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Band Management Service

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  • 1. Band Management ServiceStanford University TGA TeamEntrepreneurship Technology Course André Eduardo BaldiniProfessor Chuck Eesley Gustavo Campos Tomy Carlo Inhauser
  • 2. Band Management ServiceThe Band Management Service is a collaborative internet service thatprovides tools to make this task easier for musicians.• Manage the band setlists• Schedule rehearsals and shows• Find musicians who wants to join a band• Create a good communication channel with band members and fans• Keep and publish material about the band including its own website• Advertise• Find near bands who need a specific musician
  • 3. Band Management Service People who likes music can use the Band Management Service to: • Keep track of their favorite bands • Receive news and shows agenda • Hear songs • See pictures and videos • Write reviews and vote in their favorite bands • Discover who will play near their location • Write reviews about the bands and their songs
  • 4. The SurveyBand Management ServiceThe Survey link:http://goo.gl/tmdIzThe most important informations obtained with this Survey are:• The vast majority of the Bands use Social Networks to keep in contact with their fans and publish their material.• Almost all Bands manages their own website and they don´t pay nothing to advertise or publish their material.• The main difficulty for Bands is properly show their stuff.
  • 5. Market Size AnalysisBand Management ServiceThe market size of Independent Bands Independentand Musicians is very hard to define. Bands Around The World (?)We found +60.000 Bands that use Social IndependentMedia in Brazil, but we imagine this Braziliannumber is underestimate. Bands (?)If we imagine each band spend 100dollars per year, we will have a 6 Milliondollars market a year. + 60.000 Bands uses Social Network in Brazil
  • 6. Face-to-Face InterviewsBand Management Service We did interview four potential customers and got the following feedback which changed our business model: • Our mobile app was going to be paid, but we learned that fans are not willing to pay for this kind of app, so we changed it to a Targeted Advertising model. • We learned that garage bands’ biggest problem is to find musicians to complete the cast, so we added the feature with searches based on location and instrument. • The need for a place to organize setlists, lyrics and scores was confirmed as we were planning to offer.
  • 7. Face-to-Face InterviewsBand Management Service • Most garage bands don’t have a budget, so one of the interviewees told us the basic service should be free or really cheap. • For the sake of usability the “social network style” was suggested, and also the integration with existing social networks to share content in multiple channels. • One very important suggestion was to focus on a small set of features to start with, because this kind of site can take many paths to evolve and offer many services.
  • 8. ConclusionBand Management Service The Independent Bands have many channels to publish their stuff and to keep in contact with their fans, but these channels don´t offer the necessary exposure to make them known. We will evaluate the possibility to create a streaming radio with songs from independent bands, to bring an extra channel to promote the bands and advertise their material.