0
Building A Successful Presence
                   For Your Website
                    In Social News




                ...
Easy, right?




Tuesday, 16 March 2010
Easy, right?
  • Make a new WP site




Tuesday, 16 March 2010
Easy, right?
  • Make a new WP site
  • Slap up some content




Tuesday, 16 March 2010
Easy, right?
  • Make a new WP site
  • Slap up some content
  • Create accounts at StumbleUpon, digg & reddit




Tuesday...
Easy, right?
  • Make a new WP site
  • Slap up some content
  • Create accounts at StumbleUpon, digg & reddit
  • Submit ...
Easy, right?
  • Make a new WP site
  • Slap up some content
  • Create accounts at StumbleUpon, digg & reddit
  • Submit ...
Easy, right?
  • Make a new WP site
  • Slap up some content
  • Create accounts at StumbleUpon, digg & reddit
  • Submit ...
2 Reasons It Didn’t Work




Tuesday, 16 March 2010
2 Reasons It Didn’t Work
            1. Spamming Social News Sites Is ANTIsocial




Tuesday, 16 March 2010
2 Reasons It Didn’t Work
            1. Spamming Social News Sites Is ANTIsocial




Tuesday, 16 March 2010
2 Reasons It Didn’t Work
            1. Spamming Social News Sites Is ANTIsocial
            •Social!




Tuesday, 16 Marc...
2 Reasons It Didn’t Work
            1. Spamming Social News Sites Is ANTIsocial
            •Social!
            •Communi...
2 Reasons It Didn’t Work
            1. Spamming Social News Sites Is ANTIsocial
            •Social!
            •Communi...
2 Reasons It Didn’t Work
            1. Spamming Social News Sites Is ANTIsocial
            •Social!
            •Communi...
2 Reasons It Didn’t Work
            1. Spamming Social News Sites Is ANTIsocial
            •Social!
            •Communi...
2 Reasons It Didn’t Work
            1. Spamming Social News Sites Is ANTIsocial
            •Social!
            •Communi...
2 Reasons It Didn’t Work
            1. Spamming Social News Sites Is ANTIsocial
            •Social!
            •Communi...
2 Reasons It Didn’t Work
            1. Spamming Social News Sites Is ANTIsocial
            •Social!
            •Communi...
Site / Content: The Basics




Tuesday, 16 March 2010
Site / Content: The Basics

    •Does your site / content conform to TOU / TOS




Tuesday, 16 March 2010
Site / Content: The Basics

    •Does your site / content conform to TOU / TOS




Tuesday, 16 March 2010
Site / Content: The Basics

    •Does your site / content conform to TOU / TOS




Tuesday, 16 March 2010
Site / Content: The Basics

    •Does your site / content conform to TOU / TOS
          • These can change! Check regular...
Site / Content: The Basics

    •Does your site / content conform to TOU / TOS
          • These can change! Check regular...
Site / Content: The Basics

    •Does your site / content conform to TOU / TOS
          • These can change! Check regular...
Site / Content: The Basics

    •Does your site / content conform to TOU / TOS
          • These can change! Check regular...
Site / Content: The Basics

    •Does your site / content conform to TOU / TOS
          • These can change! Check regular...
Site / Content: The Basics

    •Does your site / content conform to TOU / TOS
          • These can change! Check regular...
Site / Content: The Basics

    •Does your site / content conform to TOU / TOS
          • These can change! Check regular...
Content For Social News




Tuesday, 16 March 2010
Content For Social News

    •Does your content fit your site’s niche?




Tuesday, 16 March 2010
Content For Social News

    •Does your content fit your site’s niche?
          •      LOLCATZ R NOT IN BANK! KTHXBAI




...
Content For Social News

    •Does your content fit your site’s niche?
          •      LOLCATZ R NOT IN BANK! KTHXBAI
    ...
Content For Social News

    •Does your content fit your site’s niche?
          •      LOLCATZ R NOT IN BANK! KTHXBAI
    ...
Content For Social News

    •Does your content fit your site’s niche?
          •      LOLCATZ R NOT IN BANK! KTHXBAI
    ...
Content For Social News

    •Does your content fit your site’s niche?
          •      LOLCATZ R NOT IN BANK! KTHXBAI
    ...
Content For Social News




Tuesday, 16 March 2010
Content For Social News




Tuesday, 16 March 2010
Content For Social News




Tuesday, 16 March 2010
Your Site: Make It Attractive
     (For Social News)




Tuesday, 16 March 2010
Your Site: Make It Attractive
     (For Social News)
    •Is it easy to submit / vote your content?




