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People not Pages:
An overview of Ad Targeting
Today’s talk

1. Targeting = $
2. Does it work?
3. Social networks suck.


(the publisher-centric view)
Hi. I’m Andrew.




   My life in advertising:
                QuickTime™ and a
      TIFF (Uncompressed) decompressor
   ...
Revenue Science publisher clients
Targeting = $
Homepage = $$$




                                             … and 13
                                                o...
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
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CommunityNext: People not Pages

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Transcript of "CommunityNext: People not Pages"

  1. 1. People not Pages: An overview of Ad Targeting
  2. 2. Today’s talk 1. Targeting = $ 2. Does it work? 3. Social networks suck. (the publisher-centric view)
  3. 3. Hi. I’m Andrew. My life in advertising: QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  4. 4. Revenue Science publisher clients
  5. 5. Targeting = $
  6. 6. Homepage = $$$ … and 13 other sections Tech = $$$$ Opinion = $ World = $
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