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Aquadiary.net (June 2013 Presentation Eng)

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Aquadiary.net is an international social network for amateurs and professionals who are interested in aquatic design (aquariums, bubble walls and columns, ponds, paludariums, fountains, waterfalls, …

Aquadiary.net is an international social network for amateurs and professionals who are interested in aquatic design (aquariums, bubble walls and columns, ponds, paludariums, fountains, waterfalls, terrariums, vivariums, fitowalls, etc.) as well as for others who are carried away with underwater flora and fauna (oceanariums, divers, etc.)
It has all main features: photo albums, videos (youtube, video, dailymotion and url), blogs, groups, events, surveys, forums and chats. Integration with facebook, twitter and linkedln. Built- in login support of Janrain. Import of contacts from 91 websites. Import of media from facebook, flickr, picasa, instagram, yfrog. Creation of companies’ sites (associations, etc.) and opening of their own internet-shops.
Our key feature is that it is the first on-line Aquadiary service – diary of aquatic projects. Here you can upload your photos and video materials, list of marine inhabitants and devices, detailed description of creation, hydrochemistry data log, necessary systemic reminders. Users can publish their news about renovations and failures, diary of living beings (their growth and development), blogs, discussions, team lists, and even more. In the future we plan to add special devices for webcam connection, sms, e-mail, and tcp service which will make possible to access the actual status of aquatic project and control devices online.
This service is created due to the modern tendency of gadgetomania (in this sphere as well). The service is designed to be universal and easily applicable in other spheres.

