2. JUL
AUG
SEP
OCT
NOV
DEC
MAY
APR
MAR
FEB
JAN
JUN
FESTIVALS
DIGITAL
SUMMER TICKET SALES BEGIN
PEAK TIMES
PEAK TIMES
VENUES
YEARLY PLANNER
3. FESTIVALS
RITES OF PASSAGE
URBAN POP SOCIALISERS
EDM CROWD
PROFESSIONALS / FAMILIES
4. ARCTIC MONKEYS, READING, 2014
RITES OF PASSAGE
FESTIVALS
DEMO
PASSIONS
AUDIENCE PROFILE
FASHION, BEAUTY, TECHNOLOGY, SOCIAL MEDIA
18-24 YRS OLD (STUDENT FOCUS)
50:50 FEMALE:MALE
5. DOWNLOAD IS THE SPIRITUAL HOME FOR NOT ONLY METAL AND ROCK MUSIC, BUT FOR IT’S LOYAL FAN BASE THAT RETURN YEAR AFTER YEAR.
DIGITAL
534k likes
186k followers
200k database
INFORMATION
AUDIENCE
Midlands, South East, North West
M43:57F
18-34 yr olds
QOTSA, Linkin Park, Aerosmith
55k per day
Donnington Park, East Midlands
June
LINKIN PARK
06.14
downloadfestival.co.uk
6. T IN THE PARK HAS BEEN BRINGING THE BIGGEST ARTISTS FROM AROUND THE GLOBE TO THE SCOTTISH COUNTRYSIDE.
DIGITAL
297k likes
129k followers
130k database
INFORMATION
AUDIENCE
Scotland, North East, North West
M45:55F
18-30 yr olds
Biify Clyro, Arctic Monkeys
85k per day
Kinross, Scotland
July
BIFFY CLYRO
07.14
tinthepark.com/home
7. TOP BANDS, TRUE ROCK’N’ROLL ATTITUDE AND THOUSANDS OF FANS ALL COMBINE TO MAKE TWO OF THE MOST INFAMOUS FESTIVALS IN THE BRITISH CALENDAR
DIGITAL
153k likes
198k followers
113k database
INFORMATION
AUDIENCE
North West, North East
M51:49F
18-30 yr olds
Blink 182, RATM, Arctic Monkeys
80k per day
Leeds
August
ROYAL BLOOD
08.14
leedsfestival.com
8. DIGITAL
203k likes
198k followers
145k database
INFORMATION
AUDIENCE
South East, South West, London
M54:46F
18-30 yr olds
Blink 182, RATM, Arctic Monkeys
90k per day
Reading
August
BLINK 182
08.14
readingfestival.com
TOP BANDS, TRUE ROCK’N’ROLL ATTITUDE AND THOUSANDS OF FANS ALL COMBINE TO MAKE TWO OF THE MOST INFAMOUS FESTIVALS IN THE BRITISH CALENDAR
