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Dell Devotion Creative 20070305
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Dell Devotion Creative 20070305

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CRM Creative whilst Head of Marketing UKI

CRM Creative whilst Head of Marketing UKI


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Transcript

  • 1. Dell Devotion – Creative & Metric Review 1
  • 2. April – Platinum & Gold Welcome Pack Email Launch Invitation 1st Microsite Registrants: 142 (165 inc. Dell) = 16.77% Total volume mailed: 847 2
  • 3. May - Platinum & Gold Questionnaire Responses Tech Tour Invitation Response:162 = 19.13% Total volume mailed: 199 Results: Client to confirm 3
  • 4. May - Silver Tech Tour Invitation Total volume mailed: 199 Results: Client to confirm 4
  • 5. June - Platinum & Gold Event Attendees: 100 = Response rate: 11.8% 5
  • 6. July Platinum & Gold Devotion Lattitude letter August - E newsletter 2 adapted from EMEA July - E newsletter 1 Total volume mailed: 1381 Results: Client to confirm Total volume mailed: 1324 (Unique) Open rate: 58.26 % (Unique) Open rate: 58.% 6
  • 7. July Silver E newsletter 1 E newsletter 2 Total volume mailed: 1381 Total volume mailed: 1324 (Unique) Open rate: 58.26 % (Unique) Open rate: 58.% 7
  • 8. July - VAR Welcome Pack E newsletter 2 Email Launch Invitation 1st Microsite Total volume mailed: 160 Total volume mailed: 1324 (Unique) Open rate: 58.% Total delivered: 204 - 95% Total opened: 122 - 57% 8
  • 9. August - Platinum & Gold Vodafone Mailing Microsite Launched adapted from EMEA Mailed: 22631 total, inc 785 Devotion 9
  • 10. August - Silver Welcome Pack Microsite Launched Total volume mailed: 2,371 (circa 5000 including Cherrywood) 10
  • 11. August - VAR Microsite Launched Event Attendees: 37 guests accepted, 19 arrived (34 including Dell employees) = Acceptance rate: 23.13% Final response rate: 11.88% 11
  • 12. September - Platinum & Gold Newsletter 3 Latitude Focus Group Invite Volume: 1109 - Registrations full Total volume mailed: 3447 (Unique) Open rate: 40.06% (Unique) Open rate: 27.18% 12
  • 13. September - Silver Questionnaire Responses Newsletter 3 Response: 148 Total volume mailed: 3447 (Unique) Open rate: 27.18% 13
  • 14. September - VAR VAR Autumn Events Newsletter 3 Mailed: 262 - 5 Registrations Total volume mailed: 138 (Unique) Open rate: 55.93% (Unique) Open rate: 46.15% 14
  • 15. October - Platinum & Gold Aberdeen Tech Welcome to Dell Eshot Questionnaire Responses Seminar Invite Questionnaire Response: 421 Total volume mailed: 352 Registrants: 21 15
  • 16. October - Silver Welcome to Dell Eshot Questionnaire Responses Questionnaire Response: 421 16
  • 17. October - VAR Welcome to Dell Eshot Questionnaire Responses Questionnaire Response: 421 17
  • 18. November - Platinum & Gold Newsletter 4 Executive Learning Series Mailed: 816 Attendees: 63 accepted, 27 arrived (52 inc Dell) = Acceptance rate: 7.72% Final response rate: 3.31% Total volume mailed: 3850 Unique Open rate: 27.25% 18
  • 19. November - Silver Newsletter 4 Total volume mailed: 3850 Unique Open rate: 27.25% 19
  • 20. November - VAR Newsletter 4 Total volume mailed: 3850 Unique Open rate: 27.25% 20
  • 21. December – Platinum/Gold/Silver Newsletter 5 Devotion Optiplex Mailing - Adapted from EMEA Volume Mailed: 4800 21
  • 22. January – Platinum/Gold/Silver Newsletter 6 22
  • 23. February – Platinum/Gold/Silver Newsletter 7 Katherine Bennett CXO Dinner Invite EMF Tour Invite 23

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