DESIGNING GREAT
PRESENTATIONS
by Andre Plaut

@andreplaut
andreplaut@gmail.com
HELLO

I’m really excited to create some kick-ass
presentations with all of you.
AGENDA

!3

STRATEGY

CONTENT

DESIGN
AGENDA

!4

STRATEGY
KNOW YOUR
AUDIENCE
KNOW YOUR
OBJECTIVES
PRESENTATION
CANVAS

CONTENT

DESIGN
AGENDA

!5

STRATEGY

CONTENT

STORYTELLING
OUTLINING YOUR
PRESENTATION

DESIGN
AGENDA

!6

STRATEGY

CONTENT

DESIGN
WHAT NOT TO DO
BEST DESIGN
PRACTICES
PRESENTATION
PRO TIPS
INTRODUCTIONS
Let’s (briefly) get to know each other.
INTRODUCTIONS

!8

HI! MY NAME IS
your current day job
I’M A

your name

I WANT TO

what you’re looking to learn today
INTRODUCTIONS

!9

WHY ARE WE HERE?

INFORMATIVE & UGLY

MEANINGLESS & PRETTY

THESE
ARE BAD.
INTRODUCTIONS

!10

DESIGN defines how your presentation
DESIGN

looks and feels. It should be on brand and
relevant to th...
STRATEGY

What are your needs, and the needs of
your audience?
STRATEGY

!12

STRATEGY
WHAT’S IN IT
FOR THEM?

&

WHAT’S IN IT
FOR YOU?
STRATEGY

!13

STRATEGY
WHAT’S IN IT
FOR THEM?

Know Your
Audience

&

WHAT’S IN IT
FOR YOU?

Know your
Objectives
KNOW YOUR AUDIENCE

“Know your audience.”
- Everyone

!14
KNOW YOUR AUDIENCE

What does knowing your
audience really mean?

!15
KNOW YOUR AUDIENCE

!16

CONTEXT
PREVIOUS
EXPERIENCES
PERSONAL &
PROFESSIONAL NEEDS
VALUES
KNOW YOUR AUDIENCE

CONTEXT
Are you using
terminology your
audience
understands? (hint:
no acronyms!)
Why are you
speaking...
KNOW YOUR AUDIENCE

CONTEXT

!18

PERSONAL &
PROFESSIONAL
NEEDS
Does your
presentation clearly
address or solve a
real pro...
KNOW YOUR AUDIENCE

CONTEXT

!19

PERSONAL &
PROFESSIONAL
NEEDS

PREVIOUS
EXPERIENCES
Are you utilizing the
audience’s exi...
KNOW YOUR AUDIENCE

CONTEXT

!20

PERSONAL &
PROFESSIONAL
NEEDS

PREVIOUS
EXPERIENCES

VALUES
What drives your
audience on...
KNOW YOUR AUDIENCE

GETTING TO KNOW YOUR
AUDIENCE
CREATE A PERSONA

Segment your audience into groups with similar interes...
KNOW YOUR AUDIENCE

!22

OBAMA FOR
AMERICA 2012

Research notes, sketches, & scribbles
KNOW YOUR OBJECTIVES

YOU WILL NEVER MEET YOUR
AUDIENCE’S NEEDS WITHOUT
UNDERSTANDING YOUR OWN
NEEDS FIRST.

!23
KNOW YOUR OBJECTIVES

!24

YOU WILL NEVER MEET YOUR
AUDIENCE’S ANYONE’S NEEDS
WITHOUT UNDERSTANDING
YOUR OWN NEEDS FIRST.
...
KNOW YOUR OBJECTIVES

!25

WHAT IMPACT DO YOU WANT
TO HAVE ON YOUR
AUDIENCE?

MOTIVATE

PERSUADE

INFORM

INSPIRE
KNOW YOUR OBJECTIVES

!26

PRESENTER OBJECTIVES

PRESENTATION CONTENT

What does your presentation need to accomplish?

Ho...
KNOW YOUR OBJECTIVES

!27

PRESENTER OBJECTIVES

PRESENTATION CONTENT

What does your presentation need to accomplish?

Ho...
WORKSHOP CASE STUDY

!28

OneMarket
WORKSHOP CASE STUDY

!29

PRESENTER OBJECTIVES

PRESENTATION CONTENT

What does your presentation need to accomplish?

How...
DEFINE YOUR STRATEGY

!30

NOW IT’S YOUR TURN:

DEFINE YOUR STRATEGY
10 MINUTES

DEFINE A
RESEARCH
STRATEGY FOR
YOUR
PRESE...
STRATEGY

!31

STRATEGY
WHAT’S IN IT
FOR THEM?

