MXit
Advertising Tools
                    By

    Herman Heunis
    Founder & CEO
     MXit Lifestyle


    Mount Nelson ...
History



Launched in May 2005
              y
Self funded
RSA operation profitable since Sep 2006
Pure viral marketing w...
MXIT DEMOGRAPHICS
                                                 Today




Copyright MXit Lifestyle (Pty) Ltd
MXIT ADVERTISING OPTIONS
                            (Internal & External)

1.   Splash Screens
2.
2    Skinz
3.   BOTS
4....
SPLASH SCREENS

Login : ± 17,000,000 per day

Non-intrusive / not spam

Picture displayed for 5 seconds in full colour

Us...
SPLASH SCREENS
                                         External Use




Copyright MXit Lifestyle (Pty) Ltd
SPLASH SCREENS
                                         External Use




Copyright MXit Lifestyle (Pty) Ltd
SPLASH SCREENS
                                         External Use




Copyright MXit Lifestyle (Pty) Ltd
SPLASH SCREENS
                                         Internal Use




Copyright MXit Lifestyle (Pty) Ltd
SPLASH SCREENS
                                                                Stats

Period     : 1 week
Views      : +- ...
SKINZ

User to tailor “look-and-feel”
of Mxit

Aspects to tailoring
   Wallpaper
   Fonts and colour
   Sounds
   Emoticon...
SKINZ




Copyright MXit Lifestyle (Pty) Ltd
SKINZ
                                     Viral Marketing




Copyright MXit Lifestyle (Pty) Ltd
SKINZ




Copyright MXit Lifestyle (Pty) Ltd
BOTS

3rd Party portal in Mxit

Belongs to 3rd party

Ability by 3rd party to:
   Advertise
   Ad ti productsdt
   Extract...
OTHER OPTIONS
Tradepost
  Promote internal and external initiatives
  Redeem vouchers


Sponsored Content
  Content “Broug...
TRADEPOST MESSAGE
                                                                  Stats

Date         : 14 Feb 2008 (Val...
THANK YOU




 Copyright MXit Lifestyle (Pty) Ltd
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MXit CEO Herman Heunis - AMASA Presentation

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MXit CEO Herman Heunis - AMASA Presentation

  1. 1. MXit Advertising Tools By Herman Heunis Founder & CEO MXit Lifestyle Mount Nelson Hotel 28 January 2009 Copyright MXit Lifestyle (Pty) Ltd
  2. 2. History Launched in May 2005 y Self funded RSA operation profitable since Sep 2006 Pure viral marketing was used – still used Shareholding change in Jan 2007 Copyright MXit Lifestyle (Pty) Ltd
  3. 3. MXIT DEMOGRAPHICS Today Copyright MXit Lifestyle (Pty) Ltd
  4. 4. MXIT ADVERTISING OPTIONS (Internal & External) 1. Splash Screens 2. 2 Skinz 3. BOTS 4. Tradepost/Info 5. Sponsored Content 6. WEB/WAP Advertising 7. SMS Advertising 8. Scratch Cards 9. Other Copyright MXit Lifestyle (Pty) Ltd
  5. 5. SPLASH SCREENS Login : ± 17,000,000 per day Non-intrusive / not spam Picture displayed for 5 seconds in full colour Use for advertising – internal and external g Click through options Brand principles dictate relevant advertising Inexpensive Targeted T td Perceived as MXit endorsing content Able to deliver high volumes (millions) of images a day Copyright MXit Lifestyle (Pty) Ltd
  6. 6. SPLASH SCREENS External Use Copyright MXit Lifestyle (Pty) Ltd
  7. 7. SPLASH SCREENS External Use Copyright MXit Lifestyle (Pty) Ltd
  8. 8. SPLASH SCREENS External Use Copyright MXit Lifestyle (Pty) Ltd
  9. 9. SPLASH SCREENS Internal Use Copyright MXit Lifestyle (Pty) Ltd
  10. 10. SPLASH SCREENS Stats Period : 1 week Views : +- 7 million Result R lt : 258% IIncrease i revenue per week in k Period : 1 week Views : +- 7 million Result : 172% Increase in revenue per week Period : 1 week Views : +- 7 million Result : 129% Increase in revenue per week p Period : 1 day Views : +-1 million Result : 129% Increase in revenue of ALL Skinz for the week Copyright MXit Lifestyle (Pty) Ltd
  11. 11. SKINZ User to tailor “look-and-feel” of Mxit Aspects to tailoring Wallpaper Fonts and colour Sounds Emoticons More Advantages In the face Copyright MXit Lifestyle (Pty) Ltd
  12. 12. SKINZ Copyright MXit Lifestyle (Pty) Ltd
  13. 13. SKINZ Viral Marketing Copyright MXit Lifestyle (Pty) Ltd
  14. 14. SKINZ Copyright MXit Lifestyle (Pty) Ltd
  15. 15. BOTS 3rd Party portal in Mxit Belongs to 3rd party Ability by 3rd party to: Advertise Ad ti productsdt Extract information from users Provide information Reward users Examples: Ster Kinekor MobMix Cell C ll C Copyright MXit Lifestyle (Pty) Ltd
  16. 16. OTHER OPTIONS Tradepost Promote internal and external initiatives Redeem vouchers Sponsored Content Content “Brought to you by ....” Web Advertising Normal website advertising opportunities SMS Advertising Message waiting Invites Copyright MXit Lifestyle (Pty) Ltd
  17. 17. TRADEPOST MESSAGE Stats Date : 14 Feb 2008 (Valentines Day) Duration : 24 hours campaign Advertised Ad ti d : A new version of MXit Cli t i f Client Result : +-500,000 additional downloads over 5 days Copyright MXit Lifestyle (Pty) Ltd
  18. 18. THANK YOU Copyright MXit Lifestyle (Pty) Ltd
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