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The Future of Design with Lynn Allen
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The Future of Design with Lynn Allen

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  • Autodesk is a leader in 2D and 3D design and engineering software—software that is used in the architecture, engineering, and construction; manufacturing; and media and entertainment industries to shape both the physical and digital world around us. From skyscrapers and bridges to games and movies, from cars and highways to television commercials and process plants.
  • Talk briefly about the early days of AutoCAD
  • Autodesk has a wide variety of AutoCAD based products that customized specifically for your industry.
  • And now Autodesk is known for their newer, higher end products such as Inventor, Revit and MayaAutodesk InventorAutodesk® Inventor® software provides a comprehensive set of design tools for producing, validating, and documenting complete digital prototypes.Revit ArchitectureRevit® Architecture building design software is purpose-built for Building Information Modeling (BIM). Autodesk 3ds MaxCustomers can create stunning 3D in less time with Autodesk® 3ds Max® software. This full-featured 3D modeling, animation, rendering, and effects software is used to produce top-selling games and award-winning film and video content. Autodesk MayaAutodesk® Maya® software is a powerful, integrated 3D modeling, animation, effects, and rendering solution.Image note: Created in Autodesk® 3ds Max® software (modeled and rendered).
  • Autodesk has been a market leader since the introduction of AutoCAD® software nearly 30 years ago. We offer the broadest and deepest portfolio of products in the design world: from 2D drafting to Digital Prototyping, from Building Information Modeling to Oscar-winning visual effects. The line between industries is blurring. A good example is manufacturing and AEC. When you “manufacture” an elevator, you also have to think about how it will fit in the larger context of the building. It’s a more holistic way of looking at industries. Products need to be interoperable to enable people to work within that multi-industry framework. Our range of experience in multiple industries allows us to provide our customers with technology they may be unaware of from industries they would never have expected—like architects using our video game technology to win more jobs.  With over 10 million commercial users in 187 countries and an additional 1.2 million students trained on our products every year, we support a community that spans the globe.
  • Autodesk spends nearly half a billion dollars every year on research and development, and we’re committed to supporting the next generation of design professionals by remaining focused on 3D design innovation and the advantages it holds for our customers. By partnering with secondary, collegiate, and career and technical educators, Autodesk helps prepare over 1.2 million of tomorrow’s architects, designers, engineers, and digital artists with the software used by professionals in their industries. And that also helps supply a trained and always-growing workforce to firms all over the world.
  • With Digital Prototyping, our customers can design, visualize, and simulate their entire product from the inside out. This drastically reduces the reliance on physical prototypes. That saves money. That saves time. And most important, it helps get products to market faster.Building Information Modelingor BIMis an integrated process allowing architects, engineers, builders, and owners to collaborate and explore a project’s physical and functional characteristics during the design phase. You can imagine the advantage of knowing exactly how a building is going to perform once it’s built. And what we’ve done in manufacturing and building, we’re doing in entertainment, from TV to film to video games. Digital Entertainment Creation enables our customers to create the most innovative entertainment experiences with integrated digital production environments that boost creative capability and improve production efficiency. What these design processes enable, whether in manufacturing, building and construction, or media and entertainment, is a more sustainable way of designing. From reducing reliance on physical prototypes and enabling architects to make sustainable design decisions earlier in the process, to helping filmmakers like James Cameron create entire worlds without the construction of massive sets. This is how Autodesk helps accelerate design for our customers.
  • We still get paid to create those 2D Drawings…Jon Peddie suggests that 70% are still on 2D
  • The traditional definition of sustainability, from the Brundtland Commission in 1987, is, “Meeting the needs of the present without compromising the ability of future generations to meet their own needs.” At Autodesk, we have taken the definition one step farther. Our definition of sustainability is, “Meeting the needs of the present WHILE IMPROVING the ability of future generations to meet their needs.” We view sustainability as actually making the world better for our children, not just leaving it the same.  Sustainable design is the intersection of sustainability and design innovation. Sustainable design is design that integrates, analyzes, and optimizes environmental, social, and economic factors for the life of the product. Sustainable design is design that contributes to make the world a better place for future generations.
  • Everything in the built environment is sustained by energy, water, materials, and land. On the left here are some of the choices we make during the design and build process that significantly impact the sustainability of the building project. On the right are examples of goals to achieve sustainability. Designers must understand what factors they can influence and then be able to measure, analyze, and optimize those factors. Autodesk Ecotect Analysis tools help you to visualize, simulate, and analyze your buildingdesigns before they are real... in the earliest phases of the design process when choices you make can have a greater impact on creating a more sustainable design.In today’s changing world, the ability to deliver sustainable, energy-efficient designs at lower costs is increasingly important... Let’s take a look at some key trends and how they are impacting AEC firms today.