Know Your
Audience

&

WHAT’S IN IT
FOR YOU?

Know your
Objectives
CONTENT

How will this presentation reach your
strategic objectives?
CONTENT

!33

PRESENTATION CONTENT
How will your presentation fit both needs?

Family &
friends referral
Filling out a
wal...
CONTENT

!34

PRESENTATION CONTENT
How will your presentation fit both needs?

Family &
friends referral
Filling out a
wal...
CONTENT

!35

PRESENTATION CONTENT
How will your presentation fit both needs?

Family &
friends referral
Filling out a
wal...
STORYTELLING

!36

HOW WILL YOU ORGANIZE
YOUR CONTENT SO THAT IT
TELLS A STORY?
Small group
introductions

INTRO

DUCTIO
N...
STORYTELLING

!37

LET’S TALK ABOUT TWO TYPES
OF STORIES:

TRADITIONAL
NARRATIVE ARC

WHAT IS VS.
WHAT COULD BE
STORYTELLING

!38

TRADITIONAL NARRATIVE ARC
THE ELEMENTS:

SITUATION

What’s the current situation?

COMPLICATION

Descri...
TRADITIONAL NARRATIVE ARC

!39

WHAT’S THE
NARRATIVE ARC
OF LITTLE RED
RIDING HOOD?

S C Q A R
TRADITIONAL NARRATIVE ARC

!40

WHAT’S THE
NARRATIVE ARC
OF APPLE’S 1984
COMMERCIAL?

S C Q A R
TRADITIONAL NARRATIVE ARC

!41

WHAT’S THE
NARRATIVE ARC
OF ONEMARKET?

S C Q A R
STORYTELLING

!42

WHAT IS VS. WHAT COULD BE
THE ELEMENTS:

WHAT IS

The current undesirable situation.

NON-LINEAR

ASPIR...
WHAT IS VS. WHAT COULD BE

!43

THE ORIGINAL iPHONE
ANNOUNCEMENT BY STEVE JOBS

...
APPLE PRODUCT
TIMELINE

“WE ARE
CALLIN...
WHAT IS VS. WHAT COULD BE

!44

WHY & WHAT

WHAT IS VS. WHAT COULD BE
This part
addresses
why your
audience
should care.

...
WHAT IS VS. WHAT COULD BE

!45

WHAT’S THE
STORY OF
ONEMARKET?
OUTLINING YOUR PRESENTATION

DON’T TOUCH KEYNOTE YET!
Outline your presentation
before you begin designing.
Think through ...
OUTLINE YOUR PRESENTATION

!47

NOW IT’S YOUR TURN:

OUTLINE YOUR PRESENTATION
10 MINUTES

TEST DIFFERENT
STORYTELLING
MET...
DESIGN

What will your presentation look & feel
like?
DESIGN

!49

WHY DOES DESIGN MATTER?
“We took the text and reset it in Gotham, downloaded the
O logo, and put it together ...
DESIGN

!50

THE WORST
PRESENTATION
DESIGN
MISTAKES.
WORST PRESENTATION DESIGN MISTAKES

!51

TOO MUCH TEXT.
Stocks tumbled Tuesday -- with the Nasdaq taking a pounding -- as ...
WORST PRESENTATION DESIGN MISTAKES

!52

LOW QUALITY / STOCK IMAGES.
WORST PRESENTATION DESIGN MISTAKES

SUBPRIME LENDING
•

•
•

Aside from the theatrics in
Washington, investors will also
b...
WORST PRESENTATION DESIGN MISTAKES

!54
WORST PRESENTATION DESIGN MISTAKES

IRRELEVANT
TRANSITIONS &
ANIMATIONS

!54
DESIGN

WHY ARE THESE
MISTAKES SO
BAD?

!55
DESIGN

!56

WHY ARE THESE
MISTAKES SO BAD?

BECAUSE THEY TAKE YOUR
AUDIENCE OUT OF YOUR
PRESENTATION, MAKING IT
HARDER FO...
DESIGN

WHAT MAKES A PRESENTATION’S
DESIGN GREAT?
CLEAR BRANDING
CLEAN LAYOUT & HIERARCHY
PUTS THE FOCUS ON THE PRESENTER
...
CLEAR BRANDING

!58

CREATE A STYLE GUIDE
Obama for America 2012
Clarendon
Snell Roundhand
CLEAR BRANDING