Tuesday, 16 March ...
Your Site: Make It Attractive
     (For Social News)
    •Is it easy to submit / vote your content?
          • Have a str...
Your Site: Make It Attractive
     (For Social News)
    •Is it easy to submit / vote your content?
          • Have a str...
Your Site: Make It Attractive
     (For Social News)
    •Is it easy to submit / vote your content?
          • Have a str...
Your Site: Make It Attractive
     (For Social News)
    •Is it easy to submit / vote your content?
          • Have a str...
Your Site: Make It Attractive
     (For Social News)
    •Is it easy to submit / vote your content?
          • Have a str...
Your Site: Make It Attractive
     (For Social News)
    •Is it easy to submit / vote your content?
          • Have a str...
Your Site: Make It Attractive
     (For Social News)
    •Is it easy to submit / vote your content?
          • Have a str...
Showing-Off Your Best Bits




Tuesday, 16 March 2010
Showing-Off Your Best Bits

    •Do you display other posts / articles to readers?




Tuesday, 16 March 2010
Showing-Off Your Best Bits

    •Do you display other posts / articles to readers?
          • Can you display related pos...
Showing-Off Your Best Bits

    •Do you display other posts / articles to readers?
          • Can you display related pos...
Showing-Off Your Best Bits

    •Do you display other posts / articles to readers?
          • Can you display related pos...
Showing-Off Your Best Bits

    •Do you display other posts / articles to readers?
          • Can you display related pos...
Showing-Off Your Best Bits

    •Do you display other posts / articles to readers?
          • Can you display related pos...
Good Ideas




Tuesday, 16 March 2010
Good Ideas




Tuesday, 16 March 2010
Good Ideas




Tuesday, 16 March 2010
Good Ideas




Tuesday, 16 March 2010
Great Ideas




Tuesday, 16 March 2010
Great Ideas




Tuesday, 16 March 2010
Great Ideas




Tuesday, 16 March 2010
Great Ideas




Tuesday, 16 March 2010
Great Ideas




Tuesday, 16 March 2010
The Possible




Tuesday, 16 March 2010
The Possible




Tuesday, 16 March 2010
The Possible




Tuesday, 16 March 2010
The Possible



    •Are all of your posts “golden”?



Tuesday, 16 March 2010
The Possible



    •Are all of your posts “golden”?
          • Display links to other “golden” posts to Social News user...
The Possible



    •Are all of your posts “golden”?
          • Display links to other “golden” posts to Social News user...
The Possible



    •Are all of your posts “golden”?
          • Display links to other “golden” posts to Social News user...
If you do it right…




Tuesday, 16 March 2010
If you do it right…




Tuesday, 16 March 2010
If you do it right…




                             trak.ly


Tuesday, 16 March 2010
If you do it right…




                                    trak.ly

                         @andrewburnett - design / de...
If you do it right…




                                    trak.ly

                         @andrewburnett - design / de...
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Thinkvisibility 3 - Social News

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Building A Successful Presence For Your Website In Social News

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Transcript of "Thinkvisibility 3 - Social News"

