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Transcript

  • 1. Starting Up by Failing Startup Pirates @ Lisboa 2012
  • 2. Photo by Ricardo BernardoHi, I’m Andre.
  • 3. About meLisbon, Portugal, World.Computer Science Engineer.Co-Founder of Adegga.com and AVIN.Event organizer.Entrepreneur.First company @ 19 years old.
  • 4. Online Wine Guide& Selection of Wine Events
  • 5. Adegga Wine Market:850 People & 300 Wines
  • 6. The Story ofAdegga.com
  • 7. The idea.
  • 8. What I thought consumers wanted.
  • 9. Top 10 Whites for the SummerWhat consumers really wanted.
  • 10. Fail #1Didn’t listen to customers.
  • 11. What I thought wine producers wanted.
  • 12. What wine producers really wanted.
  • 13. Fail #2Selling a productcustomers didn’t want to pay for.
  • 14. Lots of visibility.
  • 15. Fail #3Visibility is not money.
  • 16. People want wine recommendations.Producers want to promote their wines. I could make money promoting & selling wine at the same time. I was on to something!
  • 17. Flash sales.Adegga Selection!
  • 18. Fail #4Didn’t do proper research.
  • 19. Back to the drawing board. Listen. Research. Discuss. Travel. Think.
  • 20. Taste & Buy: A Wine Market!
  • 21. Finally. Success #1!
  • 22. What now?Scale & Internationalize.
  • 23. What haveI learned:
  • 24. Keep your vision.
  • 25. Embrace failure.
  • 26. Fail fast.
  • 27. Have passion.
  • 28. Change the World.
  • 29. f*****gJUST DO IT.
  • 30. Off ye go lads! Twitter: @andrerib