!59

CREATE A STYLE GUIDE
THIS PRESENTATION
TW CEN MT
Georgia
CLEAR BRANDING

!60

CREATE A STYLE GUIDE
Apple

GENERAL ASSEMBLY
CLEAR BRANDING

!61

CREATE A STYLE GUIDE
Apple

GENERAL ASSEMBLY

CONFIDENTIAL
CLEAN LAYOUT & HIERARCHY

USING GRIDS, MASTERS &
ALIGNMENT

!62
CLEAN LAYOUT & HIERARCHY

USING GRIDS, MASTERS &
ALIGNMENT

!63
CLEAN LAYOUT & HIERARCHY

USING GRIDS, MASTERS &
ALIGNMENT

!64
CLEAN LAYOUT & HIERARCHY

!65

USING GRIDS, MASTERS &
ALIGNMENT

MASTERS

ALIGNMENT
GUIDES
!66

CLEAN LAYOUT & HIERARCHY

USING S, MASTER
HEADLINES GIVE
THE AUDIENCE
THE BIG PICTURE

ASDF
SDFASD
ASDFDSAFA
ASDFSADF...
THE OPPORTUNITY

!67

AFRICA REPRESENTS OUR LARGEST
MARKET OPPORTUNITY
•

INTERNET USE IN AFRICA
INCREASED BY 3,000% IN 12...
THE OPPORTUNITY

!68

AFRICA REPRESENTS OUR LARGEST
MARKET OPPORTUNITY
•

INTERNET USE IN AFRICA
INCREASED BY 3,000% IN 12...
THE OPPORTUNITY

!68

AFRICA REPRESENTS OUR LARGEST
MARKET OPPORTUNITY
•

INTERNET USE IN AFRICA
INCREASED BY 3,000% IN 12...
PUTS THE FOCUS ON THE PRESENTER

!69

A PICTURE IS WORTH
A THOUSAND
WORDS.
So, leave the
words to the
presenter.
THE OPPORTUNITY

AFRICA
REPRESENTS
OUR LARGEST
MARKET
OPPORTUNITY

!70
THE OPPORTUNITY

AFRICA
REPRESENTS
OUR LARGEST
MARKET
OPPORTUNITY

!71
THE OPPORTUNITY

AFRICA
REPRESENTS
OUR LARGEST
MARKET
MOTIVATE
OPPORTUNITY

!71

INSPIRE
THE OPPORTUNITY

AFRICA
REPRESENTS
OUR LARGEST
MARKET
MOTIVATE
OPPORTUNITY

!71

INSPIRE
SIMPLIFIES THE MAIN POINT

SIMPLIFY, SIMPLIFY, SIMPLIFY.

!72
SIMPLIFIES THE MAIN POINT

!73

REMOVE EVERYTHING THAT
ISN’T ABSOLUTELY NECESSARY.
Ask yourself, “how does this
impact the...
ENGAGE THE AUDIENCE EMOTIONALLY

YOU CAN BREAK
*
THE RULES.
* But only for good reasons.

!74
ENGAGE THE AUDIENCE EMOTIONALLY

!75
ENGAGE THE AUDIENCE EMOTIONALLY

OneMarket

!75
DESIGN YOUR PRESENTATION

!76

NOW IT’S YOUR TURN:

DESIGN YOUR PRESENTATION
10 MINUTES

OPEN UP KEYNOTE
OR POWERPOINT
AND...
EXTRA: PRESENTATION PRO TIPS
A beautiful presentation can’t do much
without a great presenter.
PRESENTATION PRO TIPS

ALWAYS USE A
PRESENTER
REMOTE.

!78
PRESENTATION PRO TIPS

!79

BECOME
FAMILIAR
WITH
PRESENTER
DISPLAY.
PRESENTATION PRO TIPS

PREPARE
HOWEVER WORKS
BEST FOR YOU.

!80
PRESENTATION PRO TIPS

WANT TO KNOW THE
SUPER SECRET WAY TO BE
A GREAT PRESENTER?

!81
SUPER SECRET WAY TO BE A GREAT PRESENTER

BE HUMAN.

!82
SUPER SECRET WAY TO BE A GREAT PRESENTER

BE HUMAN.
Connect with people.
Show that you care.

!82
SUPER SECRET WAY TO BE A GREAT PRESENTER

BE HUMAN.
Connect with people.
Show that you care.
Throw in some Gilmore Girls r...
THANK YOU.
DOWNLOAD THIS PRESENTATION
http://slidesha.re/17jnQxM

DOWNLOAD THE PRESENTATION CANVAS
http://bit.ly/16AFYCz

...
CREDITS
LINECONS BY SERGEY SHMIDT

http://designmodo.com/linecons-free/

POST-IT NOTES BY THOMAS RICCIARDIELLO
http://365p...
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Designing Great Presentations

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Great presentations are the result of combining relevant content and beautiful design. Too often, we’re surrounded by decks that are hard to understand and aren’t visually pleasing. In this class, you’ll learn how to design a great presentation. By going deep into the strategy, content, and design aspects of creating a top notch presentation, you’ll learn how you can utilize different aspects of a presentation to better motivate, persuade, and inform your audience, all while knocking their socks off.