  1. 1. Building A Successful Presence For Your Website In Social News Andrew Burnett @andrewburnett andrewburnett.com Tuesday, 16 March 2010
  2. 2. Easy, right? Tuesday, 16 March 2010
  3. 3. Easy, right? • Make a new WP site Tuesday, 16 March 2010
  4. 4. Easy, right? • Make a new WP site • Slap up some content Tuesday, 16 March 2010
  5. 5. Easy, right? • Make a new WP site • Slap up some content • Create accounts at StumbleUpon, digg & reddit Tuesday, 16 March 2010
  6. 6. Easy, right? • Make a new WP site • Slap up some content • Create accounts at StumbleUpon, digg & reddit • Submit your site and… Tuesday, 16 March 2010
  7. 7. Easy, right? • Make a new WP site • Slap up some content • Create accounts at StumbleUpon, digg & reddit • Submit your site and… Tuesday, 16 March 2010
  8. 8. Easy, right? • Make a new WP site • Slap up some content • Create accounts at StumbleUpon, digg & reddit • Submit your site and… If only it was that easy! Tuesday, 16 March 2010
  9. 9. 2 Reasons It Didn’t Work Tuesday, 16 March 2010
  10. 10. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial Tuesday, 16 March 2010
  11. 11. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial Tuesday, 16 March 2010
  12. 12. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! Tuesday, 16 March 2010
  13. 13. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community Tuesday, 16 March 2010
  14. 14. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community •Be Active Tuesday, 16 March 2010
  15. 15. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community •Be Active 2. Your Site / Content Tuesday, 16 March 2010
  16. 16. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community •Be Active 2. Your Site / Content FAILS Tuesday, 16 March 2010
  17. 17. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community •Be Active 2. Your Site / Content FAILS - EPIC Tuesday, 16 March 2010
  18. 18. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community •Be Active 2. Your Site / Content FAILS - EPIC Tuesday, 16 March 2010
  19. 19. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community •Be Active 2. Your Site / Content FAILS - EPIC Our focus today. Tuesday, 16 March 2010
  20. 20. Site / Content: The Basics Tuesday, 16 March 2010
  21. 21. Site / Content: The Basics •Does your site / content conform to TOU / TOS Tuesday, 16 March 2010
  22. 22. Site / Content: The Basics •Does your site / content conform to TOU / TOS Tuesday, 16 March 2010
  23. 23. Site / Content: The Basics •Does your site / content conform to TOU / TOS Tuesday, 16 March 2010
  24. 24. Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. Tuesday, 16 March 2010
  25. 25. Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. •Does your site look the part? Tuesday, 16 March 2010
  26. 26. Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. •Does your site look the part? • Do 1000’s of other sites look the same? Tuesday, 16 March 2010
  27. 27. Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. •Does your site look the part? • Do 1000’s of other sites look the same? •Is your site’s content original? Tuesday, 16 March 2010
  28. 28. Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. •Does your site look the part? • Do 1000’s of other sites look the same? •Is your site’s content original? • If it is not entirely original, does it offer more? Editorial perspective? Tuesday, 16 March 2010
  29. 29. Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. •Does your site look the part? • Do 1000’s of other sites look the same? •Is your site’s content original? • If it is not entirely original, does it offer more? Editorial perspective? •Does your content inspire endorsement? Tuesday, 16 March 2010
  30. 30. Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. •Does your site look the part? • Do 1000’s of other sites look the same? •Is your site’s content original? • If it is not entirely original, does it offer more? Editorial perspective? •Does your content inspire endorsement? • If Social News users are going to vote on and share your content you must inspire them to do it! Tuesday, 16 March 2010
  31. 31. Content For Social News Tuesday, 16 March 2010
  32. 32. Content For Social News •Does your content fit your site’s niche? Tuesday, 16 March 2010
  33. 33. Content For Social News •Does your content fit your site’s niche? • LOLCATZ R NOT IN BANK! KTHXBAI Tuesday, 16 March 2010
  34. 34. Content For Social News •Does your content fit your site’s niche? • LOLCATZ R NOT IN BANK! KTHXBAI •Is your content presented aesthetically? Tuesday, 16 March 2010
  35. 35. Content For Social News •Does your content fit your site’s niche? • LOLCATZ R NOT IN BANK! KTHXBAI •Is your content presented aesthetically? • Use bullets, images, videos, subheaders, good font size etc. Tuesday, 16 March 2010
  36. 36. Content For Social News •Does your content fit your site’s niche? • LOLCATZ R NOT IN BANK! KTHXBAI •Is your content presented aesthetically? • Use bullets, images, videos, subheaders, good font size etc. •Does your content inform, entertain or amaze? Tuesday, 16 March 2010
