Doing Business with Rio Grande do Sul

DOING BUSINESS IN RIO GRANDE DO SUL CREATIVE INDUSTRY –MOBILE TECHNOLOGIES AND THE METROPOLITAN CREATIVE ENVIRONMENT May, 8th, 2012

CLEBER CRISTIANO PRODANOVSecretary for Science, Innovation, and Technological DevelopmentLUCIANO ANDREATTA DA COSTA CTO of the Secretary for Science, Innovation, and Technological Development ANDRÉ FAGUNDES PASE Coordinator of the post-graduate Gaming Development course at PUCRS University MARSAL BRANCO Coordinator of the undergraduate Gaming Development course at Feevale University

HTTP://BIT.LY/LONDONRS

MOBILE BRAZIL • 250.826.371 active mobile phones (estimated for march´12) • 5,8% are smartphones, increased 165% in 2011Sources: Nielsen and Teleco reports, with ofﬁcial data

THE CREATIVE INDUSTRY IS A STRATEGIC SECTORIN RIO GRANDE DO SUL INDUSTRIAL POLICY

ECONOMY FOR RS TRADITIONAL ECONOMYPriority Priority RS FOR  Agribusiness Offshore industry • Crops: Soybean, Rice and • Vitivinicultur Corn • Livestock: cattle , pig and e • Milk and products birds  Automotivo e implementos RodoviáriosPreferential Preferential Recycling and depollution  Machinery and Agricultural Implements Wind energy Wood, Forniture and celluloseSpecial Special Biofuels (Ethanol and Biodiesel)  Petroleum and gas equipaments Semiconductors Petrochemicals, Rubber products and Plastic  materials Agvantage health and medication  Software Creative Industry Eletronics, Automation and  Telecommunications  Leather and Shoes

CREATIVE INDUSTRYREPRESENTS 5.6% OFBRAZILIAN CREATIVE INDUSTRY

INCOMES IN CREATIVE INDUSTRY ARE HIGHER THAN AVERAGE INTRADITIONAL ECONOMY

INDUSTRIAL POLICY ACTION PLAN• Boost creative clusters competitiviness: Audiovisual Jewlery Furniture Mobile Fashion Games• Increase State incentives and investments for Creative Start- ups• Promoteinternational trade for Rio Grande do Sul based companies

SCIENCE, INNOVATION AND TECHNOLOGICAL DEPARTMENT OF RIO GRANDE DO SUL - SCIT Scientific and Technological Parks High added value Innovation Scientific and Technological Parks´s State Programs Applied research Pró-innovation Innovation Program networksDevelopment Local Productive Clusters (APL´s) Innovate to Petro Network undertake Innovation and Specialized Regional competitiveness Companies Development Councils Scientific & (COREDEs) Technologic knowledge New business

STATE PROGRAMS INNOVATION NETWORKS promotes integration among Government, Universities and COREDES Agrobusiness; Biology , Agronomic and 1. Alto Jacuí Livestock; Biotechnology; Food; Fishing 2. Campanha 3. Central Environment and Biotechnology; Energy 4. Campos de Cima da Serra and Oil; Renewable Energy 5. Centro Sul 6. Fronteira Oeste 7. Fronteira Noroeste 8. Litoral Norte 9. Médio Alto Uruguai10. Missões11. Nordeste12. Noroeste Colonial I n f o r m a t i o n Te c h n o l o g y a n d13. Norte Communication; Microeletronics;14. Paranhana Informatics; Industrial automation15. Produção16. Serra Industrial Quality; Industrial17. Sul Pesqueiro; Development; Modernization; Industrial Sul Alimentos e Transformation Sul Industrial18. Vale do Taquari19. Vale do Rio Pardo Design; Shoes and Leather ; Furniture;20. Vale do Rio dos Sinos Turism21. Vale do Caí22. . Vale do Jaguari Metal mechanic23. Alto da Serra do Botucaraí

PGTEC (Scientiﬁc and Technological Parks´s State Program):promotes the consolidation of Parks and stimulates innovative business Fig. Location of Scientific and Technologycal parks

VALETEC• 18 companies• 260 jobs• R$ 150 million in sales per year

HAMBURGTEC• 8 empresas, direct related to Creative Economy• 25 jobs• R$ 2,5 million in sales per year• Both parks are part of Feevale university

TECNOSINOS• 52 companies inside• 11 connected to creative economy• Part of Unisinos university

