What are APPS?


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What are APPS?

  1. 1. Mobile Applications “APPS” Product developmentAndrés G. Monterowww.strategicminds.eu S
  2. 2. What is an APP?APP = ApplicationAn APP is a software that runs on mobiledevices like iPhone and iPad, and can performspecific tasks All of these are APPS S
  3. 3. What can an APP do?Almost anything, each APP can be made for one ofthousands of different uses, APPS can be calendars,games, task lists, magazines, books, image viewers,photo editors, calculators, social media, email, contactbook, drawing, video playing, etc….. S
  4. 4. Interesting Facts about the MOBILE MarketS Over 300,000 mobile apps have been developed in three years. Apps have been downloaded 10.9 billion times. But demand for download mobile apps is expected to peak in 2013.S 1 billion people will access financial services by mobile by 2015.S Mobile-commerce is predicted to reach US$119 billion in 2015S On eBay alone consumers bought and sold over US$2 billion worth of merchandise on via mobile in 2010.S In the last twelve months, customers around the world have ordered more than US $1 billion of products from Amazon using a mobile device,” – Jeff Bezos, founder and CEO of Amazon.com (July 2010)S Google’s gross revenue from mobile advertising is over US$1 billion per year
  5. 5. Interesting Facts about the Apple APPS MarketS Users are downloading 32.3 million APPS a day with an average selling price (ASP) of $1.44S On FREE APPS, developers made $87 million on advertising within the APP, by 2015 it is expected to be 10x that amountS 84% of Tablet owners (iPad) play games at least 15 min a dayS One of the most popular mobile games: Angry Birds, has been downloaded 140 million times and the FREE version generates about $1 million per month from advertising.S With less than 2 years from release, Apple has sold over 25 million iPadsS APP sales are to double next year, reaching $40 billion by 2015
  6. 6. Is there Opportunity in Developing Apps?YES! The market keeps growing as fast as the Internet did during its early years andthe only limitation for today’s technology is imagination. S
  7. 7. Do every APP make Money? NO! As in every market there are bad products. An APP can become very successful and make $10.000 per day,some poor ones make less than $100 a month. S
  8. 8. What makes a winning APP?Everything in it! Since the conception of the idea, what is it for and what does it do, to the functionality, graphic design, speed, usability and more. But the most important is to have a great idea. S
  9. 9. How is money made with APPS?S When the APP is submitted to APP Sale the store, and generates sales the profits are divided like this:S An APP worth $1.99 is split 20% OwnerOwner: $0.995 Store 50%Store Commission: $0.597 30% MarketingMarketing Partner: $0.398 Company
  10. 10. How is it possible to make big money earning less than $1 per Sale?S Winning APPS generate BIG money based on massive amounts of sales, an APP that becomes popular and turns into a viral product can have thousands of downloads per day, the low price makes the APP accessible for users.S A simple APP can generate up to 10.000 downloads in just a couple of months, winning APPS can generate that in a day.1 APP x $0.995 x 10.000 downloads = $9,950*In 2009 a graphic designer created an APP version of thebook, “Alice in Wonderland”, became so popular that made$250.000 the first month.
  11. 11. How to Make an APP S
  12. 12. The most important part, defining what the APP will beBrainstorming / Sketching / and how will it work Planning Design / Graphic designer (s) create the interface, screens, Graphics / characters, to show exactly how the APP will look likeLogo / Interface design Programmer (s) take the design and transforms it into a Programing / fully functional APP and perform Quality check Testing Every APP must meet certain requirement from Apple Submitting to And must be reviewed by them before being added to thethe APP Store APP Store. A multi-channel strategy can be implemented to market the new APP, although there are specialized companies Marketing that work as affiliates and take full care of promotion, saving time, effort and money.
  13. 13. ExampleA game like this….. ….Can become this
  14. 14. How much does it cost to make an APP?S Just like building anything else, the cost will change according to the product. Expending can come from very low prices for very simple APPS to several thousands to more complex ones.S For example, a simple APP to read emails will cost very differently than a fully animated 3D game.S If you put enough money on a great idea, then you have the recipe for a money making APP.
  15. 15. Let me know if you have questions:andres@strategicminds.eu