What The F**k is
Social Commerce?
(or Social Shopping)

Me, Myself and I
Wine Community Adegga.com
SHiFT Conference.
Technology, Web & Entrepreneurship.

Social what?

Fact #1
We care about what other
people like / say / buy!

Fact #2
We hate ads!

Fact #3
We use Social Networks.
(think Facebook!)

Reviews, Votes, Likes, Comments,
Recommendations, etc.

All influence what we Buy!

Models of
Social Commerce

#1
Mass Customization

You design the final product.
Anyone can setup their own shop.
+1 Million T-shirts sold in 2008.

#2
Live Shopping

“One Day, One Deal”.
Forum to talk.
Wine, Kids, Shirts!
$130 Million (2008)

28 Million products sold (2008)
560 Million € (2008 in the UK)

Community Shopping

431,108 users (75.000 active / week)
19.9 million posts (50,000 / day)
2,314,272 projects posted
5.3 million project photos
100,000 patterns sold ($500,000)

1,5 Million items listed.
900,000 items sold.
$15 Million of goods sold
August 2009 only!

Ongoing t-shirt contest.
Submit your design.
$2,000 in cash.
1.5 Million T-Shirts sold (2008)

Community already recommends wines,
votes, comments & writes reviews.
Adegga can help everyone drink good wines.
Wine Packs = 6 bottles selected by the
community.

Thank you!
www.adegga.com
[email] andre@adegga.com
[blog] blog.delaranja.com
[twitter] twitter.com/andrerib