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CommunityNext: People not Pages
 

CommunityNext: People not Pages

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    CommunityNext: People not Pages CommunityNext: People not Pages Presentation Transcript

    • People not Pages: An overview of Ad Targeting
    • Today’s talk 1. Targeting = $ 2. Does it work? 3. Social networks suck. (the publisher-centric view)
    • Hi. I’m Andrew. My life in advertising: QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
    • Revenue Science publisher clients
    • Targeting = $
    • Homepage = $$$ … and 13 other sections Tech = $$$$ Opinion = $ World = $