Published in: Design, Technology, Business
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  • Andre bravo, I only say WOW when I learn something what I didn't know. And I do not say WOW often. Even if you have 91 slides all 91 are worth it. Like the 10 minutes when you really have to practice. Only the 'content' part could explain more clearer.
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Transcript of "Designing Great Presentations"

  1. 1. DESIGNING GREAT PRESENTATIONS by Andre Plaut @andreplaut andreplaut@gmail.com
  2. 2. HELLO I’m really excited to create some kick-ass presentations with all of you.
  3. 3. AGENDA !3 STRATEGY CONTENT DESIGN
  4. 4. AGENDA !4 STRATEGY KNOW YOUR AUDIENCE KNOW YOUR OBJECTIVES PRESENTATION CANVAS CONTENT DESIGN
  5. 5. AGENDA !5 STRATEGY CONTENT STORYTELLING OUTLINING YOUR PRESENTATION DESIGN
  6. 6. AGENDA !6 STRATEGY CONTENT DESIGN WHAT NOT TO DO BEST DESIGN PRACTICES PRESENTATION PRO TIPS
  7. 7. INTRODUCTIONS Let’s (briefly) get to know each other.
  8. 8. INTRODUCTIONS !8 HI! MY NAME IS your current day job I’M A your name I WANT TO what you’re looking to learn today
  9. 9. INTRODUCTIONS !9 WHY ARE WE HERE? INFORMATIVE & UGLY MEANINGLESS & PRETTY THESE ARE BAD.
  10. 10. INTRODUCTIONS !10 DESIGN defines how your presentation DESIGN looks and feels. It should be on brand and relevant to the theme of the presentation. This makes your presentation beautiful. CONTENT represents the actual CONTENT topics of your presentation, as well as how they are presented and structured. This makes your presentation effective. STRATEGY allows you to define your STRATEGY goals and the goals of your audience. When done right, this is what makes your presentation smart.
  11. 11. STRATEGY What are your needs, and the needs of your audience?
  12. 12. STRATEGY !12 STRATEGY WHAT’S IN IT FOR THEM? & WHAT’S IN IT FOR YOU?
  13. 13. STRATEGY !13 STRATEGY WHAT’S IN IT FOR THEM? Know Your Audience & WHAT’S IN IT FOR YOU? Know your Objectives
  14. 14. KNOW YOUR AUDIENCE “Know your audience.” - Everyone !14
  15. 15. KNOW YOUR AUDIENCE What does knowing your audience really mean? !15
  16. 16. KNOW YOUR AUDIENCE !16 CONTEXT PREVIOUS EXPERIENCES PERSONAL & PROFESSIONAL NEEDS VALUES
  17. 17. KNOW YOUR AUDIENCE CONTEXT Are you using terminology your audience understands? (hint: no acronyms!) Why are you speaking to your audience now? Where does your presentation fall within their day / week / life? Does your audience already have an opinion on your topic? !17 PERSONAL & PROFESSIONAL NEEDS PREVIOUS EXPERIENCES VALUES
  18. 18. KNOW YOUR AUDIENCE CONTEXT !18 PERSONAL & PROFESSIONAL NEEDS Does your presentation clearly address or solve a real problem that your audience has? Does it demonstrate empathy for their current situation? What’s in it for your audience? Is that made clear? Have you explained what you’re about to talk about and why? PREVIOUS EXPERIENCES VALUES
  19. 19. KNOW YOUR AUDIENCE CONTEXT !19 PERSONAL & PROFESSIONAL NEEDS PREVIOUS EXPERIENCES Are you utilizing the audience’s existing knowledge & previous experiences? What is your audience’s expertise? Are you doing it justice? VALUES
  20. 20. KNOW YOUR AUDIENCE CONTEXT !20 PERSONAL & PROFESSIONAL NEEDS PREVIOUS EXPERIENCES VALUES What drives your audience on a dailybasis? How does your message fit within the audience’s values? If it doesn’t, how will you convince them you’re right?
