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The Bernard Group, Graphics, Displays, Fixtures, For Retail, Ac

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The Bernard Group Retail capability Presentation

The Bernard Group Retail capability Presentation

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  • 1. INSPIRED MERCHANDISING SOLUTIONS
  • 2. is a visual communications firm specializing in print andmerchandising solutions for the retail industry.From concept and design, to planning and engineering, through printing and fabrication, ourdedicated team of experts serve each client’s unique needs.Using the latest technologies, we work with you to deliver the highest quality outputs forany size print project, offering advanced large-format and small-format printing options.On-site printing capabilities enhance our custom-designed solutions for merchandisingfixtures and displays, providing you with everything you need, from start to finish, all inone location.We’re not just about the display; we’re about understanding your needs, buildingrelationships, creating great things, and providing exceptional customer service. ©2011. Documents may not be used or copied without the express written permission of The Bernard Group.
  • 3. FIXTURE & DISPLAY FABRICATION SEPHORA EYE DO DISPLAY – Concept, design, engineering and production • Acrylic • Computerized • Overseas Direct Routing Sourcing • Metal • Heat Forming • Assembly • Wood • Die Cutting • Installation • Vacuum Forming • Lazer Cutting INSPIRED MERCHANDISING SOLUTIONS Andy Clemens • 612.850.0600©2011. Documents may not be used or copied without the express written permission of The Bernard Group. www.thebernardgroup.com
  • 4. PRINTING • Large Format Direct-to-Substrate UV Printing • Small Format I-GEN 4 • Screen Printing • G-7 Certified Color Management WINDOW & DISPLAY GRAPHICS – Concept, design, engineering and production INSPIRED MERCHANDISING SOLUTIONS Andy Clemens • 612.850.0600©2011. Documents may not be used or copied without the express written permission of The Bernard Group. www.thebernardgroup.com
  • 5. CASE STUDY SONY STYLE STORES CHALLENGE: Produce nationwide rollout of window displays and graphics to promote their Make-Believe concept. All printing would require critical color matching over multiple substrates and materials. All elements to be delivered and installed within 10 days of receipt of art files. SOLUTION: The Bernard Group’s graphic/display package included multiple size acrylic pedestals, window clings & wraps, cut vinyl and all in-store signage. UV Hexachrome color presses were used to achieve perfect color consistency over multiple substrates. Pedestals were produced using 1/4” white acrylic, mitered corners, LED lighting and clear 1” thick acrylic tops printed to match colors of campaign. 0% shipping damage. • Large Format Printing • Window Graphics • Backlit Graphics • Acrylic Fabrication • Installation INSPIRED MERCHANDISING SOLUTIONS Andy Clemens • 612.850.0600©2011. Documents may not be used or copied without the express written permission of The Bernard Group. www.thebernardgroup.com
  • 6. CASE STUDY L’ORÉAL FLOWERBOMB DISPLAY CHALLENGE: To stop traffic and invite customers to test product with an impactful merchandising display. SOLUTION: The Bernard Group designed and executed a functional, innovative display and signage to enhance existing retail space. • Concepts • 3D Renderings • Prototyping • Large Format Printing • Vacuum Forming • Brand Management • Kitting • Reporting INSPIRED MERCHANDISING SOLUTIONS Andy Clemens • 612.850.0600©2011. Documents may not be used or copied without the express written permission of The Bernard Group. www.thebernardgroup.com
  • 7. CASE STUDY VITA COCO CHALLENGE: Create a display that captures the essence of this unique brand and stands out in the crowd, while meeting low budget requirements of a young company. SOLUTION: The Bernard Group designed a display that emulates the fruit crates that coconuts are realistically packed and shipped in. Natural wood was used, which is authentic and environmentally green. Using a simple design and efficient construction methods, all budgets were met. • Concept & Design • Engineering • Prototyping • Fabrication • Fulfillment INSPIRED MERCHANDISING SOLUTIONS Andy Clemens • 612.850.0600©2011. Documents may not be used or copied without the express written permission of The Bernard Group. www.thebernardgroup.com
  • 8. CASE STUDY CLINIQUE DISPLAY CHALLENGE: Estee Lauder was looking to gain retail floor space for a new product launch with Macy’s. Macy’s was tiring of their ‘old’ fixtures but lacking the budget to replace them in a difficult economy. SOLUTION: The Bernard Group transformed Macy’s old fixtures by designing a “components and graphics re-cladding package” transforming them into fresh, clean, new presentations. The Bernard Group partnered with Clinique from the initial presentation of the idea to Macy’s, through design, engineering and seamless integration of the program, to accommodate different fixtures across 750 stores, including the rollout of the product launch. • Creative Design • Engineering • Large & Small Format Printing • Acrylic Sign Holders • Custom Fixture Hardware • Kitting INSPIRED MERCHANDISING SOLUTIONS Andy Clemens • 612.850.0600©2011. Documents may not be used or copied without the express written permission of The Bernard Group. www.thebernardgroup.com
