Thinkvisibility 3 - Social News

Building A Successful Presence For Your Website In Social News Andrew Burnett @andrewburnett andrewburnett.com Tuesday, 16 March 2010

Easy, right? Tuesday, 16 March 2010

Easy, right? • Make a new WP site Tuesday, 16 March 2010

Easy, right? • Make a new WP site • Slap up some content Tuesday, 16 March 2010

Easy, right? • Make a new WP site • Slap up some content • Create accounts at StumbleUpon, digg & reddit Tuesday, 16 March 2010

Easy, right? • Make a new WP site • Slap up some content • Create accounts at StumbleUpon, digg & reddit • Submit your site and… Tuesday, 16 March 2010

Easy, right? • Make a new WP site • Slap up some content • Create accounts at StumbleUpon, digg & reddit • Submit your site and… If only it was that easy! Tuesday, 16 March 2010

2 Reasons It Didn’t Work Tuesday, 16 March 2010

2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial Tuesday, 16 March 2010

2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! Tuesday, 16 March 2010

2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community Tuesday, 16 March 2010

2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community •Be Active Tuesday, 16 March 2010

2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community •Be Active 2. Your Site / Content Tuesday, 16 March 2010

2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community •Be Active 2. Your Site / Content FAILS Tuesday, 16 March 2010

2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community •Be Active 2. Your Site / Content FAILS - EPIC Tuesday, 16 March 2010

2 Reasons It Didn’t Work 1. Spamming Social News Sites Is ANTIsocial •Social! •Community •Be Active 2. Your Site / Content FAILS - EPIC Our focus today. Tuesday, 16 March 2010

Site / Content: The Basics Tuesday, 16 March 2010

Site / Content: The Basics •Does your site / content conform to TOU / TOS Tuesday, 16 March 2010

Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. Tuesday, 16 March 2010

Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. •Does your site look the part? Tuesday, 16 March 2010

Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. •Does your site look the part? • Do 1000’s of other sites look the same? Tuesday, 16 March 2010

Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. •Does your site look the part? • Do 1000’s of other sites look the same? •Is your site’s content original? Tuesday, 16 March 2010

Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. •Does your site look the part? • Do 1000’s of other sites look the same? •Is your site’s content original? • If it is not entirely original, does it offer more? Editorial perspective? Tuesday, 16 March 2010

Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. •Does your site look the part? • Do 1000’s of other sites look the same? •Is your site’s content original? • If it is not entirely original, does it offer more? Editorial perspective? •Does your content inspire endorsement? Tuesday, 16 March 2010

Site / Content: The Basics •Does your site / content conform to TOU / TOS • These can change! Check regularly. •Does your site look the part? • Do 1000’s of other sites look the same? •Is your site’s content original? • If it is not entirely original, does it offer more? Editorial perspective? •Does your content inspire endorsement? • If Social News users are going to vote on and share your content you must inspire them to do it! Tuesday, 16 March 2010

Content For Social News Tuesday, 16 March 2010

Content For Social News •Does your content ﬁt your site’s niche? Tuesday, 16 March 2010

Content For Social News •Does your content ﬁt your site’s niche? • LOLCATZ R NOT IN BANK! KTHXBAI Tuesday, 16 March 2010

Content For Social News •Does your content ﬁt your site’s niche? • LOLCATZ R NOT IN BANK! KTHXBAI •Is your content presented aesthetically? Tuesday, 16 March 2010

Content For Social News •Does your content ﬁt your site’s niche? • LOLCATZ R NOT IN BANK! KTHXBAI •Is your content presented aesthetically? • Use bullets, images, videos, subheaders, good font size etc. Tuesday, 16 March 2010

Content For Social News •Does your content ﬁt your site’s niche? • LOLCATZ R NOT IN BANK! KTHXBAI •Is your content presented aesthetically? • Use bullets, images, videos, subheaders, good font size etc. •Does your content inform, entertain or amaze? Tuesday, 16 March 2010

