Why We Should Brainstorm More & How To Do It Better

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Why We Should Brainstorm More and How To Do It Better Ignite Presentation Andrew Dever
Certificate as to Birth Father: Alex Osborn Birthdate: 1939 Birthplace: “Applied Imagination” Fathers Background: He put the O in BBDO
Brainstorming is about solving problems Everything we do revolves around solving problems our teeth get dirty… so we brush them
It is imperative that we find better ways to harness collective knowledge
Think creatively Better Think solutions laterally Brainstorming helps us Collaborate Share better knowledge
“Everyone has a social obligation to collaborate” “Brainstorming is the ideas engine of ideos culture”
Because we have the internet
So how do we brainstorm better?
From the uncontrolled spontaneous to the controlled relevant
How else do we do it better? We put it on the internet
Access the worlds collective knowledge
Manage time and anonymity
Manage relevancy
There is still a gap We see the internet as linear
Watch this space