Lazy photos
Original idea
• Compiling photo albums with generic
beautiful photos	

• For people that make ugly photos	

• For people t...
Experimentshe right to start your experiment.
Customer
Problem
Solution
Result &
Decision
Learning
Riskiest
Assumption
Suc...
Experimentshe right to start your experiment.
Customer
Problem
Solution
Result &
Decision
Learning
Riskiest
Assumption
Suc...
Experimentshe right to start your experiment.
Customer
Problem
Solution
Result &
Decision
Learning
Riskiest
Assumption
Suc...
Experimentshe right to start your experiment.
Customer
Problem
Solution
Result &
Decision
Learning
Riskiest
Assumption
Suc...
Yeah, it hurts!
The backup plan
Experimentshe right to start your experiment.
Customer
Problem
Solution
Result &
Decision
Learning
Riskiest
Assumption
Suc...
And…
And…
Experimentshe right to start your experiment.
Customer
Problem
Solution
Result &
Decision
Learning
Riskiest
Assumption
Suc...
Experimentshe right to start your experiment.
Customer
Problem
Solution
Result &
Decision
Learning
Riskiest
Assumption
Suc...
6 registrations /	

3 photos
YouPhoto.co - Lean Startup Machine
YouPhoto.co - Lean Startup Machine
YouPhoto.co - Lean Startup Machine
YouPhoto.co - Lean Startup Machine
YouPhoto.co - Lean Startup Machine
YouPhoto.co - Lean Startup Machine
YouPhoto.co - Lean Startup Machine
YouPhoto.co - Lean Startup Machine
YouPhoto.co - Lean Startup Machine
YouPhoto.co - Lean Startup Machine
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YouPhoto.co - Lean Startup Machine

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Our final presentation at the Lean Startup Machine workshop in Trento

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YouPhoto.co - Lean Startup Machine