  21. 21. KNOW YOUR AUDIENCE GETTING TO KNOW YOUR AUDIENCE CREATE A PERSONA Segment your audience into groups with similar interests & context, and create a fictional personal that represents that segment. INTERVIEW STAKEHOLDERS Speak with your audience before preparing the presentation, or find people who fit the same persona. GET IN THEIR SHOES Attend the same things they attend, shadow someone for a day, learn what their day to day is like. !21
  22. 22. KNOW YOUR AUDIENCE !22 OBAMA FOR AMERICA 2012 Research notes, sketches, & scribbles
  23. 23. KNOW YOUR OBJECTIVES YOU WILL NEVER MEET YOUR AUDIENCE’S NEEDS WITHOUT UNDERSTANDING YOUR OWN NEEDS FIRST. !23
  24. 24. KNOW YOUR OBJECTIVES !24 YOU WILL NEVER MEET YOUR AUDIENCE’S ANYONE’S NEEDS WITHOUT UNDERSTANDING YOUR OWN NEEDS FIRST. General unsolicited life advice.
  25. 25. KNOW YOUR OBJECTIVES !25 WHAT IMPACT DO YOU WANT TO HAVE ON YOUR AUDIENCE? MOTIVATE PERSUADE INFORM INSPIRE
  26. 26. KNOW YOUR OBJECTIVES !26 PRESENTER OBJECTIVES PRESENTATION CONTENT What does your presentation need to accomplish? How will your presentation fit both needs? MOTIVATE AUDIENCE SEGMENTS What describes your audience & their environment? PERSUADE AUDIENCE OBJECTIVES What does your audience need from your presentation? INFORM INSPIRE
  27. 27. KNOW YOUR OBJECTIVES !27 PRESENTER OBJECTIVES PRESENTATION CONTENT What does your presentation need to accomplish? How will your presentation fit both needs? Family & friends referral Inspire new volunteers Get volunteers to sign-up Accurate data reporting History of Obama campaign Repeat sign-ups Create connections between volunteers Connecting with Voters MOTIVATE AUDIENCE SEGMENTS PERSUADE INFORM INSPIRE Sharing personal stories AUDIENCE OBJECTIVES What describes your audience & their environment? What does your audience need from your presentation? Volunteer signup sheets Confidence Nervous new volunteers Filling out a walk sheet Convincing nonsupporters Existing volunteers looking to connect with others Volunteering opportunities Motivation Small group introductions
  28. 28. WORKSHOP CASE STUDY !28 OneMarket
  29. 29. WORKSHOP CASE STUDY !29 PRESENTER OBJECTIVES PRESENTATION CONTENT What does your presentation need to accomplish? How will your presentation fit both needs? MOTIVATE AUDIENCE SEGMENTS PERSUADE AUDIENCE OBJECTIVES What describes your audience & their environment? What does your audience need from your presentation? Investors Developers Consumers INFORM INSPIRE
  30. 30. DEFINE YOUR STRATEGY !30 NOW IT’S YOUR TURN: DEFINE YOUR STRATEGY 10 MINUTES DEFINE A RESEARCH STRATEGY FOR YOUR PRESENTATION IDENTIFY APPROPRIATE RESEARCH METHODS START FILLING OUT THE PRESENTATION CANVAS BASED ON WHAT YOU ALREADY KNOW GENERATE AN INITIAL PRESENTATION STRATEGY
  31. 31. STRATEGY !31 STRATEGY WHAT’S IN IT FOR THEM? Know Your Audience & WHAT’S IN IT FOR YOU? Know your Objectives
  32. 32. CONTENT How will this presentation reach your strategic objectives?
  33. 33. CONTENT !33 PRESENTATION CONTENT How will your presentation fit both needs? Family & friends referral Filling out a walk sheet History of Obama campaign epeat sign-ups Connecting with Voters Sharing personal stories Volunteer signup sheets Confidence Motivation Small group introductions
  34. 34. CONTENT !34 PRESENTATION CONTENT How will your presentation fit both needs? Family & friends referral Filling out a walk sheet History of Obama campaign epeat sign-ups WHAT CONTENT DO YOU NEED? Connecting with Voters Sharing personal stories Volunteer signup sheets Confidence Motivation Small group introductions
