories Has become an additional channel for driving trafﬁc to news organisations

 Facebook + Social About to pass 500 million users, growth not slowing. 400 million in February 2010. Passed Google in US pageviews March 2010 7.5% of all internet time spent on Facebook Social plugins, commenting, likes, sharing.

 Google Me A possible new competitor to Facebook

 News aggregators Google News, Hufﬁngton Post, Digg, Yahoo, Daily Beast De-value the original brand Reducing page views and subsequent advertising revenues

 Google News Cops a lot of criticism ACAP (Automated Content Access Protocol) Licensing agreements Advertising on US version

 Craigslist Classiﬁeds are done better online

 Mobile Mobile broadband increasing Smartphones becoming smarter Consumers expect push Always connected Very personalised

 Mobile ﬁrst “Mobile is the hottest area of computer technology. The smartest developers now are writing apps for mobile before they write for Windows or Apple Mac desktop operating systems. Part of that is because these devices are hugely personal to us when we use them.” Eric Schmidt, CEO Google, Activate 2010

 iRevolution World domination iPod, iPhone, iPad, iTunes Commoditizing entire markets A master of the micro payment iAds 1.7 million iPhone 4G devices in 3 days

 Kindle Direct to my device Content bought with 1-click checkout Delivered wirelessly An entire book in 60 seconds

 HTML5 The evolution of the standards which power your websites A lot of new stuff

 Browser War Safari Reader Ad blocking

 Online video It’s TV, only easier Works on mobile browsers Doesn’t require ﬂash Uses hardware acceleration

 Content Management Systems 1000s of WCMS systems Moving from page based to component based Complex editorial requirements Personalisation

33  Personalisation

34  Google News

 Disruptive “The internet is the most disruptive technology in history, even more than something like electricity, because it replaces scarcity with abundance, so that any business built on scarcity is completely upturned as it arrives there. You have to plan your corporate strategy around what the internet does.” Eric Schmidt, CEO Google, Activate 2010

36  The network

 37 Vietnam Mobile access nearly double year-to-year, from 10% (2008) to 19% (2010) 3G just released in the past 6 months, still being rolled out Mobiles far outnumber traditional access methods

 38 Indonesia Largest and fastest growing online market in SE Asia, jump from 22% (2009) to 48% (2010) Internet cafes losing out to mobile, a 19% decline from 83% (2009) to 64% (2010)

 39 Mobile Index 2010 Indonesia More than half of mobile internet users between 15-24 years of age Predominantly from advanced phones, only 11% own a smartphone 41% of people surveyed looked up content or searched in previous month. Of those who searched, News was the most common at 54% Social networking is the key activity with 89% of users accessing it within the last month 47% access social networking sites at least once a day Yahoo! Net Index 2010

40  Cashing in

 Paywalls paidcontent.org Per article Subscription Limited access Mobile

 Advertising iAds Immersive Personalised Unobtrusive? Attention

 Content deals Massive demand for e-Readers If price is right there is demand in all markets Demand of approximately 35% http://globalwebindex.com/archives/290

44  Some examples

 Christian Science Monitor Closed down daily print, now run a weekly magazine Daily online only news 93% of print subscribers moved $2.3 million tech investment paying off, print costs saved $3.5 million

 Wall Street Journal Japan Free and subscription only articles One off article purchase Still selling advertising News over mobile client as well

 New York Times Charge frequent readers Number of free articles per month Subscription fee for unlimited access Don’t want to interrupt millions of casual visitors

 News Corp Rupert Murdoch charging for content Newspaper division quarterly proﬁts collapsed from $216m to $7m year-on-year. Considering blocking content in Google

 The Times Started last Friday £1 per day, £2 for a week iPad edition still £9.99 a month

50  What can you do now?

51  “I wouldn’t mind paying for my news again ... but I wouldn’t want to pay for all the different sources. I wish they could put something together like cable television where I pay for access to all the news sources, and let someone else work out how to divvy up the cash” Anonymous comment online.

 52 Take action Take action What is your business? Identify new revenue streams Get involved in new technology Ask for help

 53 In Summary Be a content business Take advantage of technology changes Think outside the box Look for lots of small revenue streams rather than your traditional big one Be excited

 Traditional Media in Ten Years “There will be no media consumption left in ten years that is not delivered over an IP network. There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form.” Steve Ballmer, Microsoft CEO, June 2008

 A wealth of opportunities “There are a lot of opportunities in Asia because Asians are more adaptable. Print brands still have a future, and portals are keen to pay for magazine content. We are moving in the right direction - we are in a cultural revolution of sorts for print.” Victor Viscot, CEO Lagardere Active, May 2010.

56  Questions?

 Thanks Andrew Duck andrew.duck@quiqcorp.com twitter.com/andrewduck

How technology platforms are changing newspaper and magazine publishing

by Andrew Duck on Jul 12, 2010

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How technology platforms are changing newspaper and magazine publishing — Presentation Transcript