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Doing Business with Rio Grande do Sul
 

Doing Business with Rio Grande do Sul

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Keynote presented at Doing Business with Rio Grande do Sul seminar in London, may 8th, 2012. More info at http://bit.ly/londonrs.

Keynote presented at Doing Business with Rio Grande do Sul seminar in London, may 8th, 2012. More info at http://bit.ly/londonrs.

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Doing Business with Rio Grande do Sul Doing Business with Rio Grande do Sul Presentation Transcript

  • DOING BUSINESS IN RIO GRANDE DO SUL CREATIVE INDUSTRY –MOBILE TECHNOLOGIES AND THE METROPOLITAN CREATIVE ENVIRONMENT May, 8th, 2012
  • CLEBER CRISTIANO PRODANOVSecretary for Science, Innovation, and Technological DevelopmentLUCIANO ANDREATTA DA COSTA CTO of the Secretary for Science, Innovation, and Technological Development ANDRÉ FAGUNDES PASE Coordinator of the post-graduate Gaming Development course at PUCRS University MARSAL BRANCO Coordinator of the undergraduate Gaming Development course at Feevale University
  • HTTP://BIT.LY/LONDONRS
  • MOBILE BRAZIL • 250.826.371 active mobile phones (estimated for march´12) • 5,8% are smartphones, increased 165% in 2011Sources: Nielsen and Teleco reports, with official data
  • THE CREATIVE INDUSTRY IS A STRATEGIC SECTORIN RIO GRANDE DO SUL INDUSTRIAL POLICY
  • ECONOMY FOR RS TRADITIONAL ECONOMYPriority Priority RS FOR  Agribusiness Offshore industry • Crops: Soybean, Rice and • Vitivinicultur Corn • Livestock: cattle , pig and e • Milk and products birds  Automotivo e implementos RodoviáriosPreferential Preferential Recycling and depollution  Machinery and Agricultural Implements Wind energy Wood, Forniture and celluloseSpecial Special Biofuels (Ethanol and Biodiesel)  Petroleum and gas equipaments Semiconductors Petrochemicals, Rubber products and Plastic  materials Agvantage health and medication  Software Creative Industry Eletronics, Automation and  Telecommunications  Leather and Shoes
  • CREATIVE INDUSTRYREPRESENTS 5.6% OFBRAZILIAN CREATIVE INDUSTRY
  • INCOMES IN CREATIVE INDUSTRY ARE HIGHER THAN AVERAGE INTRADITIONAL ECONOMY
  • INDUSTRIAL POLICY ACTION PLAN• Boost creative clusters competitiviness: Audiovisual Jewlery Furniture Mobile Fashion Games• Increase State incentives and investments for Creative Start- ups• Promoteinternational trade for Rio Grande do Sul based companies
  • SCIENCE, INNOVATION AND TECHNOLOGICAL DEPARTMENT OF RIO GRANDE DO SUL - SCIT Scientific and Technological Parks High added value Innovation Scientific and Technological Parks´s State Programs Applied research Pró-innovation Innovation Program networksDevelopment Local Productive Clusters (APL´s) Innovate to Petro Network undertake Innovation and Specialized Regional competitiveness Companies Development Councils Scientific & (COREDEs) Technologic knowledge New business
  • STATE PROGRAMS INNOVATION NETWORKS promotes integration among Government, Universities and COREDES Agrobusiness; Biology , Agronomic and 1. Alto Jacuí Livestock; Biotechnology; Food; Fishing 2. Campanha 3. Central Environment and Biotechnology; Energy 4. Campos de Cima da Serra and Oil; Renewable Energy 5. Centro Sul 6. Fronteira Oeste 7. Fronteira Noroeste 8. Litoral Norte 9. Médio Alto Uruguai10. Missões11. Nordeste12. Noroeste Colonial I n f o r m a t i o n Te c h n o l o g y a n d13. Norte Communication; Microeletronics;14. Paranhana Informatics; Industrial automation15. Produção16. Serra Industrial Quality; Industrial17. Sul Pesqueiro; Development; Modernization; Industrial Sul Alimentos e Transformation Sul Industrial18. Vale do Taquari19. Vale do Rio Pardo Design; Shoes and Leather ; Furniture;20. Vale do Rio dos Sinos Turism21. Vale do Caí22. . Vale do Jaguari Metal mechanic23. Alto da Serra do Botucaraí
  • PGTEC (Scientific and Technological Parks´s State Program):promotes the consolidation of Parks and stimulates innovative business   Fig. Location of Scientific and Technologycal parks
  • VALETEC• 18 companies• 260 jobs• R$ 150 million in sales per year
  • HAMBURGTEC• 8 empresas, direct related to Creative Economy• 25 jobs• R$ 2,5 million in sales per year• Both parks are part of Feevale university