  35. 35. CONTENT !35 PRESENTATION CONTENT How will your presentation fit both needs? Family & friends referral Filling out a walk sheet History of Obama campaign epeat sign-ups WHAT CONTENT DO YOU NEED? Connecting with Voters Sharing personal stories Volunteer signup sheets Confidence Motivation Small group introductions HOW WILL YOU PRESENT THAT CONTENT?
  36. 36. STORYTELLING !36 HOW WILL YOU ORGANIZE YOUR CONTENT SO THAT IT TELLS A STORY? Small group introductions INTRO DUCTIO NS History of Obama campaign THE “WHY” Connecting with Voters Sharing personal stories NEW VOLUN TEER SKI LLS Filling out a walk sheet Volunteer sign-up sheets NEXT STEPS
  37. 37. STORYTELLING !37 LET’S TALK ABOUT TWO TYPES OF STORIES: TRADITIONAL NARRATIVE ARC WHAT IS VS. WHAT COULD BE
  38. 38. STORYTELLING !38 TRADITIONAL NARRATIVE ARC THE ELEMENTS: SITUATION What’s the current situation? COMPLICATION Describe the tension / problem. LINEAR LOGICAL FAMILIAR QUESTION What is the question in response to the problem? GREAT FOR: Business meetings Persuading an audience Introducing a new concept Hollywood blockbuster ANSWER Suggested answer to resolve the tension / problem. RESOLUTION How does the story wind down and end?
  39. 39. TRADITIONAL NARRATIVE ARC !39 WHAT’S THE NARRATIVE ARC OF LITTLE RED RIDING HOOD? S C Q A R
  40. 40. TRADITIONAL NARRATIVE ARC !40 WHAT’S THE NARRATIVE ARC OF APPLE’S 1984 COMMERCIAL? S C Q A R
  41. 41. TRADITIONAL NARRATIVE ARC !41 WHAT’S THE NARRATIVE ARC OF ONEMARKET? S C Q A R
  42. 42. STORYTELLING !42 WHAT IS VS. WHAT COULD BE THE ELEMENTS: WHAT IS The current undesirable situation. NON-LINEAR ASPIRATIONAL WHAT COULD BE A utopian future where the original problem of “what is” no longer exists GREAT FOR: Inspirational speeches Motivating an audience Introducing a new product Leading a revolution THE REWARD The future situation that could exist if we all believe in it. This is your call to action.
  43. 43. WHAT IS VS. WHAT COULD BE !43 THE ORIGINAL iPHONE ANNOUNCEMENT BY STEVE JOBS ... APPLE PRODUCT TIMELINE “WE ARE CALLING IT iPHONE” COMPARING COMPETITORS REVOLUTIONARY UI PHYSICAL KEYBOARDS MULTI-TOUCH “BABY SOFTWARE” Reference: Resonate by Nancy Duarte
  44. 44. WHAT IS VS. WHAT COULD BE !44 WHY & WHAT WHAT IS VS. WHAT COULD BE This part addresses why your audience should care. THE REWARD This part tells them what to do now that they do care. Reference: Resonate by Nancy Duarte
  45. 45. WHAT IS VS. WHAT COULD BE !45 WHAT’S THE STORY OF ONEMARKET?
  46. 46. OUTLINING YOUR PRESENTATION DON’T TOUCH KEYNOTE YET! Outline your presentation before you begin designing. Think through talking points, transitions, and structure. !46
  47. 47. OUTLINE YOUR PRESENTATION !47 NOW IT’S YOUR TURN: OUTLINE YOUR PRESENTATION 10 MINUTES TEST DIFFERENT STORYTELLING METHODS FOR YOUR PRESENTATION IDENTIFY THE STORYTELLING METHOD YOUR PRESENTATION WILL TAKE START OUTLINING YOUR PRESENTATION IDENTIFY THE CONTENT AND FLOW OF YOUR PRESENTATION
  48. 48. DESIGN What will your presentation look & feel like?
  49. 49. DESIGN !49 WHY DOES DESIGN MATTER? “We took the text and reset it in Gotham, downloaded the O logo, and put it together in minutes. ‘Wow,’ my daughter said. ‘It looks like Obama’s actually going to be there!’ Exactly.” - Michael Bierut
  50. 50. DESIGN !50 THE WORST PRESENTATION DESIGN MISTAKES.
