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People not Pages:
An overview of Ad Targeting
Today’s talk

1. Targeting = $
2. Does it work?
3. Social networks suck.


(the publisher-centric view)
Hi. I’m Andrew.




   My life in advertising:
                QuickTime™ and a
      TIFF (Uncompressed) decompressor
         are needed to see this picture.




                  QuickTime™ and a
        TIFF (Uncompressed) decompressor
           are needed to see this picture.
Revenue Science publisher clients
Targeting = $
Homepage = $$$




                                             … and 13
                                                other
                                              sections


Tech = $$$$   Opinion = $        World = $
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