9. RITA ORA, WIRELESS, 2014
URBAN POP SOCIALISERS
FESTIVALS
DEMO
PASSIONS
AUDIENCE PROFILE
FASHION, BEAUTY, TECHNOLOGY, SOCIAL MEDIA
18-24 YRS OLD (STUDENT FOCUS) 50:50 FEMALE:MALE
10. WIRELESS CONNECTS ITS YOUTHFUL AUDIENCE WITH THE LATEST POPULAR CULTURE AND MOST CURRENT ARTISTS.
DIGITAL
94k likes
64.6k followers
200k database
INFORMATION
AUDIENCE
London, South East, Midlands
M33:67f
18-24 yr olds
Kanye west, Drake, Bruno Mars
50k per day
London & Birmingham
July
BRUNO MARS
14.07.14
wirelessfestival.co.uk
11. AN EXCELLENT CHOICE OF POP ACTS, GREAT WEATHER AND SUPERB HEADLINE PERFORMANCES
DIGITAL
400k likes
165 followers
200k database
INFORMATION
AUDIENCE
London, South East, Midlands
M42:58F
18-34 yr olds
Justin Timberlake, Ed Sheeran
80k per day
Chelmsford & Stafford
August
RUDIMENTAL
08.14
vfestival.com
12. GLASGOW SUMMER SESSIONS. WITH DIVERSE ARTISTS PERFORMING, THE FESTIVAL HAS MASS APPEAL.
DIGITAL
22k likes
17.7k followers
80k database
INFORMATION
AUDIENCE
Scotland
<please insert>
18-30 yr olds
Kings of Leon, Eminem, Avicii
35k per day
Glasgow
August
EMINEM
08.14
glasgowsummersessions
14. TIESTO, CREAMFIELDS, 2013
EDM CROWD
FESTIVALS
DEMO
PASSIONS
AUDIENCE PROFILE
TECHNOLOGY & SOCIAL MEDIA
PRIMARY 18-24 YRS OLD (68%) // SECONDARY 25-34 (22%) 49:51 FEMALE:MALE
15. FOUNDED IN 1998 IT CONTINUES TO DELIVER 3 DAYS OF UNRIVALLED DANCE MUSIC
DIGITAL
26.2k likes
14.3k followers
190K database
INFORMATION
AUDIENCE
South East, North West
M51:49F
18-34 yr olds
Calvin Harris, Deadmau5
65k per day
Daresbury, Liverpool
July
STEVE ANGELLO
12.07.14
creamfields.com
16. A CELEBRATION OF THE BEST IN ELECTRONIC AND DANCE MUSIC, PROVIDING AN EXPERIENCE LIKE NO OTHER
DIGITAL
26.2k likes
14.3k followers
<INSERT FIGURE>
INFORMATION
AUDIENCE
London, South East, North West
M61:31f
18-30 yr olds
Tiesto, Avicii, Sub Focus
65k per day
Milton Keynes Bowl
July
EDC
12.07.14
electricdaisycarnival.co.uk
17. GLOBAL GATHERING HAS REDEFINED THE MODEL OF DANCE FESTIVALS BY PUTTING INNOVATION AND EXPERIENCE AT THE CORE
DIGITAL
217k likes
30.4k followers
150k database
INFORMATION
AUDIENCE
Midlands, North West, South West
M50:50F
18-34 yr olds
Skrillex, The Prodigy, Tiesto
35k per day
Stratford Upon Avon, Warwickshire
July
GG
12.07.14
globalgathering.com
18. LILY ALLEN, LATITUDE, 2014
PROFESSIONALS / FAMILIES
FESTIVALS
DEMO
PASSIONS
AUDIENCE PROFILE
FASHION, BEAUTY, TECHNOLOGY, SOCIAL MEDIA
18-24 YRS OLD (STUDENT FOCUS) 50:50 FEMALE:MALE
19. A PLACE THAT STIMULATES, ENTERTAINS AND EDUCATES, A PLACE WHERE ALL CHILDREN AND THEIR FAMILIES CAN COME TOGETHER AND UNITE IN THE PURSUIT OF FUN.
DIGITAL
28k likes
4.2k followers
<please insert>
INFORMATION
AUDIENCE
London, South East
M35:65F
25-44 yr olds with children (0-10)
Peppa Pig, Postman Pat
20k per day
Hatfield, Herts
August
SCOOBY-DOO
08.14
lollibopfestival.co.uk
20. HILLS, WOODS, A BEAUTIFUL LAKE AND EVEN IT’S OWN FLOCK OF MULTI-COLORED SHEEP, ADVENTURE AND DISCOVERY REALLY ARE TOP OF THE AGENDA FOR THIS FESTIVAL.
DIGITAL
55k likes
54k followers
47k database
INFORMATION
AUDIENCE
London, South East
M50:50F
18-44 yr olds
The Black Keys, Damon Albarn
35k per day
Southwold, Suffolk
July
THE BLACK KEYS
07.14
latitudefestival.com
21. A SINGLE NOTE, AN UNFORGETTABLE MOMENT. A FESTIVAL FEATURING SOME OF THE GREATEST BLUES AND SOUL ARTISTS.
DIGITAL
5.7k likes
1,232k followers
<please insert>
INFORMATION
AUDIENCE
London, South East
M37:63F
35-54 yr olds
Van Morrison, Sheryl Crow
7k per day
Royal Albert Hall, London
October
JAMIE CULLEN
10.13
bluesfest.co.uk
22. CALLING HAS MUSIC RIGHT AT ITS CORE. IT’S ABOUT CREATING MOMENTS THAT WILL GO DOWN IN HISTORY
DIGITAL
44k likes
17.9k followers
144k database
INFORMATION
AUDIENCE
London, South East, Midlands
M55:45F
25-54 yr olds
Kasabian, Bruce Springsteen
50k per day
London
June
AEROSMITH
06.14
callingfestival.co.uk
25. DIGITAL IS THE THREAD THROUGHOUT THE ENTIRE LIVE MUSIC EXPERIENCE.
CONCERT DISCOVERY
TICKET PURCHASE
RE-MESSAGING
LIVE EXPERIENCE
POST-SHOW
8.5MM 5.8MM 4.4MM 2.3MM 1.2MM
KEY STATS
UUs ACROSS ALL LNE DIGITAL PLATFORMS
FESTIVAL REMARKETING COOKIE POOLS
YOUTUBE VIEWS
IN THE LNE CUSTOMER DATABASE
SOCIAL FOLLOWERS
27. ENTERTAINING 5MM CUSTOMERS ACROSS 4.6K SHOWS EACH YEAR IN VENUES ACROSS THE UK.
GLASGOW (1) 02 Academy Glasgow 02 ABC Glasgow NEWCASTLE (2) 02 Academy Newcastle LEEDS (3) 02 Academy Leeds MANCHESTER (4) 02 Apollo Manchester LIVERPOOL (5) 02 Academy SHEFFIELD (6) 02 Academy Sheffield Motorpoint Arena LEICESTER (7) 02 Academy Leicester
BIRMINGHAM (8)
02 Academy Birmingham
CARDIFF (9)
Motorpoint Arena
BRISTOL (10)
02 Academy Bristol
LONDON (11)
02 Academy Islington
02 Academy Brixton
02 Academy Bush Empire
OXFORD (12)
02 Academy Oxford
BOURNEMOUTH (13)
02 Academy Bournemouth
SOUTHAMPTON (14)
02 Academy Southampton
LOCATIONS
DIGITAL
550k likes
150k followers
450k database
INFORMATION
USERS
14 regional websites
M50:50F
<insert no. of visitors annually>
14 regional locations
Throughout year
8.3MM plays on O2 TV
Fat Boy Slim, Ben Howard
18-24 yr olds (approx. 60%)
SNOOP
DOGG
28. For more information please contact us: <insertname>@livenation.co.uk +44 203 XXX XXXX
THANK YOU!
