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Thinkvisibility 3 - Social News

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My presentation at ThinkVisibility3: …

My presentation at ThinkVisibility3:

Building A Successful Presence For Your Website In Social News

Published in: Self Improvement

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  • 1. Building A Successful Presence For Your Website In Social News Andrew Burnett @andrewburnett andrewburnett.com Tuesday, 16 March 2010
  • 2. Easy, right? Tuesday, 16 March 2010
  • 3. Easy, right? • Make a new WP site Tuesday, 16 March 2010
  • 4. Easy, right? • Make a new WP site • Slap up some content Tuesday, 16 March 2010
  • 5. Easy, right? • Make a new WP site • Slap up some content • Create accounts at StumbleUpon, digg & reddit Tuesday, 16 March 2010
  • 6. Easy, right? • Make a new WP site • Slap up some content • Create accounts at StumbleUpon, digg & reddit • Submit your site and… Tuesday, 16 March 2010
  • 7. Easy, right? • Make a new WP site • Slap up some content • Create accounts at StumbleUpon, digg & reddit • Submit your site and… Tuesday, 16 March 2010
  • 8. Easy, right? • Make a new WP site • Slap up some content • Create accounts at StumbleUpon, digg & reddit • Submit your site and… If only it was that easy! Tuesday, 16 March 2010
  • 9. 2 Reasons It Didn’t Work Tuesday, 16 March 2010
  • 10. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial Tuesday, 16 March 2010
  • 11. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial Tuesday, 16 March 2010
  • 12. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! Tuesday, 16 March 2010
  • 13. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community Tuesday, 16 March 2010
  • 14. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community •Be Active Tuesday, 16 March 2010
  • 15. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community •Be Active 2. Your Site / Content Tuesday, 16 March 2010
  • 16. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community •Be Active 2. Your Site / Content FAILS Tuesday, 16 March 2010
  • 17. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community •Be Active 2. Your Site / Content FAILS - EPIC Tuesday, 16 March 2010
  • 18. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community •Be Active 2. Your Site / Content FAILS - EPIC Tuesday, 16 March 2010
  • 19. 2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community •Be Active 2. Your Site / Content FAILS - EPIC Our focus today. Tuesday, 16 March 2010
  • 20. Site / Content: The Basics Tuesday, 16 March 2010
  • 21. Site / Content: The Basics •Does your site / content conform to TOU / TOS Tuesday, 16 March 2010
  • 22. Site / Content: The Basics •Does your site / content conform to TOU / TOS Tuesday, 16 March 2010
  • 23. Site / Content: The Basics •Does your site / content conform to TOU / TOS Tuesday, 16 March 2010
  • 24. Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. Tuesday, 16 March 2010
  • 25. Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. •Does your site look the part? Tuesday, 16 March 2010
  • 26. Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. •Does your site look the part? • Do 1000’s of other sites look the same? Tuesday, 16 March 2010
  • 27. Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. •Does your site look the part? • Do 1000’s of other sites look the same? •Is your site’s content original? Tuesday, 16 March 2010
  • 28. Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. •Does your site look the part? • Do 1000’s of other sites look the same? •Is your site’s content original? • If it is not entirely original, does it offer more? Editorial perspective? Tuesday, 16 March 2010
  • 29. Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. •Does your site look the part? • Do 1000’s of other sites look the same? •Is your site’s content original? • If it is not entirely original, does it offer more? Editorial perspective? •Does your content inspire endorsement? Tuesday, 16 March 2010
  • 30. Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. •Does your site look the part? • Do 1000’s of other sites look the same? •Is your site’s content original? • If it is not entirely original, does it offer more? Editorial perspective? •Does your content inspire endorsement? • If Social News users are going to vote on and share your content you must inspire them to do it! Tuesday, 16 March 2010
  • 31. Content For Social News Tuesday, 16 March 2010
  • 32. Content For Social News •Does your content fit your site’s niche? Tuesday, 16 March 2010
  • 33. Content For Social News •Does your content fit your site’s niche? • LOLCATZ R NOT IN BANK! KTHXBAI Tuesday, 16 March 2010
  • 34. Content For Social News •Does your content fit your site’s niche? • LOLCATZ R NOT IN BANK! KTHXBAI •Is your content presented aesthetically? Tuesday, 16 March 2010
  • 35. Content For Social News •Does your content fit your site’s niche? • LOLCATZ R NOT IN BANK! KTHXBAI •Is your content presented aesthetically? • Use bullets, images, videos, subheaders, good font size etc. Tuesday, 16 March 2010
  • 36. Content For Social News •Does your content fit your site’s niche? • LOLCATZ R NOT IN BANK! KTHXBAI •Is your content presented aesthetically? • Use bullets, images, videos, subheaders, good font size etc. •Does your content inform, entertain or amaze? Tuesday, 16 March 2010
