Directimedia - One To One Communication

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Presentation of Directimedia's One to One Communication services and products.

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Directimedia - One To One Communication

  1. 1. Specialists in One to One Communication
  2. 2. <ul><li>One to One Communication is based in Digital Colour Printing Tecnology </li></ul>Digital Colour Printing Xerox iGen3 110
  3. 3. <ul><li>Advantages </li></ul><ul><ul><li>Colour – increases learning, memory and response rate </li></ul></ul><ul><ul><li>Quickness – reduces time to market </li></ul></ul><ul><ul><li>Flexibility – wide range of supports and formats </li></ul></ul><ul><ul><li>Print on Demand – no need for stock </li></ul></ul><ul><ul><li>Low Costs – for short run jobs </li></ul></ul>Digital Color Printing Variable Data Printing Text and Images
  4. 4. The Power of Colour + 80% + 88% + 30% + 55 a 78% <ul><li>Advantages </li></ul><ul><ul><li>Perception and Understanding </li></ul></ul><ul><ul><li>Communicate and Sell Ideas </li></ul></ul><ul><ul><li>Invoice Payment </li></ul></ul><ul><ul><li>Learnign and Memory </li></ul></ul>Source: CAP Ventures
  5. 5. The Power of Relevance <ul><li>Static vs One to One Communication </li></ul><ul><ul><li>Adding relevance boosts response up to 500% when compared with an static mailing </li></ul></ul>Source: Romano & Broudy
  6. 6. The Struggle For Attention <ul><li>These days we are bombarded with advertising messages </li></ul>
  7. 7. One to One Communication <ul><li>With One to One Communication its possible to get our message to our Client because of the relevant content </li></ul><ul><ul><li>Direct Marketing </li></ul></ul><ul><ul><li>Campanhas de Fidelização </li></ul></ul><ul><ul><li>Cross-Selling </li></ul></ul><ul><ul><li>Up-Selling </li></ul></ul><ul><ul><li>Web Integration </li></ul></ul><ul><ul><li>Cross-Media </li></ul></ul><ul><ul><li>Web to Print </li></ul></ul><ul><ul><li>Trans-Promo </li></ul></ul>
  8. 8. Mailings
  9. 9. Personalization
  10. 10. Trans-Promo
  11. 11. Web Integration
  12. 12. Web to Print
  13. 13. Cross-Media Email Web Print
  14. 14. One to One Communication
  15. 15. Estrada de Queluz, 91 2794-101 Carnaxide Portugal Tel.: +351 21 434 37 80 Fax: +351 21 434 37 89 [email_address] www.directimedia.pt
  16. 16. Specialists in One to One Communication

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