  51. 51. WORST PRESENTATION DESIGN MISTAKES !51 TOO MUCH TEXT. Stocks tumbled Tuesday -- with the Nasdaq taking a pounding -- as the political standoff in Washington continued and the partial government shutdown stretched into its eighth day. The Dow Jones industrial average fell 159.71 points, or 1.1%, to 14,776.53 and the Standard & Poor's 500 index dropped 20.67 points, or 1.2% to 1,655.45. It was the 11th loss in the last 14 days, and the S&P 500's biggest drop in six weeks. The Nasdaq composite plunged 75.54 points, or 2%, to 3,694.83. Anxiety over an Oct. 17 deadline to raise the nation's debt ceiling is starting to eat away at investor sentiment as compromise in Washington remains absent, says Pat Adams, a portfolio manager at Choice Investment Management. • • • Aside from the theatrics in Washington, investors will also be paying close attention Tuesday to the unofficial start of the third-quarter earnings season. After the closing bell, aluminum maker Alcoa and fast-foot chain Yum Brands will report. Analysts are expecting companies in the S&P 500 to grow their earnings 4.3% vs. the same quarter a year ago. On Saturday, he signed several such bills, most prominently legislation stopping local law officers from detaining immigrants and transferring them to federal authorities unless they have committed certain serious crimes. And he agreed in August to let non-citizens monitor polls for elections. Some legal scholars had said that the measure raised profound questions about what rights and responsibilities belonged to citizens alone, and a number of newspapers published editorials urging the governor to veto the bill after the Democratic-controlled Legislature passed it, with most Republicans opposing it.
  52. 52. WORST PRESENTATION DESIGN MISTAKES !52 LOW QUALITY / STOCK IMAGES.
  53. 53. WORST PRESENTATION DESIGN MISTAKES SUBPRIME LENDING • • • Aside from the theatrics in Washington, investors will also be paying close attention Tuesday to the unofficial start of the third-quarter earnings season. After the closing bell, aluminum maker Alcoa and fast-foot chain Yum Brands will report. Analysts are expecting companies in the S&P 500 to grow their earnings 4.3% vs. the same quarter a year ago. !53
  54. 54. WORST PRESENTATION DESIGN MISTAKES !54
  55. 55. WORST PRESENTATION DESIGN MISTAKES IRRELEVANT TRANSITIONS & ANIMATIONS !54
  56. 56. DESIGN WHY ARE THESE MISTAKES SO BAD? !55
  57. 57. DESIGN !56 WHY ARE THESE MISTAKES SO BAD? BECAUSE THEY TAKE YOUR AUDIENCE OUT OF YOUR PRESENTATION, MAKING IT HARDER FOR THEM (AND YOU) TO ACHIEVE THE DESIRED OUTCOME.
  58. 58. DESIGN WHAT MAKES A PRESENTATION’S DESIGN GREAT? CLEAR BRANDING CLEAN LAYOUT & HIERARCHY PUTS THE FOCUS ON THE PRESENTER SIMPLIFIES THE MAIN POINTS ENGAGES THE AUDIENCE EMOTIONALLY !57
  59. 59. CLEAR BRANDING !58 CREATE A STYLE GUIDE Obama for America 2012 Clarendon Snell Roundhand
  60. 60. CLEAR BRANDING !59 CREATE A STYLE GUIDE THIS PRESENTATION TW CEN MT Georgia
  61. 61. CLEAR BRANDING !60 CREATE A STYLE GUIDE Apple GENERAL ASSEMBLY
  62. 62. CLEAR BRANDING !61 CREATE A STYLE GUIDE Apple GENERAL ASSEMBLY CONFIDENTIAL
  63. 63. CLEAN LAYOUT & HIERARCHY USING GRIDS, MASTERS & ALIGNMENT !62
  64. 64. CLEAN LAYOUT & HIERARCHY USING GRIDS, MASTERS & ALIGNMENT !63
  65. 65. CLEAN LAYOUT & HIERARCHY USING GRIDS, MASTERS & ALIGNMENT !64
  66. 66. CLEAN LAYOUT & HIERARCHY !65 USING GRIDS, MASTERS & ALIGNMENT MASTERS ALIGNMENT GUIDES
  67. 67. !66 CLEAN LAYOUT & HIERARCHY USING S, MASTER HEADLINES GIVE THE AUDIENCE THE BIG PICTURE ASDF SDFASD ASDFDSAFA ASDFSADFSAF BULLETS ADD SUPPORTING EVIDENCE TO THE HEADER. IMAGES REPRESENT & SIMPLIFY THE BIGGER POINT GLOBAL HEADER: YOU ARE HERE.
  68. 68. THE OPPORTUNITY !67 AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY • INTERNET USE IN AFRICA INCREASED BY 3,000% IN 12 YEARS. 180 135 • • 163 MILLION NEW INTERNET USERS STILL ONLY 16% OF THE POPULATION IN AFRICA 90 (millions) • 45 LARGEST INTERNET ADOPTION REGION OF THE WORLD 0 2001 2012