  • Autodesk Ecotect Analysis software is a comprehensive concept-to-detail sustainable design analysis tool, providing a wide range of simulation and analysis functionality through desktop and web-service* platforms. Powerful web-based whole-building energy, water, and carbon analysis capabilities converge with desktop tools for visualizing and simulating performance of the building model within the context of its environment.Unlike complicated engineering analysis tools, Ecotect was built by architects for architects, helping you to get and interpret results quickly. Autodesk Ecotect Analysis enables collaboration within the extended building design team using Autodesk® applications for BIM. Team members can analyze multiple design concepts within a single building model, apply manufacturers’ products to the building design and better understand their effects on energy consumption and exchange data using the green building extensible markup language (gbXML) open file format. *Customers who add Subscription to their Autodesk Ecotect Analysis license can access whole building analysis capabilities via the Autodesk® Green Building Studio® web-based service for the duration of their Subscription, subject to the terms of use that accompanies the service.
  • Here is an example of how the desktop tools and web-based technology provide a comprehensive solution for sustainable design analysis: At the start of the design process, early-stage, massing models from Revit Architecture can be used in combination with the site analysis functionality in the desktop tools to help determine the optimal location, shape, and orientation of a building design based on fundamental environmental factors such as daylight, overshadowing, solar access, and visual impact. As the conceptual design evolves, whole-building analysis, available via the web-based technology available on the Autodesk Green Building Studio service, can be used to help benchmark its energy use and recommend areas of potential savings. Once these fundamental design parameters have been established, use desktop tools torearrange rooms and zones, to size and shape individual openings, to design custom shading devices, or to choose specific materials based on environmental factors such as daylight availability, glare protection, outside views, and acoustic comfort.
  • Whole building energy, water and carbon analysis tools, available to subscribers of Ecotect Analysis via the Autodesk Green Building Studio web service technology, help architects and designers to perform whole building energy, water, and carbon-emission analysis, optimize efficiency, and achieve carbon neutrality earlier in the design process. An open analysis tool based on the robust data exchange of the green building extensible markup language (gbXML) schema. The Green Building Studio web-based technology is interoperable with Autodesk® Revit® Architecture software and Autodesk® Revit® MEP software and other compatible energy analysis software. Architects and designers can evaluate building components for effects on energy consumption to help maximize economic and environmental performance.
  • SEATTLE, Wash. -- Starbucks wants to slash energy consumption in its stores by 25 percent and buy enough renewable energy certificates to satisfy half of its stores’ energy needs, all by 2010, the company said WednesdayLED Lighting Conversion ProgramIn 2008, Starbucks explored the substitution of incandescent and halogen lighting with LED lighting to conserve energy, but found no commercially available LED product that met the company’s aesthetic and functional requirements. As a result, Starbucks reached out to GE to identify a solution. With input from Starbucks about its specific needs, GE developed a highly energy efficient LED product that complements Starbucks store design approach and fits existing fixtures. “Our team jumped at the chance to create a GE-quality LED solution that could meet Starbucks stringent efficiency and color-quality requirements,” said Michael Petras, president and ceo of GE Consumer & Industrial’s lighting and electrical business. “Starbucks aggressive moves on the conservation front will have far-reaching environmental and financial impacts. Other GE customers will benefit from these achievements.” Starbucks has begun implementing the LED lighting conversion program in all company-owned stores in the U.S. and Canada, and has already completed installation in more than 1,000 U.S. locations. It will expand the program to international markets in March 2010, aiming to complete installation in more than 8,000 company-owned stores around the world by the end of 2010. Following global implementation, Starbucks projects a 7 percent per-store reduction in energy use. This improvement will contribute toward the company’s goal of achieving a 25 percent reduction in energy use by the end of 2010.
  • Many of our manufacturing customers use Autodesk®Inventor®software and a process called Digital Prototyping, or DP, to get their products to market faster. Digital Prototyping offers a seamless flow of digital data throughout the entire design process. This approach helps them connect conceptual design, engineering, and manufacturing teams, saving time and money because no physical prototypes are ever built. 
