EXTEND THE LIVE EXPERIENCE
ZOOM! TAG! SHARE!
Crowdzilla at a glance
An ultra high definition crowd image
built into a social media marketing
platform, allowing sponsor...
Crowdzilla Clients
Company Overview
What: We extend & monetize the live
experience through the power of social
photo sharing
How: Immersive i...
Crowdzilla: Enable Fans, Extend the Event
★ Creates new sponsorship
vehicle
★ 83% of social media users
share content they...
Crowdzilla: How it Works
Using High
Resolution DSLR
cameras, our
photographer
captures the images,
150X greater than a
sta...
The Value to Sponsors
★ Allows brands to reach key demographics by
effectively communicating through the fans’
social netw...
Branding Opportunities
BRANDED
CUSTOM SPLASH
INTERACTIVE VIDEOS
CUSTOM NAVIGATION
EMBEDDED LOGOS
STATIC
Crowdzilla provide...
Syndication Across Social
Branding carries throughout,
from app to newsfeed
8,612 NEW FACEBOOK “LIKES”
ACQUIRED FOR ORANGE MOBILE
4,613 USER TAGS
33% OF TOTAL EVENT ATTENDEES
53,234 UNIQUE VIEWS wit...
Capture the moment, engage the crowd
★ Team Entrance, 1st Pitch
★ Kiss Cam, Crowd Cam
★ Promo event add on
★ Intermission
...
Engagement Features
Re-connect with other fans
you met at the event
Create games that unlock special content at a
specifie...
Data & Analytics
★ Email and Facebook data captured
from every tag
★ Custom data capture (e.g. SMS)
options
★ Facebook “Li...
★ Facebook & Twitter
Newsfeed posts
★ Email Blasts
★ Ticket Partner Emails & App
★ Alerts on the teams/artists
iPhone app
...
What Crowdzilla provides
★ Photographer to capture images
★ Post-Production
★ All hosting services
★ Custom designed micro...
The Crowdzilla Team
★ Crowdzilla, founded by Andrew Rudy,
was the first company to produce a
gigapixel tagging campaign
★ ...
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gigapixel crowd photo activations_Crowdzilla

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Crowdzilla combines advanced gigapixel imaging technology with custom social media engagement solutions to transform immersive crowd images into "event-specific" social networking platforms-empowering brands to connect directly with impassioned audiences beyond the event through visual social media.

Published in: Marketing, Technology, Business
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gigapixel crowd photo activations_Crowdzilla