  • 9. CASE STUDY Bumble and bumble Bb SALONS CHALLENGE: Create informative, branded environment through innovative design. SOLUTION: Partnering with visual merchandising TBG created 3D logo to enhance product branding team, The Bernard Group developed new in various salon locations. fixtures and graphics to spotlight their brand. • Concept & Design • 3D Rendering • Engineering • Large & Small Format Printing • Fabrication TBG developed trunks and drawer units for salons, providing • Computerized Routing space saving portability and easy-of-use. • Kitting • Distribution & Rollout INSPIRED MERCHANDISING SOLUTIONS Andy Clemens • 612.850.0600©2011. Documents may not be used or copied without the express written permission of The Bernard Group. www.thebernardgroup.com
  • 10. CASE STUDY FOOTLOCKER CHALLENGE: Client requested a cost effective way to display featured shoes in their promotional window program. High impact and cost effective solution was needed to accommodate a 1,200 store roll-out, with only a few days for design and production. SOLUTION: The Bernard Group designed a very simple and attractive shelf system attached to a printed window banner allowing display of shoes. System was cost effective, and kits were shipped in less than 48 hours. Initial rollout was very successful. The shelf program has been repeated for several subsequent promotions. • Large Format Printing • Acrylic Shelving • Kitting INSPIRED MERCHANDISING SOLUTIONS Andy Clemens • 612.850.0600©2011. Documents may not be used or copied without the express written permission of The Bernard Group. www.thebernardgroup.com
  • 11. CASE STUDY SEPHORA FRAGRANCE Old existing display CHALLENGE: Completely overhaul the fragrance area of the store to have a classic and up-scale presence. New display after redesign SOLUTION: The Bernard Group designed all components and executed build outs to create dimension and interest. The new design, with simple installation, produced an immediate 35% sales increase, providing a substantial ROI for the client. • Concepts • Large Format Printing • Fabrication • Brand Management • Kitting • Installation INSPIRED MERCHANDISING SOLUTIONS Andy Clemens • 612.850.0600©2011. Documents may not be used or copied without the express written permission of The Bernard Group. www.thebernardgroup.com
  • 12. CASE STUDY SELECT COMFORT CHALLENGE: Create a display that invites customer interaction and educates the customer on the product. The display was to be simple and clean in design. SOLUTION: The Bernard Group designed a display that allows the customer to turn a dial that helps select the product that best fits their needs. TBG engineered a product sampling display on the rear of the display providing additional opportunity for customer interaction. WITHOUT WHEELS W • Concept & Design • 3D Renderings • Engineering • Prototyping • Fabrication • Fulfillment INSPIRED MERCHANDISING SOLUTIONS SELECT COMFORT_INTERACTIVE DISPLAYS_6.11.10 SELECT COMFORT_INTERACTIVE DISPLAYS_6.11.10 © 2010. Designs may not be used or copied without the express written permission of the Bernard Group Andy Clemens • 612.850.0600 © 2010. Designs may not be used or copied without the express written permission of the Bernard Group©2011. Documents may not be used or copied without the express written permission of The Bernard Group. www.thebernardgroup.com
  • 13. CASE STUDY JCPENNEY POV CHALLENGE: Create a uniform feel throughout a variety of different store designs, with numerous brands, various assortments and multiple printed pieces. Managing the multitude of elements and creating a comprehensive rollout strategy to all stores was a major concern. SOLUTION: The Bernard Group IT Department developed a unique system that merged all the variables into a functional file management system. This enabled accurate and efficient production & kitting for each individual store assortment, saving time and reducing error during this large scale project. • Project • Large & Small • Kitting Management Format Printing • Implementation • IT Research • Brand Management & Development INSPIRED MERCHANDISING SOLUTIONS Andy Clemens • 612.850.0600©2011. Documents may not be used or copied without the express written permission of The Bernard Group. www.thebernardgroup.com
  • 14. CUSTOMIZED ONLINE TOOLS TBG PrintStore SM Our online tools give you the easiest, most powerful ON-DEMAND resource on the internet, providing a turn-key management system for your marketing communication materials with just a click. • Online fulfillment • Live inventory counts on stock items • On-demand printing with instant quotes • Your custom pre- designed documents formatted for easy edits and versioning • Built-in approval process • Incredibly simple and smart user interface INSPIRED MERCHANDISING SOLUTIONS Andy Clemens • 612.850.0600©2011. Documents may not be used or copied without the express written permission of The Bernard Group. www.thebernardgroup.com
  • 15. CLIENT SERVICES & CAPABILITIES TEAMS CREATIVE PRODUCTION EXECUTION TECHNOLOGY • ACCOUNT • FIXTURE DESIGN • FIXTURES • PROJECT • CUSTOMIZATION MANAGERS & ENGINEERING • Acrylic MANAGEMENT • BRAND • Metal & Wood • PROJECT • POP DISPLAYS MANAGEMENT MANAGERS & GRAPHICS • Overseas Direct • FULFILLMENT • Vacuum Forming • ONLINE • 3D DESIGNERS • 3D COMPUTER • Computerized • KITTING FULFILLMENT RENDERING Routing • ENGINEERS • ONLINE ORDER • RAPID • Heat Forming • DISTRIBUTION TRACKING • FABRICATORS PROTOTYPING • Die Cutting • Lazer Cutting • SHIPPING • RAPID • GRAPHIC • BRANDING • Assembly REPLACEMENT DESIGNERS SOLUTIONS OF PARTS • INSTALLATION • COLOR • GRAPHIC • PRINT • On-location • REPORTING TECHNICIANS DESIGN • Large Format Installation Direct-to- Substrate • Installation-ready • CUSTOMER • PRINT UV Printing Kits Shipped To SUPPORT Your Store SPECIALISTS • Small Format I-GEN 4 • Illustrated Assembly • Screen Printing • INSTALLERS Instructions • G-7 Certified • Customer • WAREHOUSE Color Management Support TEAM INSPIRED MERCHANDISING SOLUTIONS Andy Clemens • 612.850.0600©2011. Documents may not be used or copied without the express written permission of The Bernard Group. www.thebernardgroup.com