  • 37. Content For Social News •Does your content fit your site’s niche? • LOLCATZ R NOT IN BANK! KTHXBAI •Is your content presented aesthetically? • Use bullets, images, videos, subheaders, good font size etc. •Does your content inform, entertain or amaze? • Give your content a purpose! Tuesday, 16 March 2010
  • 38. Content For Social News Tuesday, 16 March 2010
  • 39. Content For Social News Tuesday, 16 March 2010
  • 40. Content For Social News Tuesday, 16 March 2010
  • 41. Your Site: Make It Attractive (For Social News) Tuesday, 16 March 2010
  • 42. Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? Tuesday, 16 March 2010
  • 43. Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. Tuesday, 16 March 2010
  • 44. Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. •Will Social News disturb your audience? Tuesday, 16 March 2010
  • 45. Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. •Will Social News disturb your audience? • Do your current readers use Social News? Tuesday, 16 March 2010
  • 46. Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. •Will Social News disturb your audience? • Do your current readers use Social News? •Does your site allow itself to be framed? Tuesday, 16 March 2010
  • 47. Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. •Will Social News disturb your audience? • Do your current readers use Social News? •Does your site allow itself to be framed? • If your site breaks out of frames, how will you enable voting? Tuesday, 16 March 2010
  • 48. Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. •Will Social News disturb your audience? • Do your current readers use Social News? •Does your site allow itself to be framed? • If your site breaks out of frames, how will you enable voting? •Are there plenty of “webbites” in your content? Tuesday, 16 March 2010
  • 49. Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. •Will Social News disturb your audience? • Do your current readers use Social News? •Does your site allow itself to be framed? • If your site breaks out of frames, how will you enable voting? •Are there plenty of “webbites” in your content? • Would it be possible to make quotable snippets of copy? Tuesday, 16 March 2010
  • 50. Showing-Off Your Best Bits Tuesday, 16 March 2010
  • 51. Showing-Off Your Best Bits •Do you display other posts / articles to readers? Tuesday, 16 March 2010
  • 52. Showing-Off Your Best Bits •Do you display other posts / articles to readers? • Can you display related posts? Can you display “goldenposts”? Tuesday, 16 March 2010
  • 53. Showing-Off Your Best Bits •Do you display other posts / articles to readers? • Can you display related posts? Can you display “goldenposts”? •How do you present other posts / articles? Tuesday, 16 March 2010
  • 54. Showing-Off Your Best Bits •Do you display other posts / articles to readers? • Can you display related posts? Can you display “goldenposts”? •How do you present other posts / articles? • Just a text link? Thumbnails? Tuesday, 16 March 2010
  • 55. Showing-Off Your Best Bits •Do you display other posts / articles to readers? • Can you display related posts? Can you display “goldenposts”? •How do you present other posts / articles? • Just a text link? Thumbnails? •awesome content? consistently publish Is it obvious that you Tuesday, 16 March 2010
  • 56. Showing-Off Your Best Bits •Do you display other posts / articles to readers? • Can you display related posts? Can you display “goldenposts”? •How do you present other posts / articles? • Just a text link? Thumbnails? •awesome content? consistently publish Is it obvious that you • Will Social News users see other content that they’ll want to endorse? Tuesday, 16 March 2010
  • 57. Good Ideas Tuesday, 16 March 2010
  • 58. Good Ideas Tuesday, 16 March 2010
  • 59. Good Ideas Tuesday, 16 March 2010
  • 60. Good Ideas Tuesday, 16 March 2010
  • 61. Great Ideas Tuesday, 16 March 2010
  • 62. Great Ideas Tuesday, 16 March 2010
  • 63. Great Ideas Tuesday, 16 March 2010
  • 64. Great Ideas Tuesday, 16 March 2010
  • 65. Great Ideas Tuesday, 16 March 2010
  • 66. The Possible Tuesday, 16 March 2010
  • 67. The Possible Tuesday, 16 March 2010
  • 68. The Possible Tuesday, 16 March 2010
  • 69. The Possible •Are all of your posts “golden”? Tuesday, 16 March 2010
  • 70. The Possible •Are all of your posts “golden”? • Display links to other “golden” posts to Social News users. Tuesday, 16 March 2010
  • 71. The Possible •Are all of your posts “golden”? • Display links to other “golden” posts to Social News users. •Are you active on Social News? Tuesday, 16 March 2010
  • 72. The Possible •Are all of your posts “golden”? • Display links to other “golden” posts to Social News users. •Are you active on Social News? • Say hi to others from the same Social News sites you’re active on. Tuesday, 16 March 2010
  • 73. If you do it right… Tuesday, 16 March 2010
  • 74. If you do it right… Tuesday, 16 March 2010
  • 75. If you do it right… trak.ly Tuesday, 16 March 2010
  • 76. If you do it right… trak.ly @andrewburnett - design / development Tuesday, 16 March 2010
  • 77. If you do it right… trak.ly @andrewburnett - design / development @the_emecks - digg & su.pr links (plus a metric fuckload of shite at no extra cost) Tuesday, 16 March 2010