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MXit CEO Herman Heunis - AMASA Presentation
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MXit CEO Herman Heunis - AMASA Presentation

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  • 1. MXit Advertising Tools By Herman Heunis Founder & CEO MXit Lifestyle Mount Nelson Hotel 28 January 2009 Copyright MXit Lifestyle (Pty) Ltd
  • 2. History Launched in May 2005 y Self funded RSA operation profitable since Sep 2006 Pure viral marketing was used – still used Shareholding change in Jan 2007 Copyright MXit Lifestyle (Pty) Ltd
  • 3. MXIT DEMOGRAPHICS Today Copyright MXit Lifestyle (Pty) Ltd
  • 4. MXIT ADVERTISING OPTIONS (Internal & External) 1. Splash Screens 2. 2 Skinz 3. BOTS 4. Tradepost/Info 5. Sponsored Content 6. WEB/WAP Advertising 7. SMS Advertising 8. Scratch Cards 9. Other Copyright MXit Lifestyle (Pty) Ltd
  • 5. SPLASH SCREENS Login : ± 17,000,000 per day Non-intrusive / not spam Picture displayed for 5 seconds in full colour Use for advertising – internal and external g Click through options Brand principles dictate relevant advertising Inexpensive Targeted T td Perceived as MXit endorsing content Able to deliver high volumes (millions) of images a day Copyright MXit Lifestyle (Pty) Ltd
  • 6. SPLASH SCREENS External Use Copyright MXit Lifestyle (Pty) Ltd
  • 7. SPLASH SCREENS External Use Copyright MXit Lifestyle (Pty) Ltd
  • 8. SPLASH SCREENS External Use Copyright MXit Lifestyle (Pty) Ltd
  • 9. SPLASH SCREENS Internal Use Copyright MXit Lifestyle (Pty) Ltd
  • 10. SPLASH SCREENS Stats Period : 1 week Views : +- 7 million Result R lt : 258% IIncrease i revenue per week in k Period : 1 week Views : +- 7 million Result : 172% Increase in revenue per week Period : 1 week Views : +- 7 million Result : 129% Increase in revenue per week p Period : 1 day Views : +-1 million Result : 129% Increase in revenue of ALL Skinz for the week Copyright MXit Lifestyle (Pty) Ltd
  • 11. SKINZ User to tailor “look-and-feel” of Mxit Aspects to tailoring Wallpaper Fonts and colour Sounds Emoticons More Advantages In the face Copyright MXit Lifestyle (Pty) Ltd
  • 12. SKINZ Copyright MXit Lifestyle (Pty) Ltd
  • 13. SKINZ Viral Marketing Copyright MXit Lifestyle (Pty) Ltd
  • 14. SKINZ Copyright MXit Lifestyle (Pty) Ltd
  • 15. BOTS 3rd Party portal in Mxit Belongs to 3rd party Ability by 3rd party to: Advertise Ad ti productsdt Extract information from users Provide information Reward users Examples: Ster Kinekor MobMix Cell C ll C Copyright MXit Lifestyle (Pty) Ltd
  • 16. OTHER OPTIONS Tradepost Promote internal and external initiatives Redeem vouchers Sponsored Content Content “Brought to you by ....” Web Advertising Normal website advertising opportunities SMS Advertising Message waiting Invites Copyright MXit Lifestyle (Pty) Ltd
  • 17. TRADEPOST MESSAGE Stats Date : 14 Feb 2008 (Valentines Day) Duration : 24 hours campaign Advertised Ad ti d : A new version of MXit Cli t i f Client Result : +-500,000 additional downloads over 5 days Copyright MXit Lifestyle (Pty) Ltd
  • 18. THANK YOU Copyright MXit Lifestyle (Pty) Ltd