  37. 37. Content For Social News •Does your content fit your site’s niche? • LOLCATZ R NOT IN BANK! KTHXBAI •Is your content presented aesthetically? • Use bullets, images, videos, subheaders, good font size etc. •Does your content inform, entertain or amaze? • Give your content a purpose! Tuesday, 16 March 2010
  38. 38. Content For Social News Tuesday, 16 March 2010
  39. 39. Content For Social News Tuesday, 16 March 2010
  40. 40. Content For Social News Tuesday, 16 March 2010
  41. 41. Your Site: Make It Attractive (For Social News) Tuesday, 16 March 2010
  42. 42. Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? Tuesday, 16 March 2010
  43. 43. Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. Tuesday, 16 March 2010
  44. 44. Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. •Will Social News disturb your audience? Tuesday, 16 March 2010
  45. 45. Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. •Will Social News disturb your audience? • Do your current readers use Social News? Tuesday, 16 March 2010
  46. 46. Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. •Will Social News disturb your audience? • Do your current readers use Social News? •Does your site allow itself to be framed? Tuesday, 16 March 2010
  47. 47. Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. •Will Social News disturb your audience? • Do your current readers use Social News? •Does your site allow itself to be framed? • If your site breaks out of frames, how will you enable voting? Tuesday, 16 March 2010
  48. 48. Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. •Will Social News disturb your audience? • Do your current readers use Social News? •Does your site allow itself to be framed? • If your site breaks out of frames, how will you enable voting? •Are there plenty of “webbites” in your content? Tuesday, 16 March 2010
  49. 49. Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. •Will Social News disturb your audience? • Do your current readers use Social News? •Does your site allow itself to be framed? • If your site breaks out of frames, how will you enable voting? •Are there plenty of “webbites” in your content? • Would it be possible to make quotable snippets of copy? Tuesday, 16 March 2010
  50. 50. Showing-Off Your Best Bits Tuesday, 16 March 2010
  51. 51. Showing-Off Your Best Bits •Do you display other posts / articles to readers? Tuesday, 16 March 2010
  52. 52. Showing-Off Your Best Bits •Do you display other posts / articles to readers? • Can you display related posts? Can you display “goldenposts”? Tuesday, 16 March 2010
  53. 53. Showing-Off Your Best Bits •Do you display other posts / articles to readers? • Can you display related posts? Can you display “goldenposts”? •How do you present other posts / articles? Tuesday, 16 March 2010
  54. 54. Showing-Off Your Best Bits •Do you display other posts / articles to readers? • Can you display related posts? Can you display “goldenposts”? •How do you present other posts / articles? • Just a text link? Thumbnails? Tuesday, 16 March 2010
  55. 55. Showing-Off Your Best Bits •Do you display other posts / articles to readers? • Can you display related posts? Can you display “goldenposts”? •How do you present other posts / articles? • Just a text link? Thumbnails? •awesome content? consistently publish Is it obvious that you Tuesday, 16 March 2010
  56. 56. Showing-Off Your Best Bits •Do you display other posts / articles to readers? • Can you display related posts? Can you display “goldenposts”? •How do you present other posts / articles? • Just a text link? Thumbnails? •awesome content? consistently publish Is it obvious that you • Will Social News users see other content that they’ll want to endorse? Tuesday, 16 March 2010
  57. 57. Good Ideas Tuesday, 16 March 2010
  58. 58. Good Ideas Tuesday, 16 March 2010
  59. 59. Good Ideas Tuesday, 16 March 2010
  60. 60. Good Ideas Tuesday, 16 March 2010
  61. 61. Great Ideas Tuesday, 16 March 2010
  62. 62. Great Ideas Tuesday, 16 March 2010
  63. 63. Great Ideas Tuesday, 16 March 2010
  64. 64. Great Ideas Tuesday, 16 March 2010
  65. 65. Great Ideas Tuesday, 16 March 2010
  66. 66. The Possible Tuesday, 16 March 2010
  67. 67. The Possible Tuesday, 16 March 2010
  68. 68. The Possible Tuesday, 16 March 2010
  69. 69. The Possible •Are all of your posts “golden”? Tuesday, 16 March 2010
  70. 70. The Possible •Are all of your posts “golden”? • Display links to other “golden” posts to Social News users. Tuesday, 16 March 2010
  71. 71. The Possible •Are all of your posts “golden”? • Display links to other “golden” posts to Social News users. •Are you active on Social News? Tuesday, 16 March 2010
  72. 72. The Possible •Are all of your posts “golden”? • Display links to other “golden” posts to Social News users. •Are you active on Social News? • Say hi to others from the same Social News sites you’re active on. Tuesday, 16 March 2010
  73. 73. If you do it right… Tuesday, 16 March 2010
  74. 74. If you do it right… Tuesday, 16 March 2010
  75. 75. If you do it right… trak.ly Tuesday, 16 March 2010
  76. 76. If you do it right… trak.ly @andrewburnett - design / development Tuesday, 16 March 2010
  77. 77. If you do it right… trak.ly @andrewburnett - design / development @the_emecks - digg & su.pr links (plus a metric fuckload of shite at no extra cost) Tuesday, 16 March 2010
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