Directimedia - One To One Communication

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Presentation of Directimedia's One to One Communication services and products.

Presentation of Directimedia's One to One Communication services and products.

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Transcript

  • 1. Specialists in One to One Communication
  • 2.
    • One to One Communication is based in Digital Colour Printing Tecnology
    Digital Colour Printing Xerox iGen3 110
  • 3.
    • Advantages
      • Colour – increases learning, memory and response rate
      • Quickness – reduces time to market
      • Flexibility – wide range of supports and formats
      • Print on Demand – no need for stock
      • Low Costs – for short run jobs
    Digital Color Printing Variable Data Printing Text and Images
  • 4. The Power of Colour + 80% + 88% + 30% + 55 a 78%
    • Advantages
      • Perception and Understanding
      • Communicate and Sell Ideas
      • Invoice Payment
      • Learnign and Memory
    Source: CAP Ventures
  • 5. The Power of Relevance
    • Static vs One to One Communication
      • Adding relevance boosts response up to 500% when compared with an static mailing
    Source: Romano & Broudy
  • 6. The Struggle For Attention
    • These days we are bombarded with advertising messages
  • 7. One to One Communication
    • With One to One Communication its possible to get our message to our Client because of the relevant content
      • Direct Marketing
      • Campanhas de Fidelização
      • Cross-Selling
      • Up-Selling
      • Web Integration
      • Cross-Media
      • Web to Print
      • Trans-Promo
  • 8. Mailings
  • 9. Personalization
  • 10. Trans-Promo
  • 11. Web Integration
  • 12. Web to Print
  • 13. Cross-Media Email Web Print
  • 14. One to One Communication
  • 15. Estrada de Queluz, 91 2794-101 Carnaxide Portugal Tel.: +351 21 434 37 80 Fax: +351 21 434 37 89 [email_address] www.directimedia.pt
  • 16. Specialists in One to One Communication