  • TECNOSINOS• 52 companies inside• 11 connected to creative economy• Part of Unisinos university
  • HIGHLIGHTS IN EDUCATION FOR THE CREATIVE INDUSTRIES• Rio Grande do Sul has over 40 undergraduate courses for the Creative Industries• Over 2.000 studentes applies in related courses yearly
  • CREATIVE AXIS • Strong concentration of companies, universities, techparks and institutions in the Metropolitan Area of Porto Alegre
  • NATURAL STORYTELLERS, MORE THAN 80 YEARS BROADCASTING RADIO AND 50 TV
  • VIVID CINEMA SCENE, WITH ATRADITIONAL FESTIVAL AND A LOCAL SCENE THAT EXPORTS TALENTS
  • 2009
  • 2010
  • 2011
  • 2012-14
  • A PIG´S DREAMS GAME,CREATED BY ONE DEV, GOT MORE THAN 150.000DOWNLOADS IN LESS THANONE YEAR FOR IOS DEVICES
  • MOVIEGAMES STARTED LASTMARCH, MAKING AUDIENCE PLAY A QUIZ WITH THE CINEMA SCREEN BEFORE MOVIE STARTS
  • TECNOPUC • 88 organizations installed, generating more than 5.500 jobs • Microsoft, Dell, HP, Thoughtworks, and Futura Networks inside
  • • Audiovisual Tecnological Center for Rio Grande do Sul• Partnership between State Government, Rio Grande do Sul´s Foundation for Cinema and PUCRS University• Based on integration with university, private enterprises and government.
  • Complete LaboratoriesInfrastructure Audiovisual Permanent Cluster Training
  • • Located inside Tecnopuc III, an area of 33.000 square meters• 5.000 square meters only for TECNA
  • • 30 minutes away from Downtown Porto Alegre and 45 minutes away from Salgado Filho Airport• Constant focus on sustentability• Connected to PUCRS and UKTI partnership
  • GAMING IN BRAZIL• Active online population: 45 million• 35 million active players• US$180 million spent on mobile games, estimated for 2011• 24 million play in mobile devices (69%) Source: New Zoo report
  • marsal@feevale.br +55 51 3586.8800 r. 8627 +55 51 9705.5439Game developers association 15 developers Organize marketBusiness and governamental Interface
  • Digital contentmobile-internetLudema Game Studio
  • Digital content / mobile-internetAquiris Game Experience
  • Digital content / mobile-internet Cupcake Sweet Entertainment
  • Digital content / mobile-internet Decadium Studios
  • Digital content / mobile-internet Devanium Studio
  • Digital content / mobile-internet Napalm Studio
  • Mobile
Games
Digital content / mobile-internet •  Partnership
with
Nokia
and
Microso3
 •  iOS
and
Android
for
the
next
months
 Rockhead Games Desktop
and
Tablets
 Mobile
Games
 •  Focus
on
digital
distribu?on
channels
 •  Partnership
with
Nokia
and
Microso3
 •  Touchscreen‐friendly
design
 •  iOS
and
Android
for
the
next
months
 Prospec6ng
 Desktop
and
Tablets
 •  Publishing
partnerships
 •  Focus
on
digital
distribu?on
channels
 •  Funding
of
upcoming
projects
 Touchscreen‐friendly
design
 •  •  Brazilian
market
(through
“Lei
Rouanet”
incen?ves)
 Prospec6ng
 Startup
Company
 •  Publishing
partnerships
 •  Founders
of
Southlogic
Studios
(1996)
‐
acquired
by
Ubiso3
(2009)
 •  Funding
of
upcoming
projects
 •  PUCRS
is
a
key
partner
(Post‐Gradua?on
Course
+
TECNOPUC)
 •  Brazilian
market
(through
“Lei
Rouanet”
incen?ves)
 Startup
Company
 •  Founders
of
Southlogic
Studios
(1996)
‐
acquired
by
Ubiso3
(2009 •  PUCRS
is
a
key
partner
(Post‐Gradua?on
Course
+
TECNOPUC)

  • Digital content / mobile-internetAudax Dreams Entertainment
  • Digital content / mobile-internet Mura Games Some
of
our
Products
 Entertainment
Network
 with
support
for
in‐game
 adver5sing
in
new
medias:
 texture,
3D
objects,
music
 Fantasy
world
based
 Tradi5onal
Checkers
 and
sound
effects.
All
of
 Game
takes
 them
are
delivered
 on
brazilian
indian
 advantage
of
the
 dynamically
by
system.

 ethnoecology
 new
technologies
 Game
sites:
+20
portals
publishing
free
games
for
brazilian
casual
gamers.
 Visit
www.murastudio.com
and
see
more
about
us
and
what
we
do.

  • Digital content / mobile-internet Braza Games
  • Digital content / mobile-internet Drecon Entretenimentos Drecon Entretenimentos
  • Digital content / mobile-internet Monster Bed Game Studio
  • Digital content / mobile-internet Sword Tales Studio
  • Software and Hardware Simulators Creative cities
  • THANK YOUCleber Cristiano ProdanovLuciano Andreatta da Costa gabinete@scit.rs.gov.br André Fagundes Pase afpase@pucrs.br Marsal Branco marsal@ilinx.com.br