CommunityNext: People not Pages

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okayro, IT Manager favorited this 9 months ago
Tags ad: targeting social networks
Michael Leis, Strategic Consultant favorited this 10 months ago
holgerd favorited this 10 months ago
Tags advertising sns targeting personalisation

People not Pages: An overview of Ad Targeting
Today’s talk 1. Targeting = $ 2. Does it work? 3. Social networks suck. (the publisher-centric view)
Hi. I’m Andrew. My life in advertising: QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
Revenue Science publisher clients
Targeting = $
Homepage = $$$ … and 13 other sections Tech = $$$$ Opinion = $ World = $

+ Andrew Chen, 10 months ago