HIGHLIGHTS IN EDUCATION FOR THE CREATIVE INDUSTRIES• Rio Grande do Sul has over 40 undergraduate courses for the Creative Industries• Over 2.000 studentes applies in related courses yearly

CREATIVE AXIS • Strong concentration of companies, universities, techparks and institutions in the Metropolitan Area of Porto Alegre

NATURAL STORYTELLERS, MORE THAN 80 YEARS BROADCASTING RADIO AND 50 TV

VIVID CINEMA SCENE, WITH ATRADITIONAL FESTIVAL AND A LOCAL SCENE THAT EXPORTS TALENTS

2012-14

A PIG´S DREAMS GAME,CREATED BY ONE DEV, GOT MORE THAN 150.000DOWNLOADS IN LESS THANONE YEAR FOR IOS DEVICES

MOVIEGAMES STARTED LASTMARCH, MAKING AUDIENCE PLAY A QUIZ WITH THE CINEMA SCREEN BEFORE MOVIE STARTS

TECNOPUC • 88 organizations installed, generating more than 5.500 jobs • Microsoft, Dell, HP, Thoughtworks, and Futura Networks inside

• Audiovisual Tecnological Center for Rio Grande do Sul• Partnership between State Government, Rio Grande do Sul´s Foundation for Cinema and PUCRS University• Based on integration with university, private enterprises and government.

Complete LaboratoriesInfrastructure Audiovisual Permanent Cluster Training

• Located inside Tecnopuc III, an area of 33.000 square meters• 5.000 square meters only for TECNA

• 30 minutes away from Downtown Porto Alegre and 45 minutes away from Salgado Filho Airport• Constant focus on sustentability• Connected to PUCRS and UKTI partnership

GAMING IN BRAZIL• Active online population: 45 million• 35 million active players• US$180 million spent on mobile games, estimated for 2011• 24 million play in mobile devices (69%) Source: New Zoo report

marsal@feevale.br +55 51 3586.8800 r. 8627 +55 51 9705.5439Game developers association 15 developers Organize marketBusiness and governamental Interface

Digital contentmobile-internetLudema Game Studio

Digital content / mobile-internetAquiris Game Experience

Digital content / mobile-internet Cupcake Sweet Entertainment

Digital content / mobile-internet Decadium Studios

Digital content / mobile-internet Devanium Studio

Digital content / mobile-internet Napalm Studio

Mobile Games Digital content / mobile-internet • Partnership with Nokia and Microso3  • iOS and Android for the next months  Rockhead Games Desktop and Tablets  Mobile Games  • Focus on digital distribu?on channels  • Partnership with Nokia and Microso3  • Touchscreen‐friendly design  • iOS and Android for the next months  Prospec6ng  Desktop and Tablets  • Publishing partnerships  • Focus on digital distribu?on channels  • Funding of upcoming projects  Touchscreen‐friendly design  • • Brazilian market (through “Lei Rouanet” incen?ves)  Prospec6ng  Startup Company  • Publishing partnerships  • Founders of Southlogic Studios (1996) ‐ acquired by Ubiso3 (2009)  • Funding of upcoming projects  • PUCRS is a key partner (Post‐Gradua?on Course + TECNOPUC)  • Brazilian market (through “Lei Rouanet” incen?ves)  Startup Company  • Founders of Southlogic Studios (1996) ‐ acquired by Ubiso3 (2009 • PUCRS is a key partner (Post‐Gradua?on Course + TECNOPUC) 

Digital content / mobile-internetAudax Dreams Entertainment

Digital content / mobile-internet Mura Games Some of our Products  Entertainment Network  with support for in‐game  adver5sing in new medias:  texture, 3D objects, music  Fantasy world based  Tradi5onal Checkers  and sound eﬀects. All of  Game takes  them are delivered  on brazilian indian  advantage of the  dynamically by system.   ethnoecology  new technologies  Game sites: +20 portals publishing free games for brazilian casual gamers.  Visit www.murastudio.com and see more about us and what we do. 

Digital content / mobile-internet Braza Games

Digital content / mobile-internet Drecon Entretenimentos Drecon Entretenimentos

Digital content / mobile-internet Monster Bed Game Studio

Digital content / mobile-internet Sword Tales Studio

Software and Hardware Simulators Creative cities

THANK YOUCleber Cristiano ProdanovLuciano Andreatta da Costa gabinete@scit.rs.gov.br André Fagundes Pase afpase@pucrs.br Marsal Branco marsal@ilinx.com.br

Doing Business with Rio Grande do Sul

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