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                  <span class="slideshow-title" style="font-size:14px;">Multimidia e Convergencia</span><br />
                  From: <a href="http://www.slideshare.net/andreholanda" class="slideshow-author">andreholanda</a>,
                  <span class="ago">7 months ago</span><br /><br />
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Multimidia e Convergencia

From andreholanda, 7 months ago Add as contact

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Slide 1:Multimídia e Convergência
Slide 2: Concepções • Comunicativa – Alude às características retóricas da mensagem. – Construção de mensagens pela integração de diversas mídias.
Slide 3: Concepções • Instrumental – Organização dos meios comunicativos – Redação convergente – Empresa (ou conglomerado) multimídia.
Slide 4: Requisitos Básicos • Construção polifônica – Construção da mensagem através de múltiplos códigos simultâneos... • Melhor dizer: Sinfônica! – ...com unidade comunicativa • Um significado expresso em diversos códigos.
Slide 5:Bloomberg é multimídia?
Slide 6: Integração X justaposição • Uma mensagem ou várias mensagens justapostas? • Distinção da Nora Paul: – Just

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