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Combining Web Analytics and User Experience

by Senior Marketing Consultant at Evantage Consulting on Sep 30, 2010

  • 1,340 views

A presentation by Fred Beecher and Andrew Janis at MIMA Summit 2010 in Minneapolis. The presentation focuses on combining the quantitative power of web analytics with qualitative User Experience ...

A presentation by Fred Beecher and Andrew Janis at MIMA Summit 2010 in Minneapolis. The presentation focuses on combining the quantitative power of web analytics with qualitative User Experience research to gain actionable insights about how people navigate websites.

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Combining Web Analytics and User Experience Combining Web Analytics and User Experience Presentation Transcript