  • Pi Mobility: Electric Bicycle MakerPi Mobility uses Digital Prototyping and Autodesk® software to design electric bikes.View LargerThe PiCycle electric bicycle from Pi Mobility uses an elegant, solitary arch of recycled aluminum for its instantly iconic frame. Recycled aluminum requires just one-13th the amount of electricity to produce compared to virgin aluminum.30 mph – 20 miles without any pedeling.48 volt brushless DC motor – set up to use any brushless motor so the bike will last as technology progresses. Electronics and battery within the arch. It’s battery agnostic so you can update it with better batteries later.—Marcus Hays, CEO, Pi Mobility4-inch diameter tube to 4.5 in (changed the battery form factor)$335,000 – 250 prototypesNo failure in 2 yrsOriginally they made 22 prototypes before coming out with the first electric bike.Zero sound, zero polution, wifi enabled (theft prevention as well). The company can diagnose issues with the bike via wifi. It monitors battery health, battery chargind frequency, cycle life..Dominoes – brags about how many trips to the moon their drivers make…Post office300 lbs of carbon dioxide per 12,000 miles of travel. 20 to 30 times more efficient than a motorcycle or car.They are able to produce the bike locally (all other electric bikes are manufactured in China) and maintain a competitive price. Low transportation carbon. The tube in about 30 seconds."After only three weeks the team produced a 3D digital prototype using Autodesk Inventor proving that, by increasing the diameter of our tube by a half an inch, we could immediately save $335,000. When you extrapolate that over the next few years, it means easily seven figures saved. That discovery means that Pi Mobility can achieve profitability a full year ahead of schedule. From our perspective, it just doesn’t get much better than that."
  • Many of our media and entertainment customers use an approach called Digital Entertainment Creation, or DEC, to streamline and speed their development process. The creative freedom gained by this process is evidenced in the final product. The next time you experience a “wow” moment from a movie, game, or television show, it’s likely that Autodesk®software was there from the first inspiration to the final creation.
  • Let’s take a look at how Autodesk helps customers experience their ideas before they are real through visualization, simulation, and analysis.Through visualization, digital models can capture a project’s appearance, its aesthetics, and how it will look in the real world. It’s hard to believe, but neither of these images is real.These days our rendering technology is so good that artists can fool us into experiencing things as if they were real.In the manufacturing realm, designers can use products such as Autodesk® Showcase™ software to create amazingly realistic images of cars that help designers and engineers make crucial decisions.  Architects and builders can also use visualization to communicate what a home might look like long before it’s built; using digital model visualizations enables them to explore lighting alternatives for interior/exterior, day/night, and cloudy/sunny scenarios. Another example of digital visualization is the wide range of feature films that are created using Autodesk software—films such as Beowulf and Spiderman 3.Visualization is also useful in communicating to a wide range of project participants.   Technology accelerators for visualization—including parallel computing, advanced shading techniques, GPUs, and even multitouch innovations—enable people to interact more directly, and more richly, with digital models.  Image notes:Car image created in Autodesk® AliasStudio™ Autodesk® AutoStudio software (modeled) and Autodesk® Showcase™ software (visualized).Chimpanzee image created in Autodesk® Mudbox™ software (modeled).
  • I’m excited to talk to you about how BIM is making a real difference in Road and Highway projects. More specifically, how engineering and construction firms are using BIM as a strategic differentiator…. to compete for new work...and prove to “their” customers (transportation agencies and owners), that they can deliver better projects and address key issues like cost, schedule, quality and safety.And these transportation agencies are in turn, taking more notice. These owners and customers want to take advantage of “their” BIM opportunities….not just for design & construction…. but for the entire lifecycle…..and they want companies and people who can get BIM projects done for them.
  • The latest release of Autodesk® MotionBuilder® motion capture and 3D character animation software delivers faster overall performance, expanded physics capabilities, productivity-enhancing animation workflows, and improved interoperability with Autodesk® Maya®, Autodesk® 3ds Max®, and Autodesk® Softimage® software. Mudbox for digital sculpting
  • With Digital Prototyping, our customers can design, visualize, and simulate their entire product from the inside out. This drastically reduces the reliance on physical prototypes. That saves money. That saves time. And most important, it helps get products to market faster.Building Information Modelingor BIMis an integrated process allowing architects, engineers, builders, and owners to collaborate and explore a project’s physical and functional characteristics during the design phase. You can imagine the advantage of knowing exactly how a building is going to perform once it’s built. And what we’ve done in manufacturing and building, we’re doing in entertainment, from TV to film to video games. Digital Entertainment Creation enables our customers to create the most innovative entertainment experiences with integrated digital production environments that boost creative capability and improve production efficiency. What these design processes enable, whether in manufacturing, building and construction, or media and entertainment, is a more sustainable way of designing. From reducing reliance on physical prototypes and enabling architects to make sustainable design decisions earlier in the process, to helping filmmakers like James Cameron create entire worlds without the construction of massive sets. This is how Autodesk helps accelerate design for our customers.

The Future of Design with Lynn Allen The Future of Design with Lynn Allen Presentation Transcript

  • Autodesk: The Future of Design
    Lynn AllenTechnical Evangelist
  • AutoCAD:
    28 Years of Continuous Innovation
  • Autodesk Founding Fathers
  • AutoCAD’s First User Manual (1982)
  • The AutoCAD Family Today…
  • Design Innovation Technologies
    29 years ago, Autodesk and AutoCAD changed the world of design by automating drafting.
    Today we continue to evolve the design process with products used by designers, architects, engineers, and digital artists in 160 countries.
    Image created in 3ds Max®
  • Supported by the Breadth and Depth of a Leader
    Autodesk is a world leader in 3D design, engineering ,and entertainment software.
    The broadest and deepest product portfolio in the design world
    10 million+ users in over 800,000 companies
    3,500 development partners
  • Designing What’s Next
    $500 million annually in R&D & 1.2 million students worldwide today become a trained and equipped workforce tomorrow.
  • Where Design Is Headed
    Building Information Modeling (BIM)
    Digital Prototyping (DP)
    Digital Entertainment Creation (DEC)
    Sustainable Design
    Image courtesy of Technicon Design
    Image courtesy of Jonas Thornqvist
  • Robert Green – CAD Manager’s Survey, 2011
  • Let’s face it - not everyone can read a 2D drawing!
  • Clash Detection?
  • Building Information ModelingAn integrated process
    • BIM enables professionals to explore a project’s key physical and functional characteristics digitally―before it is built.
    Coordinated, consistent information is used to:
    Design
    Visualize, simulate, and analyze
    Document 
    Deliver
    Manage
    Conceptualize
    Fabricate
    Analyze
    Document
    Simulate
  • Time Savings with BIM
    *Loft and Barber Architects
  • Sustainability
    Meeting the needs of the present while improving the ability of future generations to meet their own needs.
    -Bruntland Commission.
  • Everything in the Built Environment is sustained by:
    Energy
    Lighting and equipment
    Heating, cooling, and ventilation
    Occupant processes
    • Minimize operating energy
    • Utilize renewable energy
    • Select and design site
    Water
    Potable supply for occupants
    Nonpotable supply for processes
    Stormwater runoff
    • Reduce water use
    • Reclaim graywater
    • Manage hydraulics and hydrology
    Materials
    Site work
    Structure, envelope, and finishes
    Furnishings and equipment
    Land
    • Implement low-impact development
    • Seek renewable sources
    • Minimize embodied measures
    Natural environment impacts
    Connected communities
    Cut and fill
    • Optimize site
    • Preserve/reclaim arable land
    • Implement low-impact development
  • Autodesk Ecotect Analysis
    Comprehensive solution for building performance and site analysis
    Interactive desktop tools for detailed environmental simulations
    Autodesk Green Building Studio* for whole-building energy, water, and carbon analysis available to Subscription customers.
    Extends the value of BIM
  • BIM-Enabled Sustainable DesignAutodesk® Ecotect® Analysis
    Design Development
    Design Evaluation
    Conceptual Design
  • Whole Building Energy, Water, and Carbon Analysis with Autodesk Green Building Studio*
    Estimate whole building energy consumption
    Determine carbon emissions
    Better understand potential for renewable energy use
    Optimize design for carbon neutrality
    * Customers who purchase Autodesk® Subscription for their Autodesk Ecotect Analysis license can access the Autodesk® Green Building Studio® web-based energy analysis service for the duration of their Subscription term to conduct whole building energy, water, and carbon analysis, subject to the terms of use that accompanies the service.
  • Project Vasari – labs.autodesk.comConceptual Design and Analysis for Buildings
    easy-to-use, expressive design tool for creating building concepts
    integrated analysis for energy and carbon, providing design insight where the most important design decisions are made.
    Easily migrate these models into Revit
  • Starbucks converts to Revit
  • Digital Prototyping
    Image courtesy of Technicon Design
  • Pi Mobility – PiCycleAlias Design, Autodesk Inventor, Autodesk Showcase, Autodesk Vault
  • Digital Entertainment Creation
    Image courtesy of Jonas Thornqvist
  • Visualization and Media and Entertainment
    Image Courtesy of Jacques Defontaine
    Image Courtesy of Mathieu Lesage and Martti Lemieux
    Images created in AliasStudio™ AutoStudio , Showcase™, and Mudbox™
  • Parsons Brinckerhoff and the Presidio Parkway
    San Francisco, CA
    $1.05 Billion
  • Autodesk MotionBuilder and Maya
  • Where Design Is Headed
    Building Information Modeling (BIM)
    Digital Prototyping (DP)
    Digital Entertainment Creation (DEC)
    Sustainable Design
    Image courtesy of Technicon Design
    Image courtesy of Jonas Thornqvist
  • The Future of DesignLynn AllenAutodesk Evangelist
    Image courtesy of CCDI Group