Content For Social News •Does your content ﬁt your site’s niche? • LOLCATZ R NOT IN BANK! KTHXBAI •Is your content presented aesthetically? • Use bullets, images, videos, subheaders, good font size etc. •Does your content inform, entertain or amaze? • Give your content a purpose! Tuesday, 16 March 2010

Content For Social News Tuesday, 16 March 2010

Your Site: Make It Attractive (For Social News) Tuesday, 16 March 2010

Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? Tuesday, 16 March 2010

Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. Tuesday, 16 March 2010

Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. •Will Social News disturb your audience? Tuesday, 16 March 2010

Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. •Will Social News disturb your audience? • Do your current readers use Social News? Tuesday, 16 March 2010

Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. •Will Social News disturb your audience? • Do your current readers use Social News? •Does your site allow itself to be framed? Tuesday, 16 March 2010

Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. •Will Social News disturb your audience? • Do your current readers use Social News? •Does your site allow itself to be framed? • If your site breaks out of frames, how will you enable voting? Tuesday, 16 March 2010

Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. •Will Social News disturb your audience? • Do your current readers use Social News? •Does your site allow itself to be framed? • If your site breaks out of frames, how will you enable voting? •Are there plenty of “webbites” in your content? Tuesday, 16 March 2010

Your Site: Make It Attractive (For Social News) •Is it easy to submit / vote your content? • Have a strategy, have buttons. •Will Social News disturb your audience? • Do your current readers use Social News? •Does your site allow itself to be framed? • If your site breaks out of frames, how will you enable voting? •Are there plenty of “webbites” in your content? • Would it be possible to make quotable snippets of copy? Tuesday, 16 March 2010

Showing-Off Your Best Bits Tuesday, 16 March 2010

Showing-Off Your Best Bits •Do you display other posts / articles to readers? Tuesday, 16 March 2010

Showing-Off Your Best Bits •Do you display other posts / articles to readers? • Can you display related posts? Can you display “goldenposts”? Tuesday, 16 March 2010

Showing-Off Your Best Bits •Do you display other posts / articles to readers? • Can you display related posts? Can you display “goldenposts”? •How do you present other posts / articles? Tuesday, 16 March 2010

Showing-Off Your Best Bits •Do you display other posts / articles to readers? • Can you display related posts? Can you display “goldenposts”? •How do you present other posts / articles? • Just a text link? Thumbnails? Tuesday, 16 March 2010

Showing-Off Your Best Bits •Do you display other posts / articles to readers? • Can you display related posts? Can you display “goldenposts”? •How do you present other posts / articles? • Just a text link? Thumbnails? •awesome content? consistently publish Is it obvious that you Tuesday, 16 March 2010

Showing-Off Your Best Bits •Do you display other posts / articles to readers? • Can you display related posts? Can you display “goldenposts”? •How do you present other posts / articles? • Just a text link? Thumbnails? •awesome content? consistently publish Is it obvious that you • Will Social News users see other content that they’ll want to endorse? Tuesday, 16 March 2010

Good Ideas Tuesday, 16 March 2010

Great Ideas Tuesday, 16 March 2010

The Possible Tuesday, 16 March 2010

The Possible •Are all of your posts “golden”? Tuesday, 16 March 2010

The Possible •Are all of your posts “golden”? • Display links to other “golden” posts to Social News users. Tuesday, 16 March 2010

The Possible •Are all of your posts “golden”? • Display links to other “golden” posts to Social News users. •Are you active on Social News? Tuesday, 16 March 2010

The Possible •Are all of your posts “golden”? • Display links to other “golden” posts to Social News users. •Are you active on Social News? • Say hi to others from the same Social News sites you’re active on. Tuesday, 16 March 2010

If you do it right… Tuesday, 16 March 2010

If you do it right… trak.ly Tuesday, 16 March 2010

If you do it right… trak.ly @andrewburnett - design / development Tuesday, 16 March 2010

If you do it right… trak.ly @andrewburnett - design / development @the_emecks - digg & su.pr links (plus a metric fuckload of shite at no extra cost) Tuesday, 16 March 2010

Thinkvisibility 3 - Social News

by Andrew Burnett on Mar 16, 2010

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Thinkvisibility 3 - Social News — Presentation Transcript

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