Your SlideShare is downloading. ×
0
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
SaaS products aren't viral
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SaaS products aren't viral

56,598

Published on

Published in: Technology
2 Comments
67 Likes
Statistics
Notes
No Downloads
Views
Total Views
56,598
On Slideshare
0
From Embeds
0
Number of Embeds
35
Actions
Shares
0
Downloads
314
Comments
2
Likes
67
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript

    • 1. SaaS productsaren’t viral**usually
    • 2. “How do I go viral?”Going viral = Sustained exponential growth curve with zero cost of acquisition, not just a marketing stunt
    • 3. You can’t.
    • 4. (usually)
    • 5. “Why not?”
    • 6. Viral growth, theanalytical way.
    • 7. 1000 new users20% send out invites10 invites sent per user50% of emails are opened5% click through20% sign up= 10 new users sign upViral factor = 10/1000 = 0.01
    • 8. 1000 new users30% connect to Twitter20% tweet your link100 average followers per user1% tweet CTR20% sign up= 12 new users sign upViral factor = 12/1000 = ~0.01
    • 9. 0.01 is a waste of time.300022501500 750 0 1 2 3 4 5 6 7 8 9 10 Viral factor 0 Viral factor 0.01
    • 10. “How do I go viral?”
    • 11. 100X
    • 12. 100X* *you’ll never get there
    • 13. 1000 new users20% send out invites10 invites sent50% of emails are opened5% click through20% sign up= 10 new users sign upViral factor = 10/1000 = 0.01
    • 14. Not a feature. Not an incentive. Not after purchase. Not just once.Something everybody does, every day, that makes ahigh-frequency, high-retention product even better.
    • 15. 1000 new users20% send out invites10 invites sent50% of emails are opened5% click through20% sign up= 10 new users sign upViral factor = 10/1000 = 0.01
    • 16. Targets extroverts. Anyone can use it. The more the merrier.Sharing/communication. Utility + One job title = Fail.
    • 17. 1000 new users20% send out invites10 invites sent50% of emails are opened5% click through20% sign up= 10 new users sign upViral factor = 10/1000 = 0.01
    • 18. “Law of shitty CTRs" Year CTR 1994 78% Hotwired.com 2011 0.05% Facebook
    • 19. New channel.Compelling pitch.Low competition.Highly optimized.
    • 20. Product/market fit. Daily usage. High retention. Share files.Already growing fast. <1 viral factor.
    • 21. ...
    • 22. “What about me?”
    • 23. You’ve already chosen.
    • 24. Based on your product:1. Don’t bother2. Or, drive down CAC3. Or, go for it**probably not
    • 25. Andrew Chen voodoo@gmail.com @andrewchen http://andrewchen.co

    ×