Andrew Brook-Dobson-IFP Masterclass Presentation

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My Masterclass session from the IFP's Northern Conference at Oulton Hall, Leeds in March 2010

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  • Andrew Brook-Dobson-IFP Masterclass Presentation

    1. 1. Financial Planning Best Practice Workshop Wealth Management Consultants
    2. 2. Introduction <ul><li>Insight into: </li></ul><ul><li>Our values </li></ul><ul><li>Our view of Financial Planning </li></ul><ul><li>Our offering </li></ul><ul><li>Our marketing </li></ul><ul><li>- </li></ul>Wealth Management Consultants
    3. 3. Our Values Wealth Management Consultants I
    4. 4. <ul><li>Money is neither interesting nor important </li></ul><ul><li>True wealth is (usually) measured in time & relationships </li></ul><ul><li>Life is not a rehearsal </li></ul><ul><li>Financial Advice doesn’t work </li></ul><ul><li>Active investment – not a promise you are sure to keep </li></ul><ul><li>Normal Investment advice is “corrupt” </li></ul>Our Values / Beliefs Wealth Management Consultants
    5. 5. <ul><ul><li>“ Life is not a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside, thoroughly used up, totally worn out, and loudly proclaiming: “WOW - What a Ride!” </li></ul></ul>My personal Life Philosophy Wealth Management Consultants
    6. 6. Our view of Financial Planning Wealth Management Consultants II
    7. 7. Financial Planning Wealth Management Consultants <ul><li>All about helping to give “Context” </li></ul><ul><li>All about helping get the right balance between “living for now” and “living for the future” </li></ul><ul><li>Nirvana = The cheque to the undertaker bouncing </li></ul><ul><li>Fiscal Orienteering </li></ul>
    8. 8. <ul><ul><li>So what’s more important (and interesting) than money? </li></ul></ul>Financial Planning Wealth Management Consultants
    9. 9. Financial Planning Wealth Management Consultants
    10. 10. Our Offering Wealth Management Consultants V III
    11. 11. Our Offering – Who for Wealth Management Consultants <ul><li>5 Characteristics: </li></ul><ul><li>Materially Successful </li></ul><ul><li>See Big Picture </li></ul><ul><li>Time Poor </li></ul><ul><li>Delegators </li></ul><ul><li>Take advice </li></ul>
    12. 12. Our Offering – Who for Wealth Management Consultants Typically: Senior Executives of listed Retail companies, aged 45-55, earning > £300kpa
    13. 13. Our Offering – What we do Wealth Management Consultants <ul><li>Provide a “Personal FD” Service </li></ul><ul><li>that helps ensure our client’s “Material Success” translates into “True Success” </li></ul>
    14. 14. Our Offering – How Wealth Management Consultants <ul><li>Prospect Meeting </li></ul><ul><li>Client Meeting #1 – Discovery </li></ul><ul><li>Client Meeting #2 – Initial Planning Meeting </li></ul><ul><li>Client Meeting #3 – Follow up Planning Meeting </li></ul><ul><li>Client Meeting #4 – Implementation </li></ul><ul><li>Annual “Forward Planning Meeting” </li></ul>
    15. 15. Our Offering – What our client’s say Wealth Management Consultants “ I left our last meeting wanting to skip, I felt so happy and free”
    16. 16. Our Offering – What our client’s say Wealth Management Consultants “ You have helped me understand what I need to be planning for and hence the decisions I need to make today to ensure this happens”
    17. 17. Our Offering – What our client’s say Wealth Management Consultants “ For years we have felt poor, had no fun and it has felt that we’ve been pushing a large rock uphill. But you’ve helped lift a huge load from us, shown the way forward and are now starting to have the fun (and the life) we have always dreamed of”
    18. 18. Our Offering – What our client’s say Wealth Management Consultants “ The reassurance and clarity of direction that you have provided has given us a greater sense of purpose in our day to day lives and, ironically perhaps, we are working as hard as ever but with even more enjoyment”
    19. 19. Our Offering – Why? Wealth Management Consultants <ul><li>2 Reasons: </li></ul><ul><li>We have worked with lots of people who were “traditionally” successful, BUT weren’t happy! </li></ul><ul><li>My Dad </li></ul>
    20. 20. Our Offering – My Personal Mission Wealth Management Consultants “ To do my utmost to ensure that all those people I encounter in my life, be they family, friends, colleagues or clients, can truly say “I’m pleased I did” rather than “I wish I had”
    21. 21. Our Marketing Wealth Management Consultants V IV
    22. 22. Our Marketing Wealth Management Consultants
    23. 23. Our Marketing Wealth Management Consultants <ul><li>Niche </li></ul><ul><li>Focussed </li></ul><ul><li>Targeted </li></ul><ul><li>Innovative / Creative </li></ul><ul><li>Personal </li></ul><ul><li>Language </li></ul>
    24. 24. So <ul><li>I would suggest: </li></ul><ul><li>Identify what your beliefs really are </li></ul><ul><li>Create a service consistent with them </li></ul><ul><li>Live consistent with them </li></ul><ul><li>Be creative (delivery & planning) </li></ul><ul><li>Identify the niche its appropriate for </li></ul><ul><li>Do you like working with them? (If not rethink) </li></ul><ul><li>Package it </li></ul><ul><li>Market it </li></ul><ul><li>- </li></ul>Wealth Management Consultants
    25. 25. Wealth Management Consultants Thank You for Listening!

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