  1. 1. Lazy photos
  2. 2. Original idea • Compiling photo albums with generic beautiful photos • For people that make ugly photos • For people that are too lazy to take photos on trips
  3. 3. Experimentshe right to start your experiment. Customer Problem Solution Result & Decision Learning Riskiest Assumption Success Criterion 1 2 3 4 5 Time Limit: 5 Min s perspective. Time Limit: 5 Min Time Limit: 5 Min ypothesis to be true. Time Limit: 10 Min your experiment. m a Problem/Solution Hypothesis: ieve this solution will result . ntify your Riskiest Assumption: assumption with the least unt of data, and core to the ility of my hypothesis is... mine what success looks like: l run experiment with # of omers and expect a strong al from # of customers. GET OUT OF THE BUILDING! Tourists with bad cameras Photos too bad/ugly for albums People want to make beautiful albums 6/10
  4. 4. Experimentshe right to start your experiment. Customer Problem Solution Result & Decision Learning Riskiest Assumption Success Criterion 1 2 3 4 5 Time Limit: 5 Min s perspective. Time Limit: 5 Min Time Limit: 5 Min ypothesis to be true. Time Limit: 10 Min your experiment. m a Problem/Solution Hypothesis: ieve this solution will result . ntify your Riskiest Assumption: assumption with the least unt of data, and core to the ility of my hypothesis is... mine what success looks like: l run experiment with # of omers and expect a strong al from # of customers. GET OUT OF THE BUILDING! Tourists with bad cameras Photos too bad/ugly for albums People want to make beautiful albums 6/10 0/10 :( PIVOT! People happy with their pics. Problem organizing photos
  5. 5. Experimentshe right to start your experiment. Customer Problem Solution Result & Decision Learning Riskiest Assumption Success Criterion 1 2 3 4 5 Time Limit: 5 Min s perspective. Time Limit: 5 Min Time Limit: 5 Min ypothesis to be true. Time Limit: 10 Min your experiment. m a Problem/Solution Hypothesis: ieve this solution will result . ntify your Riskiest Assumption: assumption with the least unt of data, and core to the ility of my hypothesis is... mine what success looks like: l run experiment with # of omers and expect a strong al from # of customers. GET OUT OF THE BUILDING! Tourists with bad cameras Photos too bad/ugly for albums People want to make beautiful albums 6/10 0/10 :( PIVOT! People happy with their pics. Problem organizing photos Young people taking lots of photos with smartphones Taken photos not used anymore People still want to look/find their old pics 5/10
  6. 6. Experimentshe right to start your experiment. Customer Problem Solution Result & Decision Learning Riskiest Assumption Success Criterion 1 2 3 4 5 Time Limit: 5 Min s perspective. Time Limit: 5 Min Time Limit: 5 Min ypothesis to be true. Time Limit: 10 Min your experiment. m a Problem/Solution Hypothesis: ieve this solution will result . ntify your Riskiest Assumption: assumption with the least unt of data, and core to the ility of my hypothesis is... mine what success looks like: l run experiment with # of omers and expect a strong al from # of customers. GET OUT OF THE BUILDING! Tourists with bad cameras Photos too bad/ugly for albums People want to make beautiful albums 6/10 0/10 :( PIVOT! People happy with their pics. Problem organizing photos Young people taking lots of photos with smartphones Taken photos not used anymore People still want to look/find their old pics 5/10 0/10 :((( PIVOT! Not a good segment/ problem Too fuzzy
  7. 7. Yeah, it hurts!
  8. 8. The backup plan
  9. 9. Experimentshe right to start your experiment. Customer Problem Solution Result & Decision Learning Riskiest Assumption Success Criterion 1 2 3 4 5 Time Limit: 5 Min s perspective. Time Limit: 5 Min Time Limit: 5 Min ypothesis to be true. Time Limit: 10 Min your experiment. m a Problem/Solution Hypothesis: ieve this solution will result . ntify your Riskiest Assumption: assumption with the least unt of data, and core to the ility of my hypothesis is... mine what success looks like: l run experiment with # of omers and expect a strong al from # of customers. GET OUT OF THE BUILDING! Tourists with bad cameras Photos too bad/ugly for albums People want to make beautiful albums 6/10 0/10 :( PIVOT! People happy with their pics. Problem organizing photos Young people taking lots of photos with smartphones Taken photos not used anymore People still want to look/find their old pics 5/10 0/10 :((( PIVOT! Not a good segment/ problem Too fuzzy Students with smartphones Intensive photo makers Validation. Make some pocket money They want to sell their photos 5/10
  10. 10. And… And…
  11. 11. Experimentshe right to start your experiment. Customer Problem Solution Result & Decision Learning Riskiest Assumption Success Criterion 1 2 3 4 5 Time Limit: 5 Min s perspective. Time Limit: 5 Min Time Limit: 5 Min ypothesis to be true. Time Limit: 10 Min your experiment. m a Problem/Solution Hypothesis: ieve this solution will result . ntify your Riskiest Assumption: assumption with the least unt of data, and core to the ility of my hypothesis is... mine what success looks like: l run experiment with # of omers and expect a strong al from # of customers. GET OUT OF THE BUILDING! Tourists with bad cameras Photos too bad/ugly for albums People want to make beautiful albums 6/10 0/10 :( PIVOT! People happy with their pics. Problem organizing photos Young people taking lots of photos with smartphones Taken photos not used anymore People still want to look/find their old pics 5/10 0/10 :((( PIVOT! Not a good segment/ problem Too fuzzy Students with smartphones Intensive photo makers Validation. Make some pocket money They want to sell their photos 5/10 9/18 YESSS!!! People have pics they’re proud of. Want to sell. Privacy issues. Service to select and publish the best photos on stock photo markets
  12. 12. Experimentshe right to start your experiment. Customer Problem Solution Result & Decision Learning Riskiest Assumption Success Criterion 1 2 3 4 5 Time Limit: 5 Min s perspective. Time Limit: 5 Min Time Limit: 5 Min ypothesis to be true. Time Limit: 10 Min your experiment. m a Problem/Solution Hypothesis: ieve this solution will result . ntify your Riskiest Assumption: assumption with the least unt of data, and core to the ility of my hypothesis is... mine what success looks like: l run experiment with # of omers and expect a strong al from # of customers. GET OUT OF THE BUILDING! Tourists with bad cameras Photos too bad/ugly for albums People want to make beautiful albums 6/10 0/10 :( PIVOT! People happy with their pics. Problem organizing photos Young people taking lots of photos with smartphones Taken photos not used anymore People still want to look/find their old pics 5/10 0/10 :((( PIVOT! Not a good segment/ problem Too fuzzy Students with smartphones Intensive photo makers Validation. Make some pocket money They want to sell their photos 5/10 9/18 YESSS!!! People have pics they’re proud of. Want to sell. Privacy issues. Service to select and publish the best photos on stock photo markets Stock photo market places Can we sell through them? We’ll be able to sell through all of them 5/5 6/6 YES Legal terms Fees
  13. 13. 6 registrations / 3 photos
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