The consumer is central to any marketing campaign. To design and run a successful interactive marketing campaign, mobile must be core (just like the consumer) - and the consumer needs to be engage. Existing media (TV, radio, print, outdoor, web) must be used with a mobile element to tie and weave the complete marketing campaign together. Mobile allows a marketing campaign to establish and continue an ongoing relationship with the customer.

2. Communication Channels

3. Consumer touch points

5. Touch points MAGAZINES/NEWSPAPERS/BROCHURES TELEVISION OUTDOOR ONLINE RADIO BULK MESSAGING DIRECT MARKETING

6. The mobile advantage

7. Gartner’s Hype Cycle for Mobile Applications 2008

8. Possibilities

9. Communication Channels

13. USSD Channel *120*33009*777#

16. USSD for emerging markets

20. A LEADING RETAILER in South Africa sent a mobiligroup message to a selected, existing database of consumers inviting consumers to complete the MOBILISURVEY thereby standing a chance of winning a voucher valued at either R250 or R500. 5 (FIVE) QUESTIONS were asked in the survey including store preference and region. The objective of the campaign was to verify existing consumer details and to establish consumer regions and retail preference using the USSD interface. Case Study 1: Overview

21. Mobilisurvey Results Database size 75,000 Total Interactions Between 12 and 16% Completed Survey Between 8 and 10% Opt Out of Group Between 1 and 2% Campaign Cost Less than R20 000 Net cost per completed survey R2.70

22. A BABY BRAND , targeting in the LSM 8-10 mom, wanted to ask their existing consumer base some questions relating to their parenting experience so these findings could be shared with the public through a press release An email was sent to a selected database of customers inviting them to complete a mobilisurvey on their mobile phone. Entry was incentivized by offering 2 tickets to the Johnsons’ Baby Sense seminar. 8 questions were asked in the survey. Case Study 2: Overview

23. Mobilisurvey Results Database Size 2,000 Total Interactions Between 15 and 20% Completed Survey Between12and 15% Opt Out Between 1 and 2% Campaign cost Less than R1 000 Return on Investment Less than R5 per interaction

24. About mobilitrix

25. Brand Promise

27. Innovation Award Mobilitrix was awarded the 2008 South African Mobile Content Product Innovation Award, presented by Frost & Sullivan, an international market research and consulting firm with 30 offices on six continents The award is presented each year to the company that has demonstrated excellence in new products and technologies within its industry Click here for the full Frost and Sullivan article CEO Chris Rolfe accepts Frost & Sullivan Award “ Mobilitrix has shown innovation by launching a broad line of emerging products and technologies, combined with intelligent delivery and pricing models.”

28. Product Overview

38. CONSUMER REQUESTS VOUCHER via SMS or USSD 2 SETUP CAMPAIGN ON MOBILITRIX SYSTEM MOBILITRIX SYSTEM SENDS UNIQUE VOUCHER NUMBERS VIA SMS 3 CASHIERS VALIDATES IN REAL-TIME VOUCHER VALIDITY via POS 4 MOBILITRIX SYSTEM CONFIRMS VOUCHER VALIDITY AND STATUS 5 MOBILITRIX SYSTEM CHANGES REDEMPTION STATUS for VOUCHER 1 6 Process Flow: Unique Vouchers

40. Marketing Goals? Acquisition CRM Cross Selling Retention