People not Pages:
An overview of Ad Targeting

Today’s talk
1. Targeting = $
2. Does it work?
3. Social networks suck.
(the publisher-centric view)

Hi. I’m Andrew.
My life in advertising:
QuickTimeâ„¢ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTimeâ„¢ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

Revenue Science publisher clients

Targeting = $

Homepage = $$$
… and 13
other
sections
Tech = $$$$ Opinion = $ World = $