What the F**k is Social Commerce?

What The F**k is Social Commerce? (or Social Shopping)

Me, Myself and I Wine Community Adegga.com SHiFT Conference. Technology, Web & Entrepreneurship.

Social what?

Fact #1 We care about what other people like / say / buy!

Fact #2 We hate ads!

Fact #3 We use Social Networks. (think Facebook!)

Reviews, Votes, Likes, Comments, Recommendations, etc.

All inﬂuence what we Buy!

Models of Social Commerce

#1 Mass Customization

You design the ﬁnal product. Anyone can setup their own shop. +1 Million T-shirts sold in 2008.

#2 Live Shopping

“One Day, One Deal”. Forum to talk. Wine, Kids, Shirts! $130 Million (2008)

28 Million products sold (2008) 560 Million € (2008 in the UK)

Community Shopping

431,108 users (75.000 active / week) 19.9 million posts (50,000 / day) 2,314,272 projects posted 5.3 million project photos 100,000 patterns sold ($500,000)

1,5 Million items listed. 900,000 items sold. $15 Million of goods sold August 2009 only!

Ongoing t-shirt contest. Submit your design. $2,000 in cash. 1.5 Million T-Shirts sold (2008)

Community already recommends wines, votes, comments & writes reviews. Adegga can help everyone drink good wines. Wine Packs = 6 bottles selected by the community.

Thank you! www.adegga.com [email] andre@adegga.com [blog] blog.delaranja.com [twitter] twitter.com/andrerib

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What the F**k is Social Commerce?

by Andre Ribeirinho on Sep 13, 2009

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What the F**k is Social Commerce? — Presentation Transcript