  1. 1. EXTEND THE LIVE EXPERIENCE ZOOM! TAG! SHARE!
  2. 2. Crowdzilla at a glance An ultra high definition crowd image built into a social media marketing platform, allowing sponsors/producers to engage attendees & their social networks beyond the event with the most shared content on the planet, photos posted to Facebook
  3. 3. Crowdzilla Clients
  4. 4. Company Overview What: We extend & monetize the live experience through the power of social photo sharing How: Immersive imaging technology allows users to explore the event in amazing detail; attendees tag & share event photos across social networks Opportunity: Promote your brand socially; leverage the viral reach of attendees social networks & transform an in-venue only experience into an ongoing post event campaign Sponsor branding in every step
  5. 5. Crowdzilla: Enable Fans, Extend the Event ★ Creates new sponsorship vehicle ★ 83% of social media users share content they are passionate about (sports/ music affinities) ★ Every shared Crowdzilla photo creates 140 additional impressions* ★ Highly viral user-featured content integrates the brand in every photo Reinvent existing packages to extend after the event online! *(based on current Facebook “Friends” averages)
  6. 6. Crowdzilla: How it Works Using High Resolution DSLR cameras, our photographer captures the images, 150X greater than a standard 8 megapixel camera The images are uploaded to our team, where they are woven into one & made available within hours of the event Through a hosted microsite (embedded on client’s webpage) and/or Facebook app, fans tag themselves at the event Attendees then share their photo across Facebook & other social media, along with brand callouts and links 1 2 3 4
  7. 7. The Value to Sponsors ★ Allows brands to reach key demographics by effectively communicating through the fans’ social networks ★ Extends the sponsorship past the event, creating thousands of additional impressions to those not in attendance ★ Brand alignment with attendees passion points ★ Allows for data capture they would not get with basic venue programs ★ Creates consumer good will by providing fans with a tangible (free) memento Custom logo tags maximize brand exposure Audio/video hotspots further enhance user engagement Branding incorporated into the real venue signage
  8. 8. Branding Opportunities BRANDED CUSTOM SPLASH INTERACTIVE VIDEOS CUSTOM NAVIGATION EMBEDDED LOGOS STATIC Crowdzilla provides an interactive, immersive branding experience that extends sponsorship activation beyond the event
  9. 9. Syndication Across Social Branding carries throughout, from app to newsfeed
  10. 10. 8,612 NEW FACEBOOK “LIKES” ACQUIRED FOR ORANGE MOBILE 4,613 USER TAGS 33% OF TOTAL EVENT ATTENDEES 53,234 UNIQUE VIEWS within 24 hrs 3.5X MORE THAN NUMBER OF ATTENDEES 4 MINUTES OF INTERACTION per app user average $1,179,844 VALUE IN SOCIAL MEDIA VALUE ACQUIRED* 600,000+ IMPRESSIONS BRANDED PROMOTIONAL MESSAGES Rihanna Concert Tel-Aviv, Israel Event Attendance: 15,500 *Consumer Brand Facebook FanValue: $137 per year Case Study: Orange Mobile
  11. 11. Capture the moment, engage the crowd ★ Team Entrance, 1st Pitch ★ Kiss Cam, Crowd Cam ★ Promo event add on ★ Intermission ★ Artist hits stage ★ Artist “takes” photo ★ Publicity Events ★ Sponsored Events ★ Corporate Meetings Kings of Leon The Macallan Whisky TastingNJ Devils Brands Film Premieres, Conventions, Rallies & More SportsConcerts
  12. 12. Engagement Features Re-connect with other fans you met at the event Create games that unlock special content at a specified number of tags. Tag yourself! Hidden object games and “enter to wins” help make the app fun for non-attendees as well Enter to win contests within the image
  13. 13. Data & Analytics ★ Email and Facebook data captured from every tag ★ Custom data capture (e.g. SMS) options ★ Facebook “Like” us to access ★ iPhone/Android app integrations ★ Google Analytics
  14. 14. ★ Facebook & Twitter Newsfeed posts ★ Email Blasts ★ Ticket Partner Emails & App ★ Alerts on the teams/artists iPhone app ★ Opt-in SMS to notify app launch ★ Website news updates ★ Pinterest posts of past Crowdzilla photos ★ Message on venue video board/ Jumbotron ★ Branded banner held over photographer during the shot. ★ Announced on PA system ★ SMS texts ★ Chair backs signs ★ Game day programs ★ Flyers or sticker hand-outs ★ Facebook/Twitter Posts sponsors/artists/teams/ venues ★ Contest activations- locate the brand mascot hidden in the image to unlock prize ★ Sponsor video embedded in venue image (Jumbotron) ★ Press Releases ★ Find the band in the crowd, unlock content ★ Email blast to ticket holders Post-EventAt EventPre-Event Activation: Let them know!
  15. 15. What Crowdzilla provides ★ Photographer to capture images ★ Post-Production ★ All hosting services ★ Custom designed microsite ★ Client branded Facebook app ★ Data capture and analytics ★ Contest activation ★ Sponsor integrations ★ embedded video/audio ★ eCommerce partnerships
  16. 16. The Crowdzilla Team ★ Crowdzilla, founded by Andrew Rudy, was the first company to produce a gigapixel tagging campaign ★ Experienced team that has excelled in bringing entertainment, sports, brands and technology together ★ Extensive experience in live events, online media, strategic marketing, platform development and mobile apps ★ Based in Los Angeles & New York with photographers available worldwide to capture any event Key team members ✦ Andrew Rudy (Founder & CEO): FormerlyCEO, Livid Instruments. entrepreneur andentertainment technology innovator ✦ Glenn Frese: Previously SVP of Digital &Strategic Marketing at Columbia Records✦ Stephen Prendergast: Extensive liveexperience as EVP at Live Nation Studios withartist management and label background For more information contact info@crowdzilla.net or 973-229-9818

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