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Starting Up by Failing
 

Starting Up by Failing

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A presentation done at Startup Pirates @ Lisbon 2012.

A presentation done at Startup Pirates @ Lisbon 2012.

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    Starting Up by Failing Starting Up by Failing Presentation Transcript

    • Starting Up by Failing Startup Pirates @ Lisboa 2012
    • Photo by Ricardo BernardoHi, I’m Andre.
    • About meLisbon, Portugal, World.Computer Science Engineer.Co-Founder of Adegga.com and AVIN.Event organizer.Entrepreneur.First company @ 19 years old.
    • Online Wine Guide& Selection of Wine Events
    • Adegga Wine Market:850 People & 300 Wines
    • The Story ofAdegga.com
    • The idea.
    • What I thought consumers wanted.
    • Top 10 Whites for the SummerWhat consumers really wanted.
    • Fail #1Didn’t listen to customers.
    • What I thought wine producers wanted.
    • What wine producers really wanted.
    • Fail #2Selling a productcustomers didn’t want to pay for.
    • Lots of visibility.
    • Fail #3Visibility is not money.
    • People want wine recommendations.Producers want to promote their wines. I could make money promoting & selling wine at the same time. I was on to something!
    • Flash sales.Adegga Selection!
    • Fail #4Didn’t do proper research.
    • Back to the drawing board. Listen. Research. Discuss. Travel. Think.
    • Taste & Buy: A Wine Market!
    • Finally. Success #1!
    • What now?Scale & Internationalize.
    • What haveI learned:
    • Keep your vision.
    • Embrace failure.
    • Fail fast.
    • Have passion.
    • Change the World.
    • f*****gJUST DO IT.
    • Off ye go lads! Twitter: @andrerib