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  • 1. June 2013
  • 2. Page  2 Aquadiary.net is an international social network for amateurs and professionals who are interested in aquatic design (aquariums, bubble walls and columns, ponds, paludariums, fountains, waterfalls, terrariums, vivariums, fitowalls, etc.) as well as for others who are carried away with underwater flora and fauna (oceanariums, divers, etc.) It has all main features: photo albums, videos (youtube, video, dailymotion and url), blogs, groups, events, surveys, forums and chats. Integration with facebook, twitter and linkedln. Built- in login support of Janrain. Import of contacts from 91 websites. Import of media from facebook, flickr, picasa, instagram, yfrog. Creation of companies’ sites (associations, etc.) and opening of their own internet-shops. Mobile and tablet versions of site are still under development.
  • 3. Page  3 Our key feature is that it is the first on-line Aquadiary service – diary of aquatic projects. Here you can upload your photos and video materials, list of marine inhabitants and devices, detailed description of creation, hydrochemistry data log, necessary systemic reminders. Users can publish their news about renovations and failures, diary of living beings (their growth and development), blogs, discussions, team lists, and even more. In the future we plan to add special devices for webcam connection, sms, e-mail, and tcp service which will make possible to access the actual status of aquatic project and control devices online. This service is created due to the modern tendency of gadgetomania (in this sphere as well). The service is designed to be universal and easily applicable in other spheres.
  • 4. Page  4 The official opening of the site in August 2013
  • 5. Page  5 Completion of the project AQUADIARY.NET will allow creation of the specialized social network for aquarists, oriented towards USA, China, Germany, Australia and Russia. The main prerequisites for creation of the project is universal trend to specialized social networks in separate spheres as well as significant growth of interest for aquaria in the regions mentioned above. 1994 1995 1998 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 0 10 20 30 40 50 60 VOLUME of USA MARKET, billions of dollars. The mission of the project is to provide users with effective means of sharing of experience, managing and modifying of their own “aqua properties”, as well as integration of separate users into the community of professionals and amateurs of aquaria. Mission of the project
  • 6. 6 Aquarists professionals & amateurs Pond professionals & amateurs Aquadesign professionals & amateurs Paludariums, Vivariums, Terrariums, etc. professionals & amateurs Main users of the project Main users of the project
  • 7. Page  7 Analogs and Competitors There are no direct competitors in free service and social network. Though there are some sites that provide competition, other (forums) give users the chance to present their creation, though the possibilities of the forums do not allow then to do it at full extent. The third side (network) where it is impossible to attract attention to each single project, as a result the information is lost in a bunch of other news. A great number of modern people like to design something new or modify already existed devices for their projects. They love to describe in detail each step of their work, indicating the manufacturers and the materials used. But there is no place where they can do it to its full extent.
  • 8. Page  8 SWOT STRENGTHS WEAKNESSES ● availability of experience in the specific market; ● availability of the team of specialists in the sphere of IT as well as in the sphere of aquaria; ● orientation towards the needs of potential customers and real global trends; ● specific character of the project both for private users and corporative clients; ● availability of preliminary agreements with major manufacturers about their presentation in the project; ● high level of readiness of the project for commercial use. ● shortage of technical specialists in a primary team; ● absence of similar projects in Internet( though you might look at it as a strength as absence of competition). OPPORTUNITIES THREATS ● winning of dominant position in the specific market; ● forming of a key figure of the aquariumistic market, uniting all its participants; ● reflecting project on other similar spheres; ● developing of own manufacture of some high technological elements. ● development of own integrators by major manufactures, and as a result, reduction of uniqueness of some elements of functional network; ● complications in fulfilling technical part of the project, shortage of high qualification specialists in Russia.
  • 9. Page  9 Average monthly revenue - 252 000 USD Part of revenue of private users – 79% Part of revenue of corporative clients - 21% Number of private users – 1021654 Number of corporative clients - 14595 Net profit for the whole period (36 months) – 455 000 USD Profitability of net profit for the whole period (36 months) - 58,34% EBITDA 24 months from the start – 172000 USD EBITDA 36 months from the start - 681000 USD EBITDA margin 36 months from the start – 87,43% Data of Project Operation (forecasting for 3 year)
  • 10. Page  10 Project Effectiveness Data Discount rate - 15%. Net present value (NPV) – 2139000 USD Internal norm of profitability – 25 months Payback period without period of investments – 22 months. Investment Program: Needs in financing – 813400 USD Capital expenditure – 66200 USD Financing of losses – 747200 USD -1500.00 -1000.00 -500.00 0.00 500.00 1000.00 1500.00 2000.00 2500.00 3000.00 3500.00 4000.00 Мес1 Мес2 Мес3 Мес4 Мес5 Мес6 Мес7 Мес8 Мес9 Мес10 Мес11 Мес12 Мес13 Мес14 Мес15 Мес16 Мес17 Мес18 Мес19 Мес20 Мес21 Мес22 Мес23 Мес24 Мес25 Мес26 Мес27 Мес28 Мес29 Мес30 Мес31 Мес32 Мес33 Мес34 Мес35 Мес36 0 200 400 600 800 1,000 1,200 thousandsofdollars thousandsofusers CF NPV Users
  • 11. Page  11 Motivations for private users: Motivations for corporative clients: ● chance of experience sharing; ● chance to present their own achievements; ● chance to optimize the system of operating of their own aquarium; ● cutting down risks of losing of living beings; ● access to modern technical devices; ● possibility of monetization of their own key knowledges as an amateur in a the market. ● access to specific audience with the high level of conversion; ● wide perspectives of positioning through clients’ aquariums; ● possibility of cooperating with other users equipment through service operation devices. The project has a high level relevance in the specific market in the limits of its own positioning. Motivations for registration
  • 12. Page  12 TEAM MEMBERS Rasskazov Andrei (41 y.o., Russia) - Manager of the project, programming, marketolog, consultant in aquarian. Skills: manager of his private firms :”Codeman.Pro Studio” (play projects “La Marley and the first planet watch”, “Fish Toni” and design of websites), and Aqua Design Studio “ARTMARINE” (design of professional aquarium systems, leader in the south of Russia in the reef systems design). Osokin Fedor (34 y.o., Russia) – management of server, software administration, programming. Skills: Chief programmist, chief administrator of MMO “After World”, programmist of MMO “Life is feudal”, the founder of site “Tourquedev.ru”. Rasskazova Tatiyana (33 y.o., Russia) – designer of project concepts, consultant in aquarium sphere, marketolog, moderator. Skills: Director of Aqua Design Studio “ARTMARINE”, before professional designer and top manager in “Furniture Alliance of Kuban”. Ovchinnikova Anastasiya (28 y.o., Canada) – translator, moderator, designer, marketolog. Skills:Magazine editor, professional designer, 3D animator.
  • 13. Page  13 Monetization Prices for private users: paid package of additional services of the diary (some sms- notification, connection of some devices), promotion of aquaproject. Prices for corporative clients: Three packages of website design. Free of charge – standard service; charging for access to the creation ( design ) of website, absence of commercial advertising of other companies. Possibility of promotion of the website. Two packages of creation of your own web shop. One package with monthly payment $ 4.99 +% from sale or monthly payment without any percentage plus “search address” publication (search service of the closest available vendor of necessary goods ). Standard graphic banners on the margins and context on the posted wall. Revenue structure 6% 16% 78% Private Coorp. Ads
  • 14. Page  14 Monetization of projects Using projects for commercial advertising. At the opening of the project the banner of the promoted product is shown. While advertising the product (as facebook advertise and shows the number of likes) the number of projects using this product will be shown, and also the top project will be advertised. In search window there will be data about usage of the product in projects. + Blocks of standard banner and context advertisements. Dynamics of project profits, in thousands of usd. 0 200 400 600 800 1000
  • 15. 15 ContactsContacts Krasnyh partizan str., 4/4Krasnyh partizan str., 4/4 Russia, 350012, KrasnodarRussia, 350012, Krasnodar email: andrass@codeman.ru; admin@aquadiary.netemail: andrass@codeman.ru; admin@aquadiary.net skype: andrewcodeman; aquadiary.net; rasskazofskype: andrewcodeman; aquadiary.net; rasskazof тел. +7 (918) 4936601, +7 (861) 2203388тел. +7 (918) 4936601, +7 (861) 2203388 www.aquadiary.netwww.aquadiary.net http://facebook.com/aquadiaryhttp://facebook.com/aquadiary http://vk.com/aquadiaryhttp://vk.com/aquadiary http://twitter.com/AquaDiary_nethttp://twitter.com/AquaDiary_net