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CommunityNext: People not Pages

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Transcript

  • 1. People not Pages: An overview of Ad Targeting
  • 2. Today’s talk 1. Targeting = $ 2. Does it work? 3. Social networks suck. (the publisher-centric view)
  • 3. Hi. I’m Andrew. My life in advertising: QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 4. Revenue Science publisher clients
  • 5. Targeting = $
  • 6. Homepage = $$$ … and 13 other sections Tech = $$$$ Opinion = $ World = $