Designing a Creative Online Community for Kids

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Presentation at SXSW. Audio available at: http://schedule.sxsw.com/2012/events/event_IAP11624

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  • Paleofuture Vignettes French artist - Technologists, we look at technology for solutions to people’s problems.http://expositions.bnf.fr/utopie/feuill/index.htm
  • http://expositions.bnf.fr/utopie/feuill/index.htm
  • Inspired by Papert’s constructionism the Lifelong Kindergarten Group develpoped LEGO Mindstorms
  • The Scratch Online Community is a website I created where young people can share their own interactive media. From video games, to animated stories, to interactive art.People from around the worldLike on most social media Every member of the community has its own page…
  • Page of one of the members from the community,Shows projectsClick on a project,Opens it up, right on the browserInteract with itAnd leave comments underneath.
  • Remix.
  • Nielsen.
  • BBC, Slashdot1 Parents2 Word of mouth3. Schools
  • FUNCTION….
  • FUNCTION….
  • Nodes at depth 1: 7,319depth 2: 591depth 3: 106depth 4: 13depth 5: 4
  • CROWD REMIXINGComplexity
  • Naturally emerging. Equivalent of paragraphs.
  • Designing a Creative Online Community for Kids

    1. 1. Andrés Monroy-HernándezMicrosoft Research@andresmhSXSW 2012(cc) sayamindu on flickrDesigning a CreativeOnline Community forKids
    2. 2. Villemard, 1910
    3. 3. Villemard, 1910
    4. 4. 1. Core Values(cc) ntr23 on flickr
    5. 5. Constructionism
    6. 6. LEGO Mindstorms(cc) neliw attig on Flickr
    7. 7. Logo
    8. 8. Learning Webs
    9. 9. 2. Audience,Artifacts, andPeers(cc) ntr23 on flickr
    10. 10. demo
    11. 11. 1,000,000accounts250,000 creators2 million projects25% remixesthose who remix,71% createa remix as theirfirst project(cc) ntr23 on flickr
    12. 12. 65,000 projects28,000 users80K40K0Mar 2007 Mar 2011Monthly activity16,000 remixes
    13. 13. 70K30K14 years-old0Age and gender(self reported)
    14. 14. Source: Google Analytics1 million visitorsper month
    15. 15. Source: Google AnalyticsLocation
    16. 16. Source: QuantcastU.S. Visitors
    17. 17. 3. CircumventSchools(cc) ntr23 on flickr
    18. 18. (cc) Roo Reynolds on FlickrParentsAfter-schoolKids‟ FriendsSchools
    19. 19. 4. Connect withStrangers(cc) ntr23 on flickr
    20. 20. Here are some simple walking spritesThey are peerfect for platformgames….If u wanna a sprite of your very ownleave a comment in my gallerySay what u want and I will do it for uBe patient, coz it might take a fewweeksI am very busy ^o^Monroy-Hernández & Resnick – interactions „07
    21. 21. Could you make a Mountain background?I am going to give it a loveit and put on myfavourites in case I need more sprites for myminiature company, Crank_INC.It‟s not a REAL company, just one I made up.We make very good quality games.I‟ve only made 2 so far (I don‟t want to makerubbish ones).All you do is simply send in a project, I willreview it back and if it‟s good enoughI will grant you a member of Crank_INC!Monroy-Hernández & Resnick – interactions „07
    22. 22. Programmer and chairlady and game creatorCo-co character designerBackground designerProgrammer and webpage designerCo-character designer and background scroller expertMonroy-Hernández & Resnick – interactions „07
    23. 23. 3 months, 6 games17 remixes per projectAragon, Poon, Monroy-Hernández, Aragon - C&C 2009
    24. 24. Monroy-Hernandez & Yun – CSCW „12
    25. 25. Monroy-Hernandez & Yun – CSCW „12
    26. 26. Monroy-Hernandez & Yun – CSCW „12
    27. 27. Monroy-Hernandez & Yun – CSCW „12
    28. 28. 5. ProductiveDrama(cc) ntr23 on flickr
    29. 29. “Copycat!!”Skokie Public Library on Flickr“Hello Mr. Plagiarist!”“Alright you crap eatingthumb sucking baby”“Love what you did with mycode! Great idea!”Hill, Monroy-Hernández, Olson - ICWSM 10
    30. 30. Negativecomments(22%)Positivecomments(21%)Hill, Monroy-Hernández, Olson - ICWSM 10(n=3,742)
    31. 31. 6. ProductiveFriction(cc) ntr23 on flickr
    32. 32. “ Maybe downloaded Scratch files, after beinguploaded, [should be] marked with the creatorsname at the bottom.” Dave, 16Skokie Public Library in Flickr
    33. 33. Automatic attribution
    34. 34. …made no difference!Monroy-Hernández, Hill, Gonzalez-Rivero, boyd. CHI 11
    35. 35. Credit to The1UP for Navi SpartaRemix,Swifty2 for punch and scream soundsAnd Caramellstar51 for the end musicAnd NeonTyphlosionJR for theanimation
    36. 36. n =932, χ2 = 27.60; df = 3; p < 0.001Manual credit…did make a differenceMonroy-Hernández, Hill, Gonzalez-Rivero, boyd. CHI 11
    37. 37. Define remixing“Taking somebody else‟s project,and then changing a lot of it, andthen sharing it and giving credit ”Jon, 9Monroy-Hernández, Hill, Gonzalez-Rivero, boyd. CHI 11
    38. 38. 7. BewareIncentives(cc) ntr23 on flickr
    39. 39. Status
    40. 40. Height: 5
    41. 41. Height: 38
    42. 42. Nickerson, J. V., Monroy-Hernández, A. HICSS ‟11Coloring contests
    43. 43. 8. UserInnovation(cc) ntr23 on flickr
    44. 44. Most popular 42 million scripts
    45. 45. In addition toScratch…(cc) ntr23 on flickr
    46. 46. Kodu is a free project by FUSE Labs at MicrosoftResearch see more at http://kodugamelab.comScratch is a free project by the LifelongKindergarten Group at the MIT Media Labhttp://scratch.mit.edu
    47. 47. Acknowledgements Amon Millner, AnantSeethalakshmi, AnupomSyam, Amos Blanton, AshokGond, Benjamin Mako Hill,Chris Garity, danah boyd,Cecilia Aragon, Dan Jared,Diana Aragon, EvelynEastmond, Eric Rosenbaum,Han Xu, Jay Silver, JeffNickerson, John Maloney,Joren Lowen, Karen Brennan,Kemie Guaida, Mark Goff,Mitchel Resnick, NatalieRusk, Nick Bushak, PaulMedlock-Walton, RicaroseRoque, Rita Chen, RobertMiller, Sarah Poon,Sayamindu Dasgupta,Stephanie Gayle, TamaraStern, Ubong Ukoh, VladimirVuksan, Yochai Benkler…and the thousands ofmembers of the ScratchOnline CommunityFinancial support from:MIT Media Lab research consortia, NSF,Microsoft, Intel, MacArthur Foundation,Google, Bradesco, Samsung, Telmex, Iomega(cc) sayamindu on Flickrhttp://andresmh.com@andresmh

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