  69. 69. THE OPPORTUNITY !68 AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY • INTERNET USE IN AFRICA INCREASED BY 3,000% IN 12 YEARS. 180 135 • • 163 MILLION NEW INTERNET USERS STILL ONLY 16% OF THE POPULATION IN AFRICA 90 (millions) • 45 LARGEST INTERNET ADOPTION REGION OF THE WORLD 0 2001 2012
  70. 70. THE OPPORTUNITY !68 AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY • INTERNET USE IN AFRICA INCREASED BY 3,000% IN 12 YEARS. 180 135 • • 163 MILLION NEW INTERNET USERS STILL ONLY 16% OF THE POPULATION IN AFRICA PERSUADE 90 (millions) • INFORM 45 LARGEST INTERNET ADOPTION REGION OF THE WORLD 0 2001 2012
  71. 71. PUTS THE FOCUS ON THE PRESENTER !69 A PICTURE IS WORTH A THOUSAND WORDS. So, leave the words to the presenter.
  72. 72. THE OPPORTUNITY AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY !70
  73. 73. THE OPPORTUNITY AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY !71
  74. 74. THE OPPORTUNITY AFRICA REPRESENTS OUR LARGEST MARKET MOTIVATE OPPORTUNITY !71 INSPIRE
  75. 75. THE OPPORTUNITY AFRICA REPRESENTS OUR LARGEST MARKET MOTIVATE OPPORTUNITY !71 INSPIRE
  76. 76. SIMPLIFIES THE MAIN POINT SIMPLIFY, SIMPLIFY, SIMPLIFY. !72
  77. 77. SIMPLIFIES THE MAIN POINT !73 REMOVE EVERYTHING THAT ISN’T ABSOLUTELY NECESSARY. Ask yourself, “how does this impact the audience?”
  78. 78. ENGAGE THE AUDIENCE EMOTIONALLY YOU CAN BREAK * THE RULES. * But only for good reasons. !74
  79. 79. ENGAGE THE AUDIENCE EMOTIONALLY !75
  80. 80. ENGAGE THE AUDIENCE EMOTIONALLY OneMarket !75
  81. 81. DESIGN YOUR PRESENTATION !76 NOW IT’S YOUR TURN: DESIGN YOUR PRESENTATION 10 MINUTES OPEN UP KEYNOTE OR POWERPOINT AND CREATE ONE OR TWO SAMPLE SLIDES CREATE SIMPLE MASTER SLIDES THAT CAN BE USED AND REUSED FOR EVERYTHING CREATE A SIMPLE STYLE GUIDE WITH COLORS AND FONTS IDENTIFY DESIGN ELEMENTS THAT REPRESENT YOUR BRAND BEST
  82. 82. EXTRA: PRESENTATION PRO TIPS A beautiful presentation can’t do much without a great presenter.
  83. 83. PRESENTATION PRO TIPS ALWAYS USE A PRESENTER REMOTE. !78
  84. 84. PRESENTATION PRO TIPS !79 BECOME FAMILIAR WITH PRESENTER DISPLAY.
  85. 85. PRESENTATION PRO TIPS PREPARE HOWEVER WORKS BEST FOR YOU. !80
  86. 86. PRESENTATION PRO TIPS WANT TO KNOW THE SUPER SECRET WAY TO BE A GREAT PRESENTER? !81
  87. 87. SUPER SECRET WAY TO BE A GREAT PRESENTER BE HUMAN. !82
  88. 88. SUPER SECRET WAY TO BE A GREAT PRESENTER BE HUMAN. Connect with people. Show that you care. !82
  89. 89. SUPER SECRET WAY TO BE A GREAT PRESENTER BE HUMAN. Connect with people. Show that you care. Throw in some Gilmore Girls references. !82
  90. 90. THANK YOU. DOWNLOAD THIS PRESENTATION http://slidesha.re/17jnQxM DOWNLOAD THE PRESENTATION CANVAS http://bit.ly/16AFYCz KEEP THE CONVERSATION GOING @andreplaut andreplaut@gmail.com
  91. 91. CREDITS LINECONS BY SERGEY SHMIDT http://designmodo.com/linecons-free/ POST-IT NOTES BY THOMAS RICCIARDIELLO http://365psd.com/day/89/ ELEMENTS OF USER EXPERIENCE BY JESSE JAMES GARRETT http://jjg.net/elements/pdf/elements.pdf APPLE iOS 7 ICONS (PSD) BY ANDREW WILLIAMS http://iynque.deviantart.com/art/iOS-7-Icons-Updated-378969049 MICROSOFT’S 2011 CORPORATE SOCIAL INVESTMENT REPORT: ONE MICROSOFT, ONE AFRICA http://bit.ly/17hL9bb LOGITECH PROFESSIONAL PRESENTER R800 REMOTE CONTROL http://www.foxxdeals.com/logitech-professional-presenter-r800-remote-control-910-001350 !84
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