Turning agencies into cognitive leaders

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Use artificial intelligence by Opentopic and IBM Watson to transform the marketing success of your clients and become a cognitive agency

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Turning agencies into cognitive leaders

  1. 1. TURNING AGENCIES INTO COGNITIVE LEADERS André M. König Co-Founder
  2. 2. WE NOW LIVE IN A WORLD WHERE ARTIFICIAL INTELLIGENCE IS OUTPACING HUMAN INTELLIGENCE #cognitiveLOVE
  3. 3. A SHIFT FROM CREATIVE WORK TO COGNITIVE TECHNOLOGY CREATIVE 1970s 1990s 2000s 2015 TODAY SERVICES ANALYTICS COGNITIVEAI
  4. 4. THE WAY BRANDS MARKET HAS SHIFTED FOR GOOD AI IS REALITY INSIGHTS NOT ANALYTICS PERSONALIZATION NOT SEGMENTATION PREDICTION NOT OPTIMIZATION
  5. 5. A GLOBAL PHENOMENON KNOWS WHAT YOU WANT TO BUY CURES CANCER BEATS GO WORLD CHAMPION KNOWS WHAT YOU WANT TO READ
  6. 6. EVERY INDUSTRY IS SHIFTING INNOVATORS ARE CREATING A NEW KIND OF INTELLIGENCE WITH COGNITIVE TECHNOLOGIES
  7. 7. THE LEADING COMPANIES HAVE REINVENTED THEMSELVES
  8. 8. AI IS TODAY, NOT TOMORROW 58% OF BUSINESSES HAVE AN AI POC 28% SAY AI IS A BUSINESS PRIORITY 80% OF CEOs SAY AI DRIVES PROFIT
  9. 9. WHO WILL SURVIVE THIS TECHNOLOGY CHASM?
  10. 10. “The most applicable things in AI right now are chatbot and natural-language processing,” Joe Corr, executive creative technology director for CP+B
  11. 11. “At some point, AI could even create a better ad than a creative director,” said Meeker.
  12. 12. WHAT IS THE COMMON THREAD?
  13. 13. THEY UNDERSTAND WE NEED AI TO MOVE THE CONSUMER MACHINE LEARNING PREDICTIONSPERSONALIZATIONINSIGHTS
  14. 14. IT’S A NEW WAY OF THINKING VS.
  15. 15. THIS CHANGES EVERYTHING STRATEGY CREATIVE AWARENESS ENGAGEMENT CONVERSION ADVERTISING EXPERIENCE/ANALYTICS INSIGHTS/DEEP DATA SKILL COGNITIVE INSIGHTS VANITY METRICS EMOTIONAL DATA SEGMENTATION PERSONALIZATION A/B TESTING MACHINE LEARNING TRADING KNOWING
  16. 16. COGNITIVE AGENCY INSIGHTS PERSONALIZATION PREDICTION MACHINE LEARNING #cognitiveLOVE OLD WORLD: Creative genius Google analytics Experience Social analytics Gut instinct Vanity metrics COGNITIVE WORLD: Neural networks Deep data Sentiment Personality Patterns Entities Concepts Big Data Geo-location Taxonomy Machine Learning
  17. 17. SO WE BUILT Sia, THE AI BOT FOR THE COGNITIVE AGENCY The most advanced AI tools for marketing
  18. 18. “With Sia from Opentopic we were able to monitor the web, radio and TV in real time during the Olympic games, and rely on its intelligence to alert us whenever the media disrespected female athletes. A campaign like this would not have been possible without Sia”, Razorfish NYC
  19. 19. “With Sia by Opentopic we were able to bring a new approach to editorial and advertising to our client Time Inc. They put us at the forefront of what AI can do for an agency like ours.” neo@Ogilvy
  20. 20. “Sia has revolutionized how we engage readers with content and convert them to subscribers. This won us awards and our client The Economist new subscribers” RevSquare NYC
  21. 21. BE A